Archive for the ‘BlykWatch’ Category

BlykWatch – Servers down

Monday, June 16th, 2008

blykwatch blyk

Once again Ricky fills us in with the comings and goings of Blyk

Blyk SMS Servers are currently down!

Let’s look at the issue of multiple messages, I can now tell you that this issue seems to be resolved for the time being. Over the last month I and the other member’s have had to endure this issue. If you check out last week’s podcast , Ewan talked to some people he knew and they thought they could solve the problems in about 20 minutes. 20 minutes and we have had to put a month with it, really bad customer service in my view.

The second issue of some messages not being delivered is still an issue! With no delivery reports and the messages being taken from your monthly allowance, there is no way to know if a message is delivered. Blyk SMS servers having being playing up over the last month, but I don’t think Blyk have realised the amount of damage it is doing to the reputation of its company. Yes they give me 217 free messages a month, but it’s no good if there service is not reliable, I would rather pay and be guaranteed that messages are being delivered. This is something I have raised on the forums, however the Blyk team are quick to tell me that this is the only service in the UK that gives free minutes and texts we no requirement to top up! Hmm I don’t think they quite understand the true issue! I mean look at 3 UK, they were looked upon as a joke for years and known for its bad reliability and issues, it has taken a lot of time and money to get them where they are today with a good reputation.

The third issue is about the dreaded communication error which is being received by some members when receiving MMS brand messages. If you read last week’s issue you will see the problems I had, which meant that I had to put my Blyk sim in a spare phone. Firstly thanks to all the advice I received on how to fix the problem, I did a full rest and did a sim reset and it worked! So for me it seems the issue is resolved, however I see regular posts on the forum with the same issue with all brads of phones. I have a feeling that this might be a major issue for Blyk, but as its not directly affecting me there is little more I can say about it, but it seems that the problems are not fixed for everyone.

The final issue that affected all Blyk Members was on Saturday 14th of June, where Blyk’s SMS Server was down for 24 hours. Firstly when trying to send a message I received the error message failed, fair enough understandable, but about 6pm on Saturday messages started to say sent as normal. However although they were saying sent they were not delivering, it was like this for another 15 hours! You can imagine the forum was full of posts asking why their texts were not being delivered. Now to be fair there were Blyk customer service reps answering posts until about 11pm, however all they were saying was that their sms server was having issues. No estimated time of being fixed or what was actually wrong with them. I even said to the customer support team they should close their SMSC whilst it was being fixed so people knew there were problems, because it would give an error message when trying to send a message. For the members who do not use the forum, they would have had no idea last night there messages were not being delivered. I think it’s very bad customer service! I discussed this with a Blyk member who replies Samantha occasionally on Blyk Watch posts! She told me that she had no idea about the SMS problems yesterday, but more interestingly in occurred last Monday as well!

I am writing this on Sunday 15th of June, and although the service was seemed to be fixed this morning, it again seems to be the case that messages are not being delivered again! It’s so annoying it’s like going to KFC and them having no chicken!

As you have read this week edition I am sure you have picked up my biggest issue customer service, I really wish that Blyk was more honest with its members so when they have issues its members know about them, and they are resolved as quickly as possible not over a month later!

Over the last week, it has really made me think who are Blyk’s customers? The obvious answer is of course its advertisers and members, but the way Blyk treats its members it feels like the advertisers are the most important to them. As long as there campaigns are successful, which they are trust me Blyk are getting impressive results it seems like the attitude is F*** the members. Although I am not paying for the minutes and calls on Blyk, I am indirectly by receiving and responding to the adverts. I think BLYK need to have a long hard think about the impression it is leaving on its members. Blyk does not advertise on television or radio, its key advertising method is us the members, something I think they seem to have forgotten.

I posed the following question to Samantha (a Blyk User); who do you think are Blyk customers? Advertisers or members?
Her response is below;
Well, the advertisers are the customers, we the members are consumers. The difference between the two? Well, the advertisers get paid to be listened to; they know straight off from the start that when they pay for their advertising through Blyk they will have the response they paid for. They know that they won’t have to wait for someone on a forum to respond to their concerns, and more importantly, they know because they have the money they are far more powerful than the Blyk CEO’s.
Whereas there is you and me, the average Blyk user. I don’t pay for the service, why should I? It’s advertised as a free Mobile Network, and that is exactly what it is. However, because of that, although I’m constantly told that “Blyk appreciates the positive criticism”, that really they know they have me. No matter how much I dislike the service, am I really going to go back and pay five pounds a month on Virgin Mobile, when I can have it all for free?
I’m the consumer, because I feed off of the freebies, which I’m guessing (and I hate generalisations such as this), but the Blyk target audience also love freebies.
Therefore, in short, the advertisers are the customers.

I know this week edition is very negative about Blyk, so therefore I will end on a positive point. I received a free album from Blyk on Saturday 15th June from The Envy Corps! Fantastic, how many of you out there have received an album from your mobile operator!? None, I bet unless you are on BLYK of course! I have enclosed a picture below!

blyk 002

All Blyk members who entered a competition were sent out a copy of the album, fantastic! I don’t remember entering a competition however it may have just been responding to one of their adverts! Either way I am extremely happy!

Blyk the innovation is there, now just don’t forget you are a mobile operator as well!

Blykwatch will resume hopefully normally next week! With info about the adverts I have received!

Blykwatch – 29 days and counting…

Monday, June 9th, 2008

blykwatch blyk

For the regular readers of this column you will know the format is generally I discuss anything I want to and then move on to explain and describe my interactions with the adverts BLYK send me. However this week I will not be able to cover the adverts for the last 14 days, this is due to more problems on BLYK and me going on a short holiday.

Firstly let’s look at the current multiple SMS problem; we are on 29 days and counting….. There is nothing I can further add about this problem that has not been covered by previous editions. All I ask anyone from BLYK reading this column, PLEASE PLEASE PLEASE sort this issue out ASAP!!!!

Now let’s move onto some NEW problems. Until Friday 30th May, I had no problems receiving BLYK MMS messages and then all of the sudden I received an error message Communication Error, this occurred when the MMS tried to be downloaded. I thought to myself ok no problem there must be an issue with my settings, no problem I did a full system reset and tried to get the settings resent to my phone. As part of receiving the settings BLYK also send you a welcome MMS, and yet again I had the same problem. So I went online sent customer care an email and on the forum, and was informed that there was intermittent problems with Sony Ericsson phones and downloading MMS message. Great another problem to the current list those BLYK members have to endure.

Since I was flying out to Prague and Vienna the next day, I decided to put my account into pause. This is where you stop receiving brand messages, and you can’t use your free balance and simply turns your account in essence into a normal pay as you go orange sim, with once exception with crap roaming. Currently Blyk users can only use their phone in Spain, and brand messages are not sent when abroad and you cannot use your free balance. Hold on exciting news, BLYK have added more countries to their list France, Italy, USA, Belgium, Switzerland, Portugal and the best bit you must have credit on your phone. Can you sense the sarcasm? I know Blyk is small and new but surely they can use Orange’s roaming partners? I understand the bit about no brand messages and no free balance, but that your account must have credit is ridiculous and surely against Blyk’s free model. As a result I could not take my phone abroad and receive SMS messages from my friends. Luckily BLYK is not my main line, therefore this did affect me directly however for those who use BLYK as their only number, surely this will affect them.

Since returning back to the UK on Friday, I again tried to reset up BLYK on my phone to no avail, in fact BLYK’s system tried to send me settings over and over again. I am sure this is linked to the multiple text problems, mentioned at the start of this post. Still on my k550i, I cannot set up BLYK; however I now have it working on a spare k750i and my account is unpaused and receiving MMS messages again. If I was an advertiser with BLYK I would be worried, as it seems there is an issue with some Sony Ericsson phone and the ability to receive MMS brand messages.

Finally BLYK has another SMS issue on it’s hands, it seems on the last few days that a problem has manifested itself that messages are coming out of people’s free balance and are not be receiving at all and with no delivery reports no one knows what has got through at all.

Oh dear it’s not good news really for BLYK especially as SMS is the main communication method for Blyk’s target audience and it is very worrying that things are taking such a long time to get fixed. I thought I would publish some comments that have appeared on the Blyk forum of how some of the members are feeling about the current problems.

I have been “testing” Blyk since January…thankfully its not my main number! I never felt the service was reliable enough to make Blyk my main number. Im just growing weary of the failed texts..pity, the Blyk idea is a good one, let down by poor technology.

I know the service is free, and I did consider to change over but at the moment I’m testing and as far as I can tell its not the best.

I think ive been patient…for 6 months! When the service works its great…but it just isnt reliable! Im sick of random texts never being delivered..and I have no way to know which ones make it and which ones dont!! Arghh!!. Please, please just tell me…are delivery reports EVER going to happen…and you cant say “youre looking into it!”. If they are unlikly to ever be part of the Blyk service id rather know now and maybe I can move on.

In direct response to the above quotes here is a response from member care

I am sorry that you are angry about this,
With delivery reports, they will not work at the moment and it is something we are looking into. I know that’s not what you wanted to hear but its what’s happening. For the moment though they will not work and probably wont for some time. I’m not saying that they will never be on Blyk but for the moment they wont.
Our tech team are working extremely hard at the moment to fix any issues and personally i am impressed at how hard they are working.
Remember this is the Only service in the UK that gives you free texts and calls with no contract and that Blyk has only been running since September. Now as our Member numbers increase errors that were not around before are now showing. As with anything, new trial and error are a big part of things.
All i can ask is that you show some more of that amazing patients again and wait until these errors are sorted.

I have to agree the model works; it just needs to be backed up by reliable network service, something we just are not getting at the moment.
As you can see things are happening with BLYK very quickly and as a result this column will become weekly, so I can keep you updated with what’s going on with BLYK!

Thanks Ricky! Remember Blykwatch is going to be published weekly, so stay tuned!

Fancy an unlimited orgy of fun?

Thursday, May 29th, 2008

Not what you think.

Ricky, our BlykWatch correspondent, came across this rather smart o2 viral challenge for students. 40 multiple choice questions that you have to answer as soon as possible. Get as many points as you can for your Uni and win a bucketload of iTunes and National Express vouchers.

Here’s the a pic of chap doing the competition intro:

Check the Facebook profile here.

Blykwatch – S.O.S.

Tuesday, May 27th, 2008

blykwatch blyk

Ricky is back with his Blykwatch…and he thinks a little C.P.R. is necessary.

Lifeguard needed to save BLYK

Firstly contrary to what both Ewan and James Whatley promised on the podcast there will be no pictures of me in Speedos and running on the beach. If that’s what you are into check out this YouTube link.

Joking aside, let’s look at the last two weeks of using BLYK. For those of you who are regular readers and listeners will know that over the last 2 weeks, there was an extra blog post about the current SMS issues and the issues has been raised on the last two podcasts. The problem is all SMS sent through the BLYK network and brand messages received from BLYK repeat up to 5 times, the worst bit these can be spaced hours apart. The result is you receive lots of annoying messages throughout the day below is an example with SMS conversation with my friends who is on BLYK.

The 1streply was received 19:40 the same message was then delivered 4 more times at 19:55, 20:05, 20:20 and 22:30. During this time I also received some of his other replies duplicated and triplicated, in the end I actually gave up and just rang him. He also told me that similar thing was happening with my replies and he was confused by what was going on.

The same happens with SMS brand messages eg I received one message at 19:48, it was then delivered 3 more times at 19:49 and then at 20:04 and then 21:31.

As you can imagine utter confusion, when I get a SMS on my BLYK phone I wonder if it is going to be something new or just an echo of a message I have already received. This issue has been going for 14 DAYS, 14 DAYS and to be completely honest if BLYK was main line (luckily it isn’t I have a T-Mobile contract), I would have said BYE BYE BLYK and left. The reason is reliability firstly I think my friends would be extremely annoyed if my messages repeated themselves for two weeks (I think two or three days they would understand the situation , but 14 days and still counting is not). The other thing as a university student (and many of BLYK’s members are) who lives away from home I need my network to be reliable, as it’s the only way people can reach me by phone, if BLYK can not sort an issue like this quickly what would they do if I could not make calls, would it take them 14 days to fix that as well?

I may come across as being quite critical at the current issues, especially as I have never topped up my BLYK phone since I got it in November 2007, however I feel the issues I have raised are very important to me and the other BLYK members. The forums are covered in posts asking about the multiple text problem and some members concerned they are paying for each multiple text however although the customer care forum team responds quickly assuring members they are not being charged multiple times they still have no date when the problem will be fixed.

I did however receive a call from customer care and they left me a voicemail on Friday 23rd May, which I expect was due to the extra blog post that was published on here the day before. The voicemail asked if clarify some of the issues I have been having, however I was not carrying my BLYK phone so was unable to speak with them.

I just hope BLYK can sort this out sooner rather then later; otherwise the threat of losing customers may be very real.

Now its time to look at the brand messages, I have received over the last two weeks.

Monday 12th April 2008

I received a fashion forecast MMS, this is basically outlining the weather for the following week and some suggestions of what types of clothes to wear, pretty handy as a weather report for the upcoming week. I received a SMS from a member of customer care telling me that the new survey we discussed was online, for more details about the data survey check out last weeks blykwatch.
I also received a MMS telling me the band The Futureheads had joined BLYK music and I could receive a free wallpaper for my phone.

Wednesday 14th April 2008

A profiling SMS asking how I played the national lottery, online, instore or on my mobile. I replied saying in store and I received a reply back saying online is much better as you can’t lose the ticket and it saves trees. There was also a web link with an exclusive offer for one free play at www.lottofreetoken.co.uk.

Thursday 15th April 2008

Firstly a SMS asking if I had bought The Kooks new album (The Kooks have signed up with BLYK music). I replied back with a no and I received a SMS telling me I can buy it in shops and I can listen to some tracks on their MySpace (www.myspace.com/thekooks). I also received a SMS whether I listened to Radio 1 during their coverage of their big weekend (more details click here). I replied No and I was sent a web link where I could look at the highlights, Wicked!!!
I also received a MMS from t3 telling me to have a look at the universe at the following link www.worldwidetelescope.org. Looks like a very nice bit of software similar to Google Earth but for the universe!

Friday 16th April 2008

A MMS advert from the lottery telling me about the same offer as before however they also gave the estimated jackpot for tonight Euro Millions Draw!

Saturday 17th April 2008

A SMS advert from the lottery, telling me the estimated jackpot for tonight, they also asked if I wanted more updates from the lottery, I did not reply I think I have had enough lottery updates for the time being. I also received a SMS from STA travel telling me their sale was now on!

Saturday 17th April 2008

A SMS advert from the lottery, telling me the estimated jackpot for tonight, they also asked if I wanted more updates from the lottery, I did not reply I think I have had enough lottery updates for the time being. I also received a SMS from STA travel telling me their sale was now on!

Sunday 18th April 2008

A SMS from BLYK and STA Travel offering a competition to win a lonely plant guide, all I had to was reply with a dream travel destination to win one! I love competitions like this from BLYK that are free to enter and all you have to do is just reply back!

Monday 19th April 2008

I received another fashion forecast for the upcoming week in a MMS. I also received a MMS from the Futurheads, telling me their album release date and a sound clip!

Thursday 22nd April 2008

A profiling SMS asking how I top up after using my free balance, I did not reply. I also received a MMS from Toddla T, telling me the release date of his new single, a link to his MySpace and also a small sound clip!

Saturday 24th April 2008

I received two adverts sent by MMS today; one was from WKD and the other from COORS. I also was given the opportunity to send feedback by SMS about the adverts.

Sunday 25th April 2008

Today I was sent a brain challenge via MMS. It was a mathematical question regarding dice and I was given the option of three answers, I answered incorrectly however they sent me a reply and the correct way to get the answer. Kind of cool, however there was no brand associated so was kind of an odd message to receive.

That’s covers the last two weeks on using BLYK, as usual if you have any question please feel free to post them below, or free to email Ewan, who will pass them on to me.

Blykwatch – Special Edition

Thursday, May 22nd, 2008

blykwatch blyk

We interrupt your regularly scheduled SMS Text News reading for this special Blykwatch from Ricky….

BLYK network problems, 7 days later STILL NOT FIXED!!

I was not due to report for another 7 days however I feel the need to write an update with what is going on with their SMS problems. I first reported the problems on last week’s BLYK WATCH however over 7 days later the problem is still not fixed.

The problem is that every SMS I send and every SMS brand message I receive off BLYK I receive multiple times (maximum of 5 times). It is the most ANNOYING ANNOYING (sorry J) thing in the world and what’s worse is that they all don’t deliver at the same time but spaced out; it makes txt conversations very confusing to understand. Ok so we know BLYK is new (7 months old) and has only recently hit 100,000 members so it’s a very small fish compared to other MVNO’s in the UK like Virgin. However 7 days (and still waiting) to fix this problem is really not acceptable, if BLYK was my primary number (which it isn’t thank god) I would be pretty very annoyed. I have posted on the forum and sent an email to member care, you are going to love their responses

Hi,

Thank you for the information given, this will be passed onto the Technical Team so they can investigate this for you.

As soon as Blyk Member Care have some more information regarding this issue, we will contact you.

Regards,

Blyk Member Care

BLYK’s email response is above

As soon as Blyk have some more information regarding multiple texts. A notification will be given.

Is the response on the forums, what an absolute joke no apology no nothing, it was only a few weeks ago I reported how much I loved BLYK here well to be honest my opinion is changing.

BLYK had problems at the start of February, they sorted those problems out within 24 hours, so this time why is it taking so long!

I suggested then, they have a service status on the BLYK website, and I suggested it again in the forums over the last week, their response was they have a monthly newsletter where they publish information about scheduled maintenance. Well the current problems are NOT in the newsletter I received last week, so to be honest I view that as a waste of time!

BLYK needs to get off its arse and sort this problem out NOW, before people request their PAC code (they cannot do that as BLYK do not have the facility to offer PAC codes) jump to a Pay as you Go provider that can provide a reliable service!

Blykwatch – network problems and data on the horizon

Monday, May 12th, 2008

blykwatch blyk

Ricky’s back again with his Blykwatch update…

Hola readers
Well this edition was probably going to be pretty boring, a simple update of what messages I received and that’s about it. However, today (Sunday 11th May) has made this edition an interesting one.

Firstly let’s tackle the network problems, currently BLYK’s SMS servers are not working correctly and is sending multiple copies of each text messaging sent, but it is also sending multiple copies of brand messages, very very annoying! I picked this problem up in the forum, as you know BLYK is not my main number so as a result I very rarely send SMS with the service, however I just sent a test to myself and I have received it a total of four times so far. I know BLYK is new and problems are bound to occur, however I recommend they have a service status page on their homepage or to let people know by email or SMS so they know there are issues. So far there has been no date given to when this problem will be fixed. BLYK are achieving great results in terms of response to ads, however for it to be a real success they need to sort out this issue ASAP if there are problem with the network people will not be as keen to sign up if BLYK is known as being unreliable.

The second big thing is that BLYK may be taking the issue of data quite seriously. For the regular readers of this mini blog you will know I regularly rant about data all the time, for those of you who read the main blog as well will know that the founders of BLYK do not believe that their target audience wants mobile internet! Personally and also many members of the forum, disagree with this and there are large amount of threads asking for some data allowance or competitive bundles. As a result of this I created a poll asking if they would like data as part of their allowance and what they would use it for, the poll has been up for a few days however today I received a phone call from a member of BLYK staff who moderates the forum called Kyle. We know that staff at BLYK read what I write in this column but also we know in the past they have been very quick to sort out any problems, so the call was no surprise. Kyle was very supportive of the poll and said it was a great thing, however pointed out that I did not ask whether members would be willing to lower their text amount or call allowance. I agreed with him that the survey was flawed however I handed over the account so he can see the responses I had received so far! He has also agreed to set up a new poll that would be more accurate. He told me to leave this in his hands and he would get a new poll up in the next few days. It’s great to hear that BLYK are actually listening to its members, usually the response on the forum is that the suggestion will be passed on to head office.

Are BLYK looking at this more seriously because I write this column? The answer is probably yes, however at least the issue of data is now on their radar! I hope in the future I will have good news to report!

No Messages until the 28th April 2008

Monday 28th April 2008

A sms brand messages advertising the TV show Celebrity Rehab on Fiver, there was also a mobile internet link with ability to download a trailer for free! Happy Days, much better then giving me a mobile link that I cannot click on as I have no credit! (Something they have done in the past!! )

Tuesday 29th April 2008

An MMS brand message from a band called The Envy Corps, with a small sound clip! A sms from t3 wanting to know if I wanted to read a review about GTA 4! Of course I replied back and I received a mini review off t3 in a MMS!

Wednesday 30th April 2008

I received a MMS money saving tip, telling me if i had some of student loan left or if I had an interest free overdraft then to put this into an interesting building account and I can make money! There was no company associated with this message and I found it odd why BLYK would recommend its users to do this!

Thursday 1st April 2008

A SMS from BLYK letting me know the competition they are running to win a trip to the USA to see a band is being extended! Pretty cool, I defiantly made sure some of my mates used their invite codes!

Friday 2nd April 2008

I got a sms telling where I can download the new Coldplay track for free from their website (www.coldplay.com) and the release date of the new album!

Monday 5th April 2008

I got an MMS fashion forecast telling me what I should wear and the expected weather of the upcoming week, I also got a sound clip from the band Parka’s upcoming album!

Tuesday 6th April 2008

A SMS from t3 asking how much I paid if I bought In Rainbows by Radiohead for, and I received a MMS back from t3 telling me the average price paid £287, it also promoted Coldplay’s new free song from their new album!

Wednesday 7th April 2008

Refill Day! 43 Minutes, 217 Texts and 5 new invites to invite my friends to BLYK! I also received a profiling SMS from BLYK asking if I used the BLYK website? I replied yes and I was sent another question on how it could be improved! I replied back saying the forums the forums are really badly designed, but also BLYK site does not like Firefox and as a result I have to use IE!

Thursday 8th April 2008

A MMS from STA Travel, this week offering me a trip to South America for 439GBP and I also was sent a discount code that gave me 20 GBP off when I spent over 150 GBP. They also sent me an 0871 number which I can ring for free with my BLYK balance (COOL) and a standard web link! (NOT COOL! Why not a mobile link BLYK)

Saturday 10th April 2008

A MMS from The National Lottery, telling me to open an account online and I will get 5GBP credit, they even sent a free mobile link with it! Great I was thinking over the mobile site pretty much tells me the same as the MMS they sent me, so to do anything I would have to go to a computer to sign up! RUBBISH!

Sunday 11th April 2008

I got a MMS from The KOOKS today, saying that I could get a free wallpaper for my phone, well I replied back and I actually got a free wallpaper and also some information about the release of their new album! Pretty Cool! I also received a profiling sms asking which sports brands I liked!

That covers the last two weeks of my usage and interaction of BLYK. If you are interested in some of BLYK’s campaigns and their response rate you should check out The BLYK media site!

As usual if you have any question please feel free to post them below, or free to email Ewan (ewan@smstextnews.com), who will pass them on to me. I also just want to say a massive thanks to all the good press the column has had recently its fantastic to hear that people who are not enjoy in the age demographic can see what is happing with BLYK!

Blykwatch – Innovation arrives

Wednesday, April 16th, 2008

blykwatch blyk

Blyk watcher Ricky is back once again with what’s been happening the past couple weeks.

BLYK goes Innovative!

Hello it’s time to update you all on my past two weeks of BLYK watching, at the end of the post two weeks ago , I said I wanted BLYK to be innovative well as you read on you will find they only went and delivered. The other thing is that the column has changed from being weekly to fortnightly!

I will jump straight in (as Ewan would say) and you can read my additional comments at the end.

Monday 31st March 2008

No brand messages!

Tuesday 1st April 2008

April Fool’s day and BLYK took part by sending its members a message if they wanted ‘Touch of Spring – BLYK’s air freshening scent directly through your phone’s speaker’, well I obviously decided to play along and say yes, thinking they would send me a cheesy ringtone. Instead I got a message back saying April Fools! It seems like the advertising team and Ewan have a similar crap sense of humour! Ha Ha!!

I also received a brand MMS from Nizlopi (JCB song Fame) sending me a short clip from their new album! It’s ok however it’s no JCB song!

Wednesday 2nd April 2008

A SMS telling me I had been entered into a draw to win an intimate Nizlopi gig! I also received a MMS from The Kooks about their new album; it has a small sound clip. It sounded really good so I need to put it on the student shopping list, for when my student loan comes through!

Thursday 3rd April 2008

Another competition SMS from BLYK asking for a film review in less than 160 characters (1 SMS), however I have not been to the cinema recently so I did not reply.

Friday 4th April 2008

SMS advert from Beat Stevie Crew, if you read my post about their last advert http://www.smstextnews.com/2008/02/blykwatch_-_paranoid_diarist_absinthe_and_a_student_that_actually_does_essays.html, you will not be surprised to hear that I did not take them up on their offer to see their latest clip. I also received a few MMS adverts from Heat magazine.

Saturday 5th April 2008

SMS Advert from BLYK asking if I wanted to receive messages from gambling services, I replied Yes however I hope the SMS was only sent to the BLYK users over the age of 18. It would be worrying if they did not, anyway I replied with Yes. They sent me another SMS with a free click through able link (WOOO!). However they page after was chargeable so, again BLYK teased but did not offer the full experience!

Sunday 6th April 2008

REFILL DAY!!!

Monday 7th April 2008

No messages!

Tuesday 8th April 2008

A MMS from Lethal Bizzle (one of the original artists to join up with BLYK), sending out the dates of his tour! Great, love the fact they sending me useful information!

Wednesday 9th April 2008

No messages!

Thursday 10th April 2008

BLYK sent me a MMS informing the winner of the film competition from the 3rd of April and they sent the review out as well!

Friday 11th April 2008

BLYK sent me a MMS advert reminding me the different methods of getting a BLYK invite code, and that I get 5 a month! It seems that BLYK are on a recruitment drive! I also received a MMS telling me about the Rolling Stones movie, which is out in cinema’s today which a normal web link within the message (rubbish)! I also received another t3 review!

Saturday 12th April 2008

I said at the start BLYK has gone innovative and today proved it! Firstly I get a SMS telling me that some brand messages may contain a code that can give you discount or a freebie (always a good word in the student dictionary), all I have to do is show the code to a shop that has a pay point terminal! About an hour later my phone bleeped and a got a code for free bottle of Lucozade! WICKED absolutely wicked, just what I wanted a freebie! BLYK is scoring massive points! To make my day even better they offered me a free ringtone from Jamster, however I had to pay the GPRS charges. With no credit on my account I was unable to do it! Finally to finish the week they sent me a profiling question asking which social networking sites I used, I replied with facebook and they sent me a link of facebook’s mobile site, and reminded me I would have to pay data charges!

To summarise my thoughts of BLYK of the last two weeks they are doing some really cool things and I can imagine when they set up the network this is what they had in mind! The idea of codes by SMS for freebies and discount is amazing; I am yet to try my Lucozade code however I will trying it next time I see a shop with pay point! There are a few niggles like if they send me a click through link it should be free and if they offer me a free ringtone this should include data charges! They also seem to be listing to some of the suggestions I make in this column i.e. more innovation and sending out the winners film review for all to read, instead like last time with the joke competition posting on their blog!

If BLYK sort out the click through ad’s and including a bit a data in the free allowance I can really seeing BLYK being a massive success!

On a final point if BLYK are delivering on my suggestions, my final one for this week would be for an n95 for the writer of BLYK Watch! ;)

Blyk: 29% average response rate to adverts

Tuesday, April 15th, 2008

Antti Öhrling, Co-Founder of Blyk, was at the APA conference yesterday discussing the latest advertising trends.

This video is worth a look if you’d like a good introduction to what Blyk, the ad-funded MVNO, is doing. You’ll get some excellent stats (29% response rate!) and some example adverts together with example responses from the Blyk customers.

(Thanks Ricky)

By the way, BlykWatch 8 will be published shortly.


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