Archive for the ‘Blyk’ Category

Blyk – The End is nigh.

Thursday, August 14th, 2008

Blyk and I are now officially no more. I thought that maybe there was a chance of reconciliation, I was severely misled, and quite possibly slightly delirious, but who could blame me for wanting something to work?

I learnt yesterday after a meeting with the Blyk Manager of User Experience that it isn’t just poor customer service I’ve had, it’s plain ignorance. Blyk don’t want to accept any wrong-doing, even if it’s as simple as human error.

A simple analogy of Blyk would be they want sheep. They want a member base of “lazy students” who jump to their every beck and call, and to be perfectly honest; I’m not a sheep.

So, I end all coverage of my experience with Blyk right here, and right now. I’m joining another network, quite possibly my old one Virgin Mobile, but I’ll shop around to compare prices and stability. The best thing though is I’m not even sorry it’s had to go this far; Blyk don’t want me as their customer, they’ve told me that, and I don’t want them.

Thus the end of my Blyk coverage.

Blyk: third time (un)lucky.

Thursday, August 7th, 2008

I haven’t done an update on the loveliness, that isn’t Blyk in a while; and so, I thought, today I would. I mean, what else is better than having a good old moan?*

Well, to be honest it hasn’t been going good. Yesterday I “celebrated” my six week anniversary of Blyk not working; not much cause for celebration really, but milestone nonetheless. So what has been happening?
Well, not a lot. After a lot of phone calls, and complaining, laughing, and mild shouting Blyk have now come to the up-most conclusion that they are not at fault; it must be my phone. Their answer to my astonishment (and fact I don’t own a selection of phones to choose from) “buy a phone from the Blyk store.” – Excuse me? They are charging £91 for a Samsung J600 – I can buy that for forty-ish pounds in Woolworths.

They’ve also sent me my third Blyk SIM card – lucky me – and I was told to try it in another phone. A lot easier said than done, when all the phones in my house are locked, broken, or five years old. I want it to work, but then again, if it does work, that means it’s my phone, and in short, I’m buggered. I cannot, and will not use a Motorola L6, and why should I have to buy a new phone, when according to Blyk my Sony W810i is completely compatible?

As for the Membercare Team! Communications came to an end on Tuesday after the team manager decided she would “terminate the call”. I fear that Blyk have absolutely no idea how poor their service is, and the fact that they keep insisting that their service is the “best” that they can offer is truly laughable.

So in all, it’s not good. I don’t know what to do with myself, whilst I want to leave Blyk (I have a PAC code and everything now), I wanted Blyk to work for me. I mean, who wouldn’t turn down the chance for free texts and minutes? It’s just a horrible shame that such a good idea has been coupled with appalling service, and lack of response.

Well, it all hangs on whether Blyk works on the L6 now – if it doesn’t it’s actual proof Blyk are at fault, but it also means, having to phone up Blyk again, and talk to people who obviously haven’t the faintest idea on how anything works.
Ahh!

* – I promise, I will actually not moan at least once a week, for the rest of my remaining weeks here at Mobile Industry Review.

Youth: Mobile Marketing, will it work?

Wednesday, July 30th, 2008

No, this isn’t a rant about Blyk. So don’t worry. This is a look at how I think mobile marketing is being put to use, and whether or not it has had any effect on my spending, interesting, or anything of the sort really.

Way back in 2002 I got my first mobile phone, at the age of eleven. It was on T-Mobile, and I thought it was bloody brilliant to say the least; finally, I had a communication method. Along with T-Mobile, I also found I also received quite a few adverts; and for the most part, I remember them being totally useless (holidays, ringtones, or “Adult Services”), so I didn’t like them.

Then, I changed to Virgin Mobile, and it was much of the same. Except, Virgin are a little more concerned with what they said out to eleven/twelve year olds, and even up to this year, sixteen year olds. I got more ringtones offers, Virgin related offers, and quite a few other promotions too.

In all, they were pretty dull, pointless, and quickly deleted. They were nothing interesting, and they tended to be sent at some of the most inappropriate times (the middle of School, or something), and they would end up getting me into trouble.

Then, as I’m sure quite a few of you know, I joined Blyk. I had previously been asked about a new network being opened in the UK, and it would be funded by mobile advertising; and I was completely against it. I hate adverts; and I’m pretty sure everyone else does too. Yes, they make things free, but they are annoying, and tend to have really catchy jingles – which aggravates me beyond belief.

When I was told about Blyk, I forgot about my past resentment, and joined them. “Yay, free texts and minutes for adverts, and you never know they might actually be good!”

That’s where I think I was wrong. So far, nothing has been remotely inspiring, and I haven’t been keen to like new bands, or go to buy new products, or even existing ones. I’ll admit, I’ve got Sun Burn text alerts (I’m in dire need of them), but have I spent any money as a result?

No.

Have I gone out to the shops and looked up a new brand or something I haven’t look at before?

No.

And when I was being sent constant repeat reminders from Blyk to watch “Britain’s Next Top Model”, did I watch it?

No.
I’m not going to say here that just because it hasn’t worked for me, it doesn’t work for others. I know, we’re all individuals in this crazy little world, and we all have the choice to be drawn into the marketing that is sent our way, no matter what medium was used to do so.

What I’m saying is that marketing is something the majority of us try to avoid. I have Ad-Block Plus installed onto FireFox, and before that, I had Norton block the ports I knew advertising was sent through.
Then on the TV, do I sit around and watch them? No.
On the radio do I listen to them? No.

And the same can be said for a lot of young people. No one I know sits around and enjoys or even watches TV adverts – the channel gets changed for four minutes. On the radio, they’ll change the station.

On-demand TV, and the internet has revolutionised the way we watch TV, and yes, this isn’t mobile, but on-demand shows have none of that advertising attached to it. Is then, a coincidence that more and more people are turning to these services to watch their TV?

Now I’ll say this, all the adverts I’ve got from Blyk, I’ll read, and then delete. If they require a response, I’ll respond, but that’s it. I honestly couldn’t care less about their content.

What’s worse is that Blyk knows my interests and age, yet I still get sent offers which are totally out of reach with who I am, and what I like. I still get the occasional offer for a Holiday, or I get informed about competitions they are running which I can’t enter due to my age.

As all advertising is, it’s a multi-million pound industry, and it will make money, and I’m sure it’ll become more overt to the different age groups as it expands. But at the same time, we don’t like them. Many of us use a combination of tools and methods to steer clear of the ghastly things. Therefore I don’t see how it can be that effective.

I can’t say for sure, but I would be shocked if a number of Blyk members, or even normal mobile users, who receive adverts, don’t open and delete as I do.
A lot of people I know are reluctant about joining networks supported by adverts, because they don’t like them. They don’t want to be bombarded with promotions and marketing which will only every annoy them.

Before you debate about how I may wrong, which I accept I may just be, think about this: have you ever heard someone say that they bought or did something because of an advert they received on a mobile?

Blyk, look what you made me resort to!

Monday, July 28th, 2008

Please remind me why I am a member of Blyk. I swear, I’ve spent more time complaining to and about them, than I have actualling using my Blyk texts and minutes; which I think is a little dissapoiting. I was so looking forward to love Blyk.

Earlier on I tried phoning up Blyk to find out what is going on with my phone (you may want to read this and this), and not only was I told I should “wait”, and that the staff who I have been in communication are not in, I was repeatedly assured Blyk are doing their best. Why do they think that is a) good enough, and b) even the right thing to say.

I got angry, (no swearing mind you), just a loud voice, and some rambles about how companies work with customers, and staff existing because of me and so fourth. So there I was trying to get it into this person, that after five weeks, I don’t want to wait and that I when I phone up Blyk, I don’t phone up to have to wait until tomorrow, otherwise I would have phoned up tomorrow. And then silence, and that annoying little noise Sony’s make at the end of a call.

Yes, I was cut off.

Now I was angry, so I sent a complaint to Blyk Membercare, and then remembered that I hadn’t actually e-mailed some more important figure-heads behind Blyk, so I’ve written two e-mails. Luckily for you though, my second e-mail was a combinaton of my first complaint, and the one I sent straight after my phone call. It did though, turn out to be a little long. So if you’re interested in reading a ridiculously long rant about Blyk, and their stupidity, feel free to read on, otherwise, I warn you, be prepared, or go and watch Ewan’s Video Podcast (which is very funny by the way)

“Hello,

I’m writing to you today, because to be honest I’ve had enough.

I’ve been a Blyk member since February/March of this year, and for the most part I’ve thoroughly enjoyed my time at Blyk. Recently however I’m lost for words; the inability to fix problems, rude staff members, prolonged delays in fixing anything, and general lack of experience, it has infuriated me, and numerous other Blyk members, and I’ve had enough.

I’ve informed the Membercare staff in a previous complaint to them that I will be passing my concerns up to more important figures in Blyk, and this is exactly what I am doing.

Apart from now wasting the majority of my minutes on having to phone up Blyk, because of an issue which has obviously been caused at Blyk’s end (the forums are filled with repetitive threads, many of which either unanswered, or responded to in the least effort made possible), and for me, has been on-going for five weeks this Wednesday. My account has been made inactive because I’m unable to retrieve MMS messages from Blyk, due to no fault of my own. Now, despite not being able to have my refill, I should also point out, I’m still receiving your “Brand” messages – also known as the advertising that funds the whole system.

I’m amazed at how Blyk can even get away with sending me the adverts, when they at the same time are denying me my refill! Surely these are illegal tactics to play, and ones I don’t accept or adhere to. If I’m going to be sent Brand Messages, I also want my refill, which I will remind you, I haven’t had.

Then there is the issue of rude Membercare staff. Now, where exactly should I begin? I presume it’s best to post the e-mail I sent to Membercare last week; I think it sums a lot up.

Hi,

I phoned up Blyk Membercare today after having troubles with my mobile phone on Blyk for nearly four weeks. I’ve been speaking to the Membercare staff for the past week trying to resolve this issue (although it took over two weeks for Blyk to respond to the vast amount of threads or concerns on the Forums). However, today I was greeted with a rather rude and loud *******.

I will expect the staff at Blyk to be aware that young people (the people you are dependent on for business), have the lowest tolerance for rudeness, customer services, and when things go wrong. I myself believe I have been very tolerant with Blyk, seeing as my problem still persists over three weeks. But, when I phone up and ask for help regarding any matter, issue, error or query, I do not expect to be shouted at down the phone.

I made it very clear to ******* that I had already visited the Blyk website, and that I’ve spoken to other Blyk Membercare staff over the phone regarding the issue; however she was insistently rude that I should return to the website, and that she wouldn’t help me over the phone.

I should add that this isn’t the first occasion that I’ve had a bad experience with Blyk Membercare people; and whilst on the whole my experience whilst talking to them has been good, I’m shocked to find that some of the Membercare staff believes that they have a right to be moody, agitated, or rude. I should remind you that the staff at Blyk Membercare are paid, and are answering phone because it’s their job, and they’ve chosen to do it. Therefore with that in mind, they should not be rude when talking to their customers on the phone.

I do not tolerate being spoken to in any manner that I perceive as rude, agitated, unwelcoming or harsh from anyone; this rule applies to the Blyk Membercare staff too. As I have already said, this isn’t the first occasion of rudeness, and on these occasions, I’ve forgotten about it, and did not complain; this though is the final straw. Blyk Membercare should not be directing their members to the forums (which I’ve read quite a lot about), they should listen, and when I made it clear that I had already visited to the Blyk site, and still the matter persisted, they should try and help me resolve the issue, and when the Blyk Membercare put me on hold, or mute their microphones, I do not expect them to come back on the line complaining that I’m still being rude, even though it’s obvious I’m not speaking to them.

Blyk seriously needs to sort out this matter, but as I have said numerous times in the forums you need to address a whole range of other issues too. The fact that Blyk expects to expand itself into Europe later this year, and next year is laughable. You can’t even get the basics right, or even offer the basic of services (Message Reports, outgoing MMS, Free Data included), yet somehow you can expand?

I can assure you too, I will also be passing these concerns onto the higher people behind Blyk; because I’m aware some of these issues don’t directly reflect the Memebercare, but it needs to be highlighted.

Thank you for reading this,

Samantha Kidd.

If that’s not bad enough, I’m sent a response from an e-mail that I can respond back to, and has to be the least reassuring piece of literature I have ever come across.

Then there is the Technical Team. What exactly is their point, when they obviously cannot fix errors with the Blyk service? Five weeks I’ve had this issue, and this issue was followed around a week or two after another crisis at Blyk. Everyone had their messages sent, and delivered multiple times, and it ended up costing members their texts. Once again the Membercare Team were slow to respond, and didn’t assure anyone, or use any of the tools in their presence to at least acknowledge that they are aware of the issue. I posted multiple times, and even on the phone I’ve asked so many times, why isn’t the Blyk Blog made to more use, why isn’t the “Announcements” section used, and the use of e-mail? Apparently, this never occurred to Blyk, when they were hit with a big problem, and it didn’t occur to them this time.

I’m also horribly frustrated with the fact that I can’t get in touch with the Technical Team myself; and it is this, which I believe has partly caused such a delay with addressing any issue, or resolving it quickly. It is because of this, I’ve had to wait five weeks, and yet, nothing. Can you tell me this good enough? Would you accept that? I’m even surprised I’ve accepted it for this long, and why I haven’t complained earlier, just goes to prove how much I want Blyk to work.

I would love to know why Blyk forces its members to spend their minutes phoning up Blyk, for rude, terrible, poorly informed response. I would also love to know why; I have to wait for certain Staff Members to be “in”, in order for me to find out anything. I’ll post a complaint I’ve just sent to Blyk Membercare, just so you can see the extent of my frustration with this.

Hi ***, or whomever may be reading this.

I’ve just come off the phone from Blyk, and once again I’m left feeling angry. It has now been nearly five weeks since I was last able to receive MMS messages, and therefore have an active account. I’m fully aware of the efforts going into having this issue resolved, but it’s not good enough.

Firstly, why is it taking five (and probably more) weeks to resolve an issue?
Secondly, why can’t I get an answer?

The fact I have to use the minutes which I got in June to phone Blyk up, and reserve them purely for that reason is horrendous. Why should I not be able to use my phone the way I like, because you can’t make anything work? Then, when I do phone up Blyk, why am I always feeling like I know nothing still! The reason I phone up, is because I want to know what is going on, and so when I do phone up, I expect that answer – seeing as I’m having to use up my remaining minutes to do so.

It’s not good enough to be constantly reminded about the efforts going into this, or the fact that the “Team Manager” is working on this issue. To be perfectly honest, I don’t care. All I care about is being able to use my mobile phone, during the time of year I need it most – which right now I’m totally unable to do. Shall I remind Blyk, I am your customer, you are the employees of a company, and you wouldn’t have a job if your shareholders weren’t seeing any money made? Now, if I, and a lot of other Blyk customers were to leave, where would that leave your advertisers? And more importantly, where would that leave you?

You’re there, to answer me, and the numerous other Blyk members who have issues with their phone service. You have an additional duty to ensure that when you’ve messed up, we’re not the ones feeling the pain; and right now that is exactly what I am feeling.

I want to know what is going on with my phone, and I want to know when this issue is going to be resolved. The fact I can’t do that over the phone, unless I phone according to when specific people are in is ridiculous. Also, not having the ability to talk to the technical team? How is it, I can phone up a number of companies where they have specific departments for issues and services, and I’ll get passed on, but with Blyk I can’t? If I were able to speak to someone at the Technical Team, eradicate the middle-men, and have someone who knows what they are talking about to me, then we might actually be getting somewhere. I urge you to ensure that this happens in the near future, because it is once again, ridiculous.

I shouldn’t have to be waiting for Blyk to respond to me, I want to know what is going on, and considering the length of time I’ve had this issue I believe I have been more than patient. I don’t want an e-mail of reassurance back to me, I know that, and I don’t want to hear it. I want to know what is going on, when I can expect my refill (seeing as I should have had it on Friday, but due to your incompetence I don’t), and whatever else Blyk will be doing to ensure I stay happy with them. I also don’t want a response from a noreply address. I think you owe me a little more than that, so please ensure it doesn’t happen.

I would also like to point out, I was cut off on the phone whilst speaking to someone, I believe his name is *****. Yes I’m angry, but considering the circumstances, and the lack of any movement with this issue, I think I have that right. Please ensure that doesn’t happen in the future either, because you’re not making this any easier on yourself.

Please phone me up as soon as you read this, because believe me, I haven’t been phoning up or writing to you to have a response delayed by a couple of days.

My mobile number is (my number) it is always on, and therefore, I don’t care what time you phone, as long as it is sooner rather than later.

Samantha.

I’m angry, not only because Blyk insist on sending me adverts all the time, not only because I have waste my minutes getting no response, not only because I can’t talk to the Technical Team myself, and not only because I’ve been denied my refill because Blyk are incompetent. I’m angry, because I’m being reassured all the time that this is somehow good enough. I’m being told that the staff are working hard to resolve this problem. I haven’t seen any improvement, I haven’t been able to phone up my friends this summer, and I have to waste so much time, effort, energy and everything else that comes with not being able to use your main method of communication.

Blyk is a mobile phone network, and therefore they should be able to provide a service, and to be perfectly honest, I’m not seeing this, I’m not feeling valued, and I feel like the response to any issue with Blyk is slowly getting worse. I’ve left my previous network for Blyk, I’ve accepted that there will be glitches, and a few minor issues, but what Blyk are offering isn’t what I bargained for. And what’s worse, is that I’ve convinced friends to join to.

Do you have any idea of how embarrassing it is to persuade your closest friends to join Blyk, for them to come back and say “Samantha, Blyk doesn’t work?” Or seeing them post on the forums complaining after they’ve spent £15 to have their phones unlocked to find out that they are being sent an error message that their phone is compatible, despite being on the compatible list? I feel like I’ve been lied to, and I feel like a cheat, because I have persuaded anyone to join this farce of a service.

How Blyk can even begin to think about expansion is way beyond me; you can’t even handle the basics (Message reports? I’ve been receiving them since 2002, yet in 2008, Blyk can’t handle them), I can’t send picture messages; I’m not even offered Data. I can’t text numbers Blyk doesn’t like (even if they are free), Blyk isn’t signed up to any of the Social Networks (even though every teenager is on at least one), and even the Blyk Staff seem a little bemused by their experience of Blyk as members themselves.

I really hope I get some level of response from this, and that something is done about your current manner of operations. I’m not the only person is annoyed, and I’ll be urging others to write to Blyk Membercare or yourselves similarly. You may also want to be made aware that I’m updating my view of the service with Blyk on SMS Text News; and I can assure you now, that this will be added.

Please feel free to e-mail me back to this address (personal e-mail address) , or even phone me up (number here). I would love to hear what the people, who run Blyk, have to say about this level of service.

Thank you for taking the time to read this e-mail, and I look forward to your response.

Samantha Kidd.”

I sent that to the head of Membercare, the UK CEO and the head of User Experience. I’ll send it on to more if I get no response.

I’ve had enough of this, and winding me up when it’s hot, I want to use my mobile, and when I’m feeling generally relaxed and happy, just isn’t good.

I’ll post the response if I get any!

(Oh, and sorry for the length, I get a little carried away with my rambles!).

How not to reassure your customers!

Friday, July 25th, 2008

Some of you may recall my complain to Blyk I posted yesterday; this was directly aimed at my frustration of some of the Blyk staff, but also turned out to be a ranting ramble about the audacity that Blyk think they have to expand.

Well it seems, they’ve finally gotten around to reading my complaint (it took them nearly a week), and as I suspsected I got a standard response.

Hi Samantha
Thank you for your email.
I am sorry to hear that you are continuing to experience problems activating your replacement sim card.
Firstly I would like to acknowledge your frustration and concerns over the way in which you say you have been treated by some members of the Blyk Member Care Team. We take your comments seriously and I can assure you that the points you have raised will be investigated and any findings will be dealt with in accordance with our internal policies.

With regard to the activation of your sim card; I understand that you have been speaking to *** and he has been trying to help you get active. I can also confirm that as these actions have not be successful, the information has been escalated to the technical team who are investigating it further.

I will monitor you account closely and I hope it will not be too much longer before you can start to enjoy using Blyk.
Kind regards
****
Team Manager
Blyk Member Care Team”

The thing is, they aren’t sorry. It was only yesterday I was informed my problems regarding my account activation were being passed onto the “higher technical team” – what? Isn’t a technical team, a technical team?
Well, apparently not.

Also, even some of the staff (who are nice), express concerns or frustration about the service. I was once told that it was “annoying how the service goes, and as a Blyk member I share your concerns”. Yes, Mr. Staff member you may be a Blyk Member, but you’re there, you can shout at the people without having the call disconnected, you have direct access to the Technical Team (and the higher one too). Whereas there is me, and the other hundred-odd-thousand members left just sitting here like ducks in a pond.

I cannot even remember the number of times I’ve asked to speak directly to the Technical team. Any other company, phone network, or whoever will do this. If I phone up my ISP, they have specialist departments for computers, broadband and the like. I can speak to the technicians, I can cut out the middle man. Blyk don’t want to do this, and this has delayed the process so much more.

Should I even mention, that Blyk now does not recognise mobile phones that they have on their compatiable list?

Why is this happening to a company who should be good? And more importantly, why isn’t Blyk stopping their plans to move overseas, and start getting the service here working properly. I mean, not having message reports? I remember having those on my first phone way back in 2002; it’s 2008, there is no excuse for being so poorly organised and equipped.

- Rant over -

Oh, I should also add… It was a noreply@ address. It seems they don’t want my response.

Never hesitate to complain… I don’t!

Thursday, July 24th, 2008

I was talking to Ewan about my phone operator Blyk; I’ve been with them since February/March, and for the most part I’ve loved the service, I mean it’s free right?

Somehow, some Blyk membercare staff have got it into their heads that shouting to me down the phone, or telling me to go to the forums, compensates as Customer Service. I beg to differ!

On quite a few occasions now I’ve had the luxury of speaking to such staff, and to be honest I’m fed up of it. Now, I should also make you aware that since June 25th I’ve been unable to open any MMS message that Blyk sends me; this naturally means my Blyk account is “inactive” resulting in my refill being delayed. I’ve been trying to get this sorted since this date, and as of yet, nothing has successfully worked. Plus, my refill which is due on Friday, will not be arriving, because Blyk are inapt.

I should also point out, that some of the Blyk Membercare team who have worked with me for the past weeks have been good, but then again, it’s their job isn’t it?

Anyway, Ewan asked me to post my complaint. For obvious reasons the name of the person I was complaining about has been deleted, and I am in the process of writing an e-mail to the CEO of Blyk, because to be honest, it’s a joke.

Hi,

I phoned up Blyk Membercare today after having troubles with my mobile phone on Blyk for nearly four weeks. I’ve been speaking to the Membercare staff for the past week trying to resolve this issue (although it took over two weeks for Blyk to respond to the vast amount of threads or concerns on the Forums). However, today I was greeted with a rather rude and loud *******.

I will expect the staff at Blyk to be aware that young people (the people you are dependent on for business), have the lowest tolerance for rudeness, customer services, and when things go wrong. I myself believe I have been very tolerant with Blyk, seeing as my problem still persists over three weeks. But, when I phone up and ask for help regarding any matter, issue, error or query, I do not expect to be shouted at down the phone.

I made it very clear to ******* that I had already visited the Blyk website, and that I’ve spoken to other Blyk Membercare staff over the phone regarding the issue; however she was insistently rude that I should return to the website, and that she wouldn’t help me over the phone.

I should add that this isn’t the first occasion that I’ve had a bad experience with Blyk Membercare people; and whilst on the whole my experience whilst talking to them has been good, I’m shocked to find that some of the Membercare staff believes that they have a right to be moody, agitated, or rude. I should remind you that the staff at Blyk Membercare are paid, and are answering phone because it’s their job, and they’ve chosen to do it. Therefore with that in mind, they should not be rude when talking to their customers on the phone.

I do not tolerate being spoken to in any manner that I perceive as rude, agitated, unwelcoming or harsh from anyone; this rule applies to the Blyk Membercare staff too. As I have already said, this isn’t the first occasion of rudeness, and on these occasions, I’ve forgotten about it, and did not complain; this though is the final straw. Blyk Membercare should not be directing their members to the forums (which I’ve read quite a lot about), they should listen, and when I made it clear that I had already visited to the Blyk site, and still the matter persisted, they should try and help me resolve the issue, and when the Blyk Membercare put me on hold, or mute their microphones, I do not expect them to come back on the line complaining that I’m still being rude, even though it’s obvious I’m not speaking to them.

Blyk seriously needs to sort out this matter, but as I have said numerous times in the forums you need to address a whole range of other issues too. The fact that Blyk expects to expand itself into Europe later this year, and next year is laughable. You can’t even get the basics right, or even offer the basic of services (Message Reports, outgoing MMS, Free Data included), yet somehow you can expand?

I can assure you too, I will also be passing these concerns onto the higher people behind Blyk; because I’m aware some of these issues don’t directly reflect the Memebercare, but it needs to be highlighted.

Thank you for reading this,

Samantha K.

Maybe they’ll get their bums into gear now, then again, like with everything they could just ignore it, and think nothing of the issue.

Blyk model expanding

Friday, June 27th, 2008

From our Blyk Watcher Ricky…

Patrick broke the news yesterday that Blyk was expanding into Europe and it seems that the model looks to be taken up round the work! Last month Ewan reported that U-Mobile in the Philippians to Blyk had just started up and it seems that over in United Arab Emirates a company called Gulf Integrated. A spokesman for the company has said that;

“We are looking at the option of either tying up with Blyk or a totally independent network after seeking permission from local authorities,” said Hussein.

It seems like Blyk has found a partner into the Middle East. Not only are Gulf Integrated looked at starting up in the UAE but also later cover the rest of the Gulf countries and eventually the entire Mena region.

Full details of the article can be found here. It seems that currently Gulf Integrated are currently in the just planning stage and it seems like if they do start up it will be another MVNO, not an actual operator.

I think it’s great that the Blyk model is spreading! Good Luck to them!

Blyk expands into Europe

Wednesday, June 25th, 2008

Blyk has announced that it is hoping to repeat the success it has had in the UK and will be expanding its operation and moving out into more European countries next year. It already told us that it was moving into the Netherlands in January of this year and today it has announced that the next countries it will target are Germany, Spain and Belgium.

The exact details haven’t been announced and the company says that it will make more country-specific announcements in the “near future.”

Avid readers of SMS Text News will have been well-prepared for this news however, as when Ewan bumped into Leif Fagelstedt, Blyk Chief Operating Officer at the Blyk one-year party, he hinted at European expansion. This is what he told Ewan:

“We’ve got a very clear vision,” he shoots, “We’re the fastest growing youth media in the UK at the moment. By the end of the year, we want to be the biggest. Then we want to do it in Europe.”

So well done to Blyk, they’ve done as they promised. If they can take the advertisers over to these markets with them then they are onto a winner. I presume that’s what the choice of territories is partly based on: advertisers who are getting an average of a 29% response rate in the UK have looked at other markets and asked Blyk to get out there. Apparently all three countries have big advertising markets, so it looks like there is room for Blyk to be successful out there.

Blyk’s CEO and Co-founder, Pekka Ala-Pietilä said of the move:

“There is a great opportunity for Blyk in these markets. Our research shows that young people in Germany, Spain and Belgium are interested in the Blyk proposition because they want to interact with brands they like in exchange for free communication.”

If you’re between 16-24 and you live in Germany, Spain or Belgium then look out for more and let us know if you sign up and what your experiences are like.

Obviously Ricky will still be updating us with his BlykWatch articles on a regular basis about what Blyk is up to in the UK. In the announcement Blyk says that it still expanding in the UK and expects to have upto 200 brands on board by the end of the year.


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