We’re sure to see numerous Olympic related text initiatives coming forward in the next couple months, but here’s one that’s just been announced by 4INFO.

SAN MATEO, CA. - (June 10, 2008) — 4INFO, Inc., the leader in SMS publishing and advertising services, announced today that it has developed a comprehensive mobile alerts program to help fans stay abreast of the 2008 Olympic Games in China this summer. Beginning today, anyone with a cell phone can sign up over the phone or online at www.4info.net/olympics to receive alerts on their favorite countries, sports or medal counts. With Beijing 12 hours ahead of the east coast, fans can still stay up to speed on their favorite athletes and events without staying up late or relying on video recordings. 4INFO’s mobile alerts are free and work on any cell phone, offering consumers the flexibility and convenience of getting the key updates they’re eager to hear while they are on the move.

Olympic sports alerts kick off on August 6th, with several soccer matches. The Olympic Games mobile alerts service lasts 18 days, ending with closing ceremonies on August 24th. At any time during the games, users can also conduct a mobile search to get the latest medal updates by sport by texting any SPORT NAME or COUNTRY NAME to 44636 (4info on a phone keypad). This service is free, although text messaging fees from carriers may apply.

2008 Olympic Mobile Alert Service Options Include:

Medal alerts by country

• User receives a daily medal summary for the country of their choice; One message per day, for 18 days

Medal alerts by event

• All 33 sports supported; user receives a daily medal summary by sport/event

Daily medal table

• Daily top 10 summary of countries with the most medals

Olympic news alerts

• User will receive up to three headline daily offering top Olympic news

Search Services Include:

Medal table

• User can text the word: MEDAL to get a daily top 10 summary