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Mobile Developer TV is heading to Paris

Wednesday, May 6th, 2009

We haven’t launched officially yet (where ‘official’ = deciding on a logo, implementing the theme) but the diary is already choc-a-bloc here at Mobile Developer TV.

We’re putting on an event this month in Paris, France. I’ll have more details soon — but I can say that the event will be in the last week of this month and it’s set to feature some of the hottest mobile developers in France.

Much like the previous Developer event we held back in January (at Mobile Industry Review), we’ll be interviewing every single attendee, doing some show-and-tells demonstrating their applications and publishing those in a special edition of Mobile Developer TV.

France has always had a pretty decent mobile development industry — but it’s been severely hamstrung by the day-to-day realities of the European market (e.g. working with the likes of Symbian, trying to generate revenue via premium rate text). The iPhone changed all of that, though. At Mobile Monday Paris in March, I saw a community of 300+ developers electrified by the opportunities offered by the end-to-end iTunes platform.

It’s most certainly not all about iPhone, especially in such a Nokia-centric country and continent, but iPhone is, of course, garnering the lion’s share of attention and support from newly revitalised investors.

So I’m looking forward to visiting Paris. I’ll have more details up soon, we’re just confirming the date and venue.

Meantime if you’d like to come along to the event, just drop me a note (ewan@mobiledeveloper.tv) and I’ll keep you updated.

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Originally published on Mobile Developer TV and automatically republished here on Mobile Industry Review. View the original post.

Help: Is this a mobile developer FAIL?

Saturday, May 2nd, 2009

Whilst we get busy with the new design and arranging of developer interviews, I need your assistance on this conundrum. I’m not sure whether it’s a complete ‘FAIL’ (as the phrase goes) on the part of the developer, or whether it’s just-one-of-those-things.

I’ve been using my Android G1 a lot since I arrived in America because, conveniently, my US T-Mobile sim works perfectly with it (even though it’s a UK device). I didn’t have to do any configuration since HTC thoughtfully included the T-Mobile US web settings on the device already.

So I’ve been taking pictures.

As you do in a city as nice and as varied as San Francisco.

I’d like to send them directly to Flickr. Since there’s no ShoZu service on Android at the moment (and I haven’t re-installed Pixelpipe yet) I thought I’d have a look around the Marketplace on Android.

Unlike others, I take it upon myself to buy as many applications as possible. I did a certain amount of evaluation on ‘Flickr Upload’ when I came across it. From memory it was $0.99. Or perhaps less.

I scrolled down to the comments.

On the 28th of April, ‘Matthew’ commented:

Works wonderfully. Well integrated.

.. and he gave it five stars.

I suspect Matthew is referring to the share option. When you take a photo on Android, there’s a button that pops up called ‘Share’. Click on that and you get the choice of sharing by Email, by Google Mail or — to Flickr (enabled by this application). Smart. I was warming to the concept.

I noted that it’s had between 100-500 downloads. Ok. Not a brilliant well-trodden path. I continued with the comment review.

On the 21st of April, ‘z0mbix’ commented:

Will not authorise with flickr on t-mobile/G1. Can’t get any reply from the developers em[ail]…

Er.

I’d gone off it right away.

The final comment on the app’s frontpage was a day before z0mbix’s one from Benjamin:

Exactly what I was looking for works perfectly

Hmmm.

Z0mbix’s comment put me right off. But I reasoned there must be a reason, maybe he/she didn’t know what they were doing? Afterall if Benjamin and Matthew each had a good experience, I should be ok?

Right?

As I walked out of the Westfield Mall in downtown San Francisco I spotted an advert I wanted to write about. I decided to download Flickr Upload there and then, configure it and get moving.

I paid the money, the app downloaded and within seconds I’d got to the main prompt, asking me to authorise my Flickr account to work with it. Fair enough.

I typed in my Yahoo account username and password and hit ‘login’.

Nothing happened.

Nothing.

The screen went blank.

Er.

‘I’ve just paid a dollar for this,’ I thought, rather disappointed. I was experiencing the pain of fellow user, z0mbix.

I tried again. Maybe I typed my details wrong?

Again it failed. The app just sat on a blank screen like this:

Rubbish!

I ended up sending the photo to my email account and walked home, rather annoyed with myself.

I was annoyed because I thought I’d obviously got my Yahoo password wrong.

What self respecting developer would allow an application to go live — a chargeable application at that — which doesn’t actually work?

Then I reasoned that it must be a Yahoo screw-up and spent a good few blocks cursing them in my mind.

I got back to my desktop and immediately changed my Yahoo password to check I had it correct.

Again I tried authorising the app.

Nothing. Nada.

I’ve bought a dud.

I don’t know who is responsible. It COULD be Yahoo, entirely. But one assumes that the two other recent commenters on Android Marketplace aren’t lying and they got it to work.

I’ve tried a few times over the past few days to activate it to no avail.

So I looked up the developer online.

They’re called Macrospecs and they’re a privately-owned startup in the bay area.

Ah hah! They’ll have a GetSatisfaction page, right? Or a forum or something?

No.

Nothing!

It’s a one-page website and — ultra annoyingly — the ‘contact’ page goes straight through to their email address.

Confusingly there is absolutely no reference to the Flickr Upload application on their site.

I then had a look back on the Android Marketplace and saw that the ‘developer site’ is listed as FaceofMobile.com/Flickr. Ah hah!

No, hold your excitement.

This is the entire site:

Yup… it’s one page. It consists of three screenshots and a macrospecs logo, with no link. No contact details. No support option. Nothing.

In fairness to the developer, one wouldn’t expect that many support enquiries from an application that simply sends a photo to a Flickr account. It’s not rocket science and there’s hardly any failure points.

Except the authorisation process.

And, of course, macrospecs don’t control that, Yahoo do.

Tough luck for me and z0mbix, right? If it ain’t working, you can try contacting macrospecs but it’s rather clear they don’t want to know — and are not expecting to support any enquiries.

I hunted around and I found a support forum for macrospecs’ Face of Mobile application, a $1.99 Windows Mobile Facebook app.

I suppose I could try posting there.

But I’m not feeling very welcome — or smart for buying the app. Indeed I’ve paid a dollar for the privilege.

It’s perfectly fine for it to happen to me, I have a good understanding of the trials and tribulations of mobile development — but if this is the experience of your average consumer who’s just picked up a G1 or G2 and is expecting 100% friction-free total quality-assured service from the Android Marketplace, they’re not going to be at all impressed.

Like the ringtone marketplace a few years ago — you’ll pay once and if the experience sucks, you definitely won’t ever pay again.

What’s the right response?

Is this a FAIL on the part of the team at macrospecs? Is it a Yahoo FAIL?

Or is it an Android FAIL?

Would this have happened on an iPhone?

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Originally published on Mobile Developer TV and automatically republished here on Mobile Industry Review. View the original post.

Verizon Palo Alto Store: ‘Yeah you don’t want the Blackberry Storm, it’s buggy’

Thursday, April 16th, 2009

If you were reading my Twitter feed earlier this afternoon, you’d have caught my update from outside the Verizon Wireless Store in Palo Alto.

Here’s a pic:

I was Palo Alto for a few meetings, one with a mobile titan (ID not public alas). The chap was running 30 minutes late (”Don’t worry, I’ll hit up* the Apple store”, I told him). I’d arrived in by the rather efficient ‘CalTrain’ early anyway so I strolled up University Avenue toward the Apple store.

I was having a look in the shop windows during the stroll and realised I was passing the Verizon Wireless store.

“Screw it,” I thought, “I’ve got some time, let’s go and have a look at Mr CDMA’s offerings.”

I arrived into the store and was immediately greeted by a lady with a clipboard. This is the way things work in America. At least, it’s been my experience with Sprint as well as Verizon.

(Conversations paraphrased from memory)

“How may I help you today?” the nice spritely shiny lady asked, clipboard and pen poised.

“Er I’m British,” I said. Best to get that off my chest.

She did a slow knowing nod.

British = Useless to Verizon. They either want to spend a good 20 minutes selling you a two-year credit agreement (and a handset) or get you out of the shop as quickly as possible with a prepay deal.

But if you’re foreign it’s a no-go. They don’t want your business. You need a US social security number to get started with them. This is fair enough — there are 303 million folk in the country, enough to be getting on with.

Even if you offer to prepay a 2-year contract in advance (e.g. $200 for a Storm on $80 a month is $2120. Offer them $3,000 up front and they’ll decline. Their system, I’m told, doesn’t ‘work that way’).

Anyway. I explained I was British and the lady put down her pen and let me pass.

Normally she’d have been ticking various boxes relating to what I was looking for. Then she’ll hand the resulting form to a sales chappy who, suitably briefed, will help me out.

I took a stroll about the place. I admired a few handsets. I glanced once or twice at the Storm, their handset du jour. Well, actually, their handset du year.

I had a look at the LG Versa.

“Can I help you, sir?”

I turned and found a helpful looking sales chap on my elbow.

“Er,” I said with continued embarrassment, “I’m sorry, I’m British, so… er…”

“Oh,” the chap said, eyes widening.

“Yeah,” I said, nodding, “It’s prepay or nothing, I know.”

I hung my head slightly as the chap nodded with me in sympathy.

With a tough of benevolence, he said I should ask him if I needed any help.

I thanked him.

“Alas, I’m a pariah,” I mumbled to myself, gazing over at the Samsung Omnia on the shelf. Windows Mobile, I know, but it thought it’d be worth a look. I went back to the Storm.

$199 on a 2-year contract.

I started selling it to myself.

“You have a duty to, you know, play about with these things,” I reasoned, calculating whether I really wanted to spunk something like $2,000 on ‘playing about’.

I only found out later that you could get a Blackberry Storm for $449 up-front on a month-to-month agreement. That, provided Verizon would have done a deal with an alien like me, would have bee interesting. I’d still have had quite a problem swallowing $449 unless I was aiming to use it as a primary device.

My key issue is that I’ve never actually used a Verizon handset for more than a day or so — and they’ve been rubbish prepay handsets. I’ve never really tried out the Verizon data network, for example. So I was warm.

But luckily for my bank balance, nobody tried to sell me a month-to-month Storm.

In fact, they’re not selling the Storm in Palo Alto. Although it’s on display, it’s not for sale. The sales team will do their best to avoid selling you one.

Is that a sweeping statement? Yes. Of course Verizon are selling Storms — by the bucketload by all accounts. Just not to me. And definitely not to the customer who came in after me.

I was pondering the possibility of a Windows Mobile handset when I heard a chap come into the shop. I glanced round as he approached me and the salesman who’d (sensibly?) given up on me.

“Hi,” he said, “I’m after a G-3 phone, the Blackberry Storm?”

“Right,” said the salesperson, “Well…”

“This is it here, is it?” the buyer said. He’d walked straight to it and was ready for the sale. He’d clearly seen it on television or been recommended it. The fact he got the ‘G-3′ (”3G”) bit wrong indicated an element of normob (”normal mobile user”) in his makeup. He knew what he wanted. He knew 3G, however you said it, was the way ahead. He was fondling the device and wanted to buy one.

“Er, you don’t want the Blackberry Storm,” said the salesman to the surprise of the buyer, “It’s buggy,” he continued.

“Buggy? Ah yeah..” said the buyer. He’d heard of that too and asked, “When will they bring out a software upgrade?”.

“Errrrr,” said the salesman, “Is it a touchscreen phone you’re looking for?” he said, beckoning the buyer to the other side of the store.

I missed a bit of their conversation — but I could make out the fact the salesman was trying to sell him some type of LG touchscreen.

The buyer did some quick evaluation before walking back to the Storm.

“Nah, tell me about the Storm?”

“It’s buggy, you don’t want that,” the salesman said.

“Right, but it works?” said the buyer. He clearly *just* wanted one. He was giving all the I-don’t-mind hints.

At that point I left the store.

I couldn’t handle it.

I was having a lot of trouble keeping my mouth shut and not slapping the salesman with a handy wet fish a few times.

As I left, the buyer was fondling the Storm clearly in I WILL BUY THIS PHONE mode. I think the salesman had relented at this point as I just caught, “Well, the touchscreen clicks when you press on it, the iPhone doesn’t have that,” as I walked out the door.

Well I never.

Palo Alto, spiritual home to Silicon Valley (and actual home to, amongst others, HP’s worldwide headquarters). By all means discourage the good normob people of Shitsville, Middle America, to avoid getting the Storm (they’ll only return it when they can’t figure out the keyboard). But in Palo Alto? When the chap strides in demanding a Storm? Give him one. Be pleased he’s aiming to swap from T-Mobile (he was) to Verizon instead of T-Mobile or, worse… the iPhone collective that is AT&T.

An interesting experience.

In the interests of fairness I am going to see if I can swim the myriad Verizon Wireless PR channels and get a hold of a Blackberry Storm to use for a month or so. I’ll keep you updated.

Meanwhile I encourage you to pop into your nearest Verizon store and ask for a Storm and report back your experiences. My experience today must surely have been an exception.

* “Hit up” — a fancy wanna-be-cool American way of saying “visit/talk to/connect with”.

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

Got 60 friends? Spell out a message with Google Latitude

Wednesday, April 15th, 2009

I came across this rather nifty proof-of-concept video from the Google Latitude team.

Latitude, if you’re not familiar with it, is an add-on to Google Maps that (amongst other features) overlays an avatar of your friends on Google Maps. So if you’re out-and-about you can see their location. Or if you’re on your desktop you can see a large Google Map of your friends.

Typically innovative, Google decided to take things to the next level. Wouldn’t it be neat that, if you had sufficient friends each with a T-Mobile G1 (for example), you could position them on the map to spell out a message.

Granted, you’d need to have quite a bit of spare time. But it’s doable, right?

Right.

The Google Latitude team stuck their money where their mouth is and had a bit of fun, thus:

That there is a screenshot of a Google Maps screen spelling out ‘Hi Mom’ across central San Francisco. Each little square you see is an avatar representing a physical Google team member with a phone standing in the corresponding physical location in San Francisco.

The enterprising chaps also made a video documenting the process of setting this up:

There is, I suspect, limited value in spelling out messages using your friends on Google Maps / Latitude. But it’s a super proof-of-concept for the technology.

And a reminder to get on Latitude.

Latitude, of course, isn’t yet available for the iPhone so that’s most of San Francisco ruled out. But for everyone back in Europe sporting your common-or-garden N-Series Nokia device, perhaps it’s time you and your friends spent this Saturday spelling out ‘Hello Your Majesty’ across a map of London.

(You’ll need about 10-12 friends per character.)

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

Me: ‘What about the 400m Ovi compatible handsets by Dec 2010?’ iPhone Dev Rockstar: ‘Uhhh?’

Friday, April 10th, 2009

I’ve just come back from a brilliant event produced by AdMob. They’ve recently launched a new offering for developers — The AdMob Download Exchange. The concept being that you can trade traffic on your iPhone App with other developers — like a Link Exchange — to promote your applications. Here’s a quick graphic to illustrate:

Of course AdMob are also hugely active in the application monetisation space with well over 1,000 iPhone applications carrying AdMob inventory. What’s good to know is that in many cases, AdMob is writing cheques (or ‘checks’) in excess of $10k+ to a lot of developers. (Indeed, some of the more popular apps are knocking back hundreds of thousands in AdMob revenue.)

So this evening’s event was both an introduction to AdMob’s iPhone related services, a panel discussion on the hot topic du jour (iPhone App Discoverability) as well as the opportunity for developers to network with each other.

The panel featured the following luminaries:

Mike Kerns, CEO, Citizen Sports (Sportacular)
Jonathan Zweig, CEO, Jirbo / Epic Tilt (ESPN Cameraman, many others)
Ben Lewis, Founder, TapJoy
Alan Wells, Zynga

Here’s a pic:

09042009274

The always reliable and informed Richard Wong (far right in the blue shirt), General Partner of Accel Partners was moderator. If, by the way, you’ve come up with a genius mobile service, you should be talking with Richard. Right now. They’re hunting.

My evening began on the boulevards of San Mateo — a rather picturesque series of boutique shops and pizza restaurants (I think I walked by about 10 pizza outlets on the walk from the station). I used the always reliable Google Maps on my N95 8GB to navigate the 10 minute walk from station to venue. (In a show of solidarity I thought I should bring my UK iPhone to the event — but in an uncharacteristic effort to avoid being nailed for £7/meg in data from o2 UK, I’ve had it set to Airplane mode, so I’ve been using my TMO USA sim in my N95.)

I arrived about 15 minutes early so the Benjamin Franklin Hotel wasn’t quite ready. I spotted a chap standing outside with his iPhone and I theorised he might well be one of the 150 developers attending the event. I struck up a conversation. Turns out that the chap — Steffen Frost has been working with iPhone app development since May 2007. He came up with the concept 1st of May 2007 and had $100k+ seed funding within two weeks. Nice. His product? Carticipate. They’ve basically fixed car-trip-sharing by iPhone.

Here’s a pic I snapped of Steffen:
09042009265

“Show me!” I said as he described the concept. Within seconds he was showing the functions. You can browse the trips already being made in your area and ask to ride-share. Or if you’re heading somewhere yourself, you can advertise your trip and see if anyone else wants to join you. Smart. They’ve had some substantial interest from a lot of big companies wanting to sanitise their employee commuting traffic (amongst other applications).

“What’s your next platform?” I asked Steffen, “After iPhone?”

“Android,” he replied. “How about Nokia?” I asked.

“Yeah, well…”

Suffice to say he was severely unimpressed by the current Nokia offering.

That wasn’t a unique viewpoint. I’ll come to that later.

The venue opened a few minutes later so Steffen and I popped in. Jeff from 148apps, (the iPhone review site) had written his Twitter ID on his label — so I promptly copied and began marching around the room thrusting my hand out and asking questions left, right and centre.

Goodness me it’s iPhone, iPhone, iPhone. Obviously this was an iPhone developer meetup — but I was fascinated to see how insular, how wholly-iPhone the development community is here in Silicon Valley.

“What’s your next platform?” I asked another developer.

“Er… probably Android,” he replied, after a bit of thought.

“Right… and, after that?” I prompted.

“Well,…” he replied, the conversation trailing off to the point that we both stood there in silence for a few seconds.

I remembered myself and spluttered out “Blackberry?”

“Well…” he replied again. A nice way of saying no.

Ok.

“What about Ovi?” I asked. Hopeful. I was expecting either a venomous “GET OUT” or a knowing nod.

“Ovi? What’s that?” he looked at me confused.

“Er, the Nokia offering — their app store?”

He and his two colleagues who’d now joined us looked horrified. As though I’d taken their iPhone and nailed it to the wall.

“Nohhhkeeaaaa?” They asked. I’m sure their minds were drifting to the $29.99 bollocks-handsets they see on display in the mobile operator stores. The rubbish ones — the glorified mobile telephones complete with alarm clocks. (Think the Nokia 2100 series).

“Er LIKE NO,” said the chap’s colleague, as the other two nodded vigorously.

Interesting!

I thought I’d try out a killer stat on them.

“So 17m iPhones on the planet — Nokia reckons they’ll have the Ovi Store on 400m handsets by the end of 2010.” (I was paraphrasing — this is more or less accurate.)

Blank looks.

Nobody cares.

It’s a fascinating experience walking amongst these developers. They’re the cream of the cream. They’re the Stanford drop-outs (or not – “I did my first and second degrees at Stanford” said one chap”). They’re conditioned by the Silicon Valley mentality to think big, BIG BIG. This is where the innovation is. It’s easy to see why the Valley is the centre of everything.

At least it’s the centre of iPhone development.

There’s only so much you can do when you’re sat in a dark office in London waiting for the ‘your app has been accepted’ email from Apple. Compare that to one panelist’s throwaway comment, “We’re really tight with the Apple guys.”

And tight is good. Tight is the way ahead. Almost every chap I met has a friend-of-a-friend who works at Apple. Or knows a ‘guy’ at Google. Or whose dorm mate knocked out a $10k/day Chess app for the iPhone.

As I walked around the venue, I bumped into Omar, AdMob’s founder. I’m still ridiculously embarrassed — I haven’t got over sitting next to Omar in a dinner in San Francisco last September and asking him ‘what he did at AdMob’ only to find out he was the founder. OH THAT OMAR! ;-)

I found Omar in good spirits. He was on his way up to commence proceedings. It says a lot when the CEO and founder of AdMob took the time to pop along and introduce the event. He outlined his company’s commitment to mobile developers and platforms such as the iPhone before swiftly handing over to colleague Mike for a quick AdMob FAQ, namely:

Q: Can I monetise my app with AdMob?
A: Yes. Lots of people are already (1,000+ apps using AdMob).

Q: How much money can I make?
A: It’s very dependent on the application and it’s use case, but, for the sake of argument, assume $0.15 net revenue per customer.

The audience sat in silence, gobbling up the information as Mike delivered it. It was very smart to give some basic revenue examples. Some apps are clearly making a heck of a lot more than $0.15 per customer, but if you’re looking for a ready reckoner of what you might be able to achieve, having this information is really valuable.

Next? The panel. It would be fair to represent the panel as iPhone Developer Rockstars. They’re operating in the mythical space of more or less continual Top-50 App Store billing. As I sat taking in the panel debate I was mentally calculating just how many application downloads the four guys accounted for. If you’re looking for confirmation of rockstar status, witness this panelist quote:

“We worked out the other day that one of our applications has been played by our users for 2,000 man years so far,”

Shit.

Moderator Richard Wong did a super job of asking a series of pertinent questions to the panel around the issue of application discovery. Once you’ve got your app accepted, do you blow a load of money (on, for example, AdMob) to get your app discovered on the launch day? Or do you play a longer game? Can you really monetise with ads? (Yes).

One point I really liked was, I think, made by Ben Lewis of TapJoy. He explained that customers had emailed in saying they were finding it difficult getting above level 30 in one of their games. So they responded by making levels 30-40 easier. In doing so, they found that their ad-impressions flew off the charts. If you’re displaying ads at the end of levels, it makes sense to ensure that the majority of users can progress to an array of levels.

Panelist Ben caused me to rethink my stance on Apple’s micropayments. if you recall, Apple’s next OS version, 3.0, introduces the capacity to extract micropayments from consumers using your applications. Ben commented that whilst a 30% revenue share for the hosting of the App Store, credit card processing and so on was fair enough, taking the exact same share for micropayments ‘just wasn’t cricket’, as we say in Britain. The point being that Apple aren’t doing any more work, other than the transaction processing.

Now to the good stuff.

For months — possibly even years — I’ve been banging on about the iPhone platform finally unlocking the opportunity for developers. Not everyone has been agreeing with me. Indeed quite a few purists in Europe have continued to assert the apparent superiority of the Symbian/Nokia platform for development. And whilst there’s certainly an argument to be had there, it’s — fundamentally — all about money. And there’s a reason Silicon Valley is going nuts for mobile. (Where ‘mobile’ equals ‘iPhone’). It’s the 800 million iPhone downloads, 70% of which are revenue generating. It’s the fact that you can, theoretically, become a millionaire overnight by developing a successful iPhone application, even though there are only 17m iPhones in existence.

So having been a diehard make-it-easy-for-developers chap, it was rather exciting to be surrounded by a few hundred of the Valley’s iPhone geniuses.

Panel questions arrived. I’d already been mentally willing Richard to pick me when he eventually opened the panel up to audience questions.

“Right, any quest..” he began. I shot up my hand.

“Ewan!” he said.

“Hi, I’d like to ask you about…”

I was getting stuck in.

“Wait a moment Ewan, introduce yourself for the audience,” prompted Richard.

Ah. Yes.

I couldn’t wait to ask my question.

“Given that Nokia expects to have their Ovi store on 400m handsets by the end of 2010, are you looking to develop for that platform?”

The moment I mentioned ‘Nokia’ I could feel the audience bristle.

One of the chaps on the panel looked at me — that ‘what the fluck’ look.

“Er, no,” he said.

He passed the microphone.

“No,” said the next chap.

“Er, we’re thinking about it,” said another.

“Errrr NO,” said the next.

Geez.

I felt like a pariah as the panel began to dissect their reasoning. The path to cash is unclear. It’s a massively fragmented handset population. It’s not centrally controlled and beautiful like the App Store. The Ovi Store doesn’t appear to be that ‘easy’ to work with. The capabilities of the development platform are unknown (at least within the Valley)… and so on.

Judging by the response of the audience and the other developers I spoke to after the panel, the ambivalence to Nokia’s Ovi offering — and the offerings of the other manufacturers — is echoed across the Valley.

Blackberry was mentioned once or twice. Surprising, given the amount of Blackberries in use across the States. But when you consider that a whopping amount of devices are corporate devices that are locked to prevent downloads — and that Blackberry App World isn’t pre-installed as yet — you can see why it’s getting little attention from this community.

Another surprise was the lack of Windows Marketplace discussion. Yes this was an iPhone developer meetup but you’d expect — or at least I expected — most developers to be reasonably platform agnostic or at least looking at other possibilities. Out of the 150 developers there, a show of hands revealed only one chap who had worked on the Windows platform.

This will change. Effort is driven by monetisation. If Ovi, Blackberry and Windows Mobile deliver on their promise, I’m sure the majority will give them the time of day. But right now it’s iPhone, iPhone, iPhone and I don’t blame them.

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

BlykWatch: Swap to £15 credit winds up some users

Tuesday, January 20th, 2009

Those of you who are regular readers of the site will know that I covered a series on the site known as BlykWatch, which was where I posted regularly about UK ad funded MVNO Blyk. In September Ewan and I took the decision to retire the series as we felt nothing much was happening with the company. There was nothing to ‘watch’.

Blyk frustrated me; in return for receiving adverts matched to my preferences, and and every other user received 217 texts and 43 minutes per month. No data. No data AT ALL. The regular readers of Blykwatch will know I complained a lot about the lack of some kind of inclusive data along with competitive data rates ‘out of bundle’.

Well, to my delight this evening I received a SMS from Blyk;

You asked, Blyk listened. Blyk will be changing to a free monthly refill of £15 for you to use however you like.

*Fantastic* a company that listened to what the users want! Of course, having ‘a balance’ means you can use it on voice, sms, mms and data. The quid pro quo is immediately a lot more credible in my eyes.

However it comes at a price. At the same time prices on Blyk will now increase with call charges rising to 24p a minute from 15p. That’s STEEP. However text messages fall from 10p to 8p.

Now while this is fantastic for me — I can use my balance just on calls, or data — since I use Blyk as my secondary sim, for those using Blyk as a primary operator of choice, they’re now getting a bit of a raw deal.

The old system gave every user £28.15 credit (which made up the 217 texts/43 minutes). So if you’re used to using 217 texts and 43 minutes each month, that will NOW cost you £27.68.

But now, you’re only getting £15 ‘credit’ as thanks for receiving ads. If you wanted to maintain that same level of minutes/texts, you’d need to spunk out £12.68 extra per month.

That is a 46% percent decrease in credit and in return you get flexibility. I think the 46% is rather expensive for the value that flexibility brings. I understand that for a flexible plan you would expect to lose some credit ie 10 – 20% but certainly NOT 46%.

To me this suggests Blyk simply do not understand their user base. If you use the credit all on minutes you are better off than before the changes, however if you are a SMS user you lose out big style. Blyk is a MVNO only available for those who are aged between 16 and 24, users in this bracket (which I am part of) Text, MSN and Facebook each other. They are prolific texters, not callers.

As soon as I got the message concerning these changes I did a search on twitter to see if anyone had said anything (Ewan if you are reading this twitter IS useful).

Here’s what I sent out to my followers:

“You asked, Blyk listened”: 43 min 217 txt -> £15 +data,mms possibility.43min 217 txt=27.68.Cost of flex: 46% for mms, data. More flexible?

I received many responses — I don’t want to list them all so here’s a good summary one:

Am annoyed Blyk has decided to give £15 credit per month instead of free calls and minutes. It’s basically a guise for giving less.

I also jumped onto the forums, and I realised that Blyk had not sent this message in one go but had done a phased roll out, as a result the forums were very active on this topic. The main bulk were contained in two topics one was ‘bring back the old Blyk’ with 150 replies and a petition as well with 104 posts.

Not only that there are also two online petitions on sites on the internet:
http://www.petitiononline.com/mod_perl/signed.cgi?217_43
http://www.gopetition.com/petitions/no-blyk-bo.html

The first has 92 names, the second has 99 names.

Checking the posts on the forum the first post on the change was on the 15th January at 4pm, so in less than 5 days this has been the response. I have been a user of Blyk for more than a year and a half and have never seen so much response on the forums. I think it clearly shows the opinion of the Blyk members.

I dropped an email to both Jonathan MacDonald and Alistair Crane (both part of the team who set up Blyk) to hear get their views on the changes.

“Businesses change their offerings. All of them. Blyk know more about what people want than all other mobile networks, in my opinion. I hope that that opinions about an offering change don’t cloud, remove or replace the fact that, for the first time ever, a media channel was built upon conversation rather than broadcast. We can and should have an opinion and it is more common for negativity to out-shine the positive. It is the way of the world sadly.”  Jonathan MacDonald

Fair point, but how much conversation was going on when they changed the game plan?

Let’s hear from Alistair:

“In January Blyk launched a comprehensive content portal and will be marketing the service heavily to members based on their profile information. By giving users monetary value to spend on whatever they want Blyk will drive content consumption, offer members an additional free service and most importantly, create increased inventory and another avenue for advertisers to access the profiled member base through traditional WAP formats (banners, text links etc.) as well as more creative pre-rolls, interstitials and ad funded content experiences (games, wall papers, ringtones).

Members will place a MASSIVE amount of value around flexibility and will love the fact that they can now access facebook, maps, email etc. using their free allowance. 

User created MMS will still probably stay low but is a good option to add to the mix.” Alistair Crane

I also got some words from fellow Blyk User and MIR Contributor Samanatha

“When I first heard about this, I’ll admit I was excited and happy. And then the reality of Blyk’s inability to comprehend the needs and desires of their customers finally sank in again. I don’t like moaning, and in fact I’m pleased they’ve finally realised that listening to their members is the right way to go about their business; but when there’s such a loss being made by each individual member, questions have to be raised.”
 

Blyk my final words to you are these, your idea is fantastic and it will work well however you tell me you listen BUT do you really?

Do you *really* understand your member base?

- – - – -

A word from the Editor: Hi there, Ewan here. When you go live and tell your customers that it’s all about the conversation, that you’re listening, that you care, it’s good news. If you mean it. But then I suspect it’s a lot larger to wield the happy stick when you’re running a mobile operator. But… if you’ve asked your users for feedback — and they give you feedback, it gets rather challenging when, for whatever logistical reasons, you can’t necessarily deliver.

Over the months we’ve delivered some rather inspiring commentary on Blyk — chiefly from Ricky, the author of today’s post, and more recently from Samantha. Both are exactly in Blyk’s target range. Both are considered, smart, intelligent individuals, misled by the Blyk concept.

We stopped the BlykWatch coverage a while ago because it began to turn into a broken record. Despite the readers from all across the world — I reckon that a good 20-30,000 tuned in regularly for BlykWatch — when we were continually publishing news about forum posts not being replied to and lax or bored customer service, I thought that was it. Time’s up. It’s an operator. Their job is to deliver as many eyeball conversions as possible for their advertisers. It is not to ‘listen’ to their users and it is most certainly not to react to what users want unless there’s a direct profit. There is nothing whatsoever wrong with this as a business practice. The disconnect is the users — such as Ricky and Samantha and a lot more besides — getting far too passionate about the service. At one point I think I said to Ricky to go and get a T-Mobile account and stop worrying about Blyk. That’s difficult when you feel passionately engaged by the company and when the company simply does not reflect that back. I’m sure Jonathan MacDonald — in his Every Single One Of Us guise — will have something to say about that. It ain’t good. But it makes cash. The Blyk customer is the advertiser. The user is the gateway to cash for Blyk.

Now, here’s is a viewpoint that I doubt will be received well by Ricky, Samantha and the array of Blyk fans they’ve spoken to about the news: It’s free so you have no rights and your opinion doesn’t count. Despite what the marketing tells you.

The only opinion Blyk want to know is whether you liked the Coca Cola or the Pepsi MMS ad better. If it’s a service level you want — you’re much better off demanding service from a traditional offer and wielding your own cash in return, rather than your data/opinions.

Swapping around the credit structure perhaps indicates at a challenge with the Blyk model. According to a BBC stat, there are about 7 million 16-24 year olds in the UK.

200,000 of which have got a Blyk sim card. Or, let’s be generous — let’s call it 300,000. I don’t know the current stats. No one from Blyk has contacted me with an update for years. So let’s work on the basis of 300k ‘penetration’.

Let’s now get real.

Ricky — one of the world’s most passionate Blyk users doesn’t actually use them as his primary account. He uses T-Mobile. So let’s strip a load out.

Let’s assume 300k sim cards activated. Let’s assume 20% converted to become regular Blyk users? I dunno if this is accurate. Let’s keep with it.

20% is 60,000 regular Blyk users.

How many of them are PRIMARY Blyk users — i.e it’s their ONLY mobile operator? That’s a difficult stat. Let’s say…. another 20%? Let’s be kind?

So 12,000 regular, primary users.

Assume 1% of them can be arsed to care about their ‘billing structure’.

Text them and tell them the credit structure is changing and about 100 of them hit the forums complaining. That sounds about right. Now, once again, these stats could be hugely incorrect and I’m happy for us to be corrected by Blyk.

But if they’re anywhere accurate, they’d explain why the company isn’t necessarily screaming about it’s successes and why it may well become necessary for them to shift around the credit structure to reduce their costs by 40-odd percent.

The value with Blyk is surely in the concept. The concept that — all things being equal — the brands are LOVING the ROI. They’re actually getting returns on their investment. Measurable and high percentages. Just, not with millions of teenagers. So I think the concept of Blyk is a success. Whether the MVNO will prove to be so? Well I don’t know. Let’s keep watching and wish them all godspeed.

(And swap to T-Mobile, Samantha.)

G1 Android emulator online

Monday, October 6th, 2008

If you haven’t seen this weeks Mobile Industry Review Show, then go and check it out now!

If you have seen it then you can now play with Android yourself here.

As you can imagine all the functions are not available, however for those of you who have only read about the device this is your opportunity to get some on-line hands on experience.

I am sure the podcast team will be commenting how true the emulator is to the real device!

So enjoy and post your thoughts below!

CellSpin Launches Mobile Blogging via Twitter

Wednesday, June 11th, 2008

Just in…

CellSpin Launches the First Mobile Blogging Service for Twitter and Pownce to Support Audio, Video, Picture and Text Posts

CellSpin enables users to post audio, video, pictures and text ‘tweets’ from 300+ phones worldwide

SAN JOSE, Calif., June 11 /PRNewswire/ — CellSpin (http://www.cellspin.net/) today announced its support for sending ‘tweets’ in all four media types (audio, video, pictures and text) to the popular micro-blogging sites Twitter and Pownce.

Users can post multimedia tweets using the CellSpin mobile application, now available on 300+ mobile phones worldwide, or by using the CellSpin website.

CellSpin lets users move beyond Twitter’s 140-character limit and take their expression to a new level. Pownce users can share whole range of multimedia experiences with their friends on-the-go using CellSpin.

According to Bobby Gurvinder Singh, CEO and co-founder of CellSpin, “We’re really excited that you can now tweet in your own voice and not be limited to text only. You can also share picture tweets and video tweets of your life as you live it, from anywhere in the world on both Pownce and Twitter. This is the next obvious step in the micro-blogging revolution.”

According to Ian Fung, co-founder of CellSpin, “CellSpin makes posting to Twitter and Pownce very easy, and makes it more convenient for users to post multimedia in real-time. This will definitely broaden the base for micro-blogging beyond those who use it only to describe what they had for lunch.”

Good stuff!


Reactive Trades is a service from my friend, Richard Beaney
Hello to Julien Fourgeaud

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