Archive for the ‘LG’ Category

Mark Curtis of Flirtomatic: Don’t forget the mobile web

Friday, May 22nd, 2009

I popped by the Flirtomatic London offices today to meet with founder Mark Curtis and the team. I’ve long been a follower (and fan) of Flirtomatic (check out the MIR archive coverage) and particularly fascinated with how they’ve managed to build such a massive base of users via the mobile web.

Flirtomatic is, as you might have guessed, all about flirting — not necessarily dating in the traditional sense. Mark and his team are uber-smart. They’ve got the sign-up time down to approximately 45 seconds via mobile. So if you click on an advert or if you visit via an operator portal link, you’ll be able to become a member extremely quickly. This fastidious and razor-sharp focus on the sign-up process has helped them garner a massive, massive user-base.

Mark was telling me that when they started, they used to convert just over a third of sign-ups into active users (and by active, they mean ’sends a flirt message’, not just logging in). They’ve now got that ratio up to 70% - a simply phenomenal figure.

I spent a few hours with Mark discussing his take on mobile development. The resulting interview is fantastic food for thought. Firtomatic have built a solid foundation of decent, healthy and increasing revenue through mobile web. Why? Well, he explains in some detail on camera and makes some super observations.

If you’re after some highlights, try these snippets for size:

* They users bought 14,000 virtual engagement rings in 72 hours to celebrate the leap year back in 2008.
* Don’t write off credit cards as a method of payment. 10% of Flirtomatic’s revenue is derived from credit cards — details of which are input via the mobile browser!
* Vodafone UK’s ‘free data’ day on May 1st for PAYG users boosted sign-ups 13 times.
* iPhone users are by far the longest to validate (i.e. confirm) their accounts — in some cases it takes four days for a user to login to their email to validate their account.
* The N95 remains one of their most popular handsets by traffic.
* On average within 2 hours of signing up, males get roughly 4 flirtomatic messages from other users. Females get about 20!
* They money is in visibility (i.e. users paying to improve their rankings/ratings). That point is probably one of the most incisive takeaways.
* It’s not necessarily about apps. I think a lot of developers will be very interested to understand why Mark and his team simply haven’t bothered with mobile applications as yet.

We also did a walk-about of Flirtomatic’s Towers, indeed they’re now a proper tower since new additions have led them to expand on to a second floor. Mark did a quick introduction to the staff before we sat down and got talking.

Mark’s video(s) should be up shortly. If you’d like a reminder, we’ve got a nifty function that will update you by email every time we post. Subscribe here.

(That screencap above of Mark is from the video import.)

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Originally published on Mobile Developer TV and automatically republished here on Mobile Industry Review. View the original post.

T-Mobile UK’s Hey-Jude video sing-a-long in Trafalgar Square

Monday, May 18th, 2009

Would you like to see thousands of people singing ‘Hey Jude’ together in London’s Trafalgar Square?

Yes? Good. Because that’s what T-Mobile UK have cooked up for your delectation. It’s the next in the series after the rather amazing T-Mobile ‘Dance’ at London’s Liverpool Street Station that saw hundreds of apparent commuters all of a sudden break into a series of co-ordinated dance moves. Brilliant advertisement, compelling viewing. If you haven’t seen it, take a few minutes and check it out here:

And here’s the Hey Jude one in Trafalgar Square:

The good looking girl who appears now and again, singing in tune, is popstar Pink.

I think.

I’ve been wondering all about this particular video after I kept seeing it playing on all the electronic screens around the London Underground/Tube. Know I know.

I’m pretty impressed at T-Mobile UK’s advertising geniuses. The first video, The Dance, definitely underpins the company’s ‘Life’s For Sharing’ message — and, whilst the ‘Hey June’ one does too (load of folk, all singing-along mostly out of tune), I think The Dance is going to remain their most compelling ad for some time.

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

Vodafone abolishes European roaming charges for the summer

Thursday, May 14th, 2009

You read that right.

Fluck me sideways.

From June 1, pay as you go and pay monthly consumer customers can talk, text and send picture messages from over 35 countries across Europe this summer for the same price as at home.

From May 15, calls from the UK to friends and family overseas from as little as 5 pence per minute.

Businesses also benefit from cost savings on roaming.

What a challenge to the industry. I’m really pleased to see this rather sweeping, surprising and exciting move from Vodafone:

So much so, I’m going to post the whole release:

Vodafone UK is abolishing roaming charges this summer and bringing in great value prices for international calls, making it easier for customers to phone home while abroad and make calls abroad from the UK. There are cost savings for business customers too.

From 1 June to the end of August, Vodafone Pay as you Go and Pay Monthly customers will be able to call, text and send picture messages to friends and family back home from over 35 countries knowing that it will cost exactly the same as if they were in the UK. For example, a customer on a plan with 600 minutes and unlimited texts who opts in to Vodafone Passport would use these minutes and texts when they are on holiday with no extra charges.

Existing Vodafone Passport customers automatically benefit from the three month promotion. From May 15, customers who don’t currently use Vodafone Passport can sign up for free by texting the word ‘Passport’ to 97888 if they pay monthly or to 2345 if they use Pay as you go , or they can visit vodafone.co.uk/roaming.

In addition, from May 15, Vodafone Pay as you go customers on the Simply tariff, will find that calls they make from the UK to friends and family overseas will be even better value. International calls will cost from as little as 5p per minute to both landlines and mobiles. Customers can opt in to the new Vodafone International call plan by calling 36888 or texting the word ‘international’ to 2345 from their handset, visiting vodafone.co.uk/international or speaking to an adviser in one of Vodafone’s 400 stores.

“These are two great value offers for our customers this summer. With our Vodafone Passport promotion you can sit on the beach with your phone switched on knowing you can take and make a call just as you would if you were in your back garden,” says Ian Shepherd consumer director for Vodafone UK. “Vodafone International is good news for the millions of UK pay as you go customers as they can now make calls to family and friends around the world from just 5p.”

Reducing the cost of roaming for businesses

Vodafone UK business customers on Anytime or Your Plan price plans will also benefit from the same three month Vodafone Passport promotion from June 1. Customers on these plans and already on Vodafone Passport will automatically qualify for the promotion. Non Vodafone Passport customers can opt in by calling their account manager or visiting www.vodafone.co.uk/businessroaming for further information.

And the countries included?

Countries included in the Vodafone Passport summer promotion: Albania, Andorra, Austria, Belgium, Bosnia, Bulgaria, Canary Islands, Channel Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroes, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Madeira, Malta, Monaco, Norway, Poland, Portugal, Republic of Ireland, Romania, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Vatican City, New Zealand, Australia.

More thoughts and analysis later!

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

Verizon Palo Alto Store: ‘Yeah you don’t want the Blackberry Storm, it’s buggy’

Thursday, April 16th, 2009

If you were reading my Twitter feed earlier this afternoon, you’d have caught my update from outside the Verizon Wireless Store in Palo Alto.

Here’s a pic:

I was Palo Alto for a few meetings, one with a mobile titan (ID not public alas). The chap was running 30 minutes late (”Don’t worry, I’ll hit up* the Apple store”, I told him). I’d arrived in by the rather efficient ‘CalTrain’ early anyway so I strolled up University Avenue toward the Apple store.

I was having a look in the shop windows during the stroll and realised I was passing the Verizon Wireless store.

“Screw it,” I thought, “I’ve got some time, let’s go and have a look at Mr CDMA’s offerings.”

I arrived into the store and was immediately greeted by a lady with a clipboard. This is the way things work in America. At least, it’s been my experience with Sprint as well as Verizon.

(Conversations paraphrased from memory)

“How may I help you today?” the nice spritely shiny lady asked, clipboard and pen poised.

“Er I’m British,” I said. Best to get that off my chest.

She did a slow knowing nod.

British = Useless to Verizon. They either want to spend a good 20 minutes selling you a two-year credit agreement (and a handset) or get you out of the shop as quickly as possible with a prepay deal.

But if you’re foreign it’s a no-go. They don’t want your business. You need a US social security number to get started with them. This is fair enough — there are 303 million folk in the country, enough to be getting on with.

Even if you offer to prepay a 2-year contract in advance (e.g. $200 for a Storm on $80 a month is $2120. Offer them $3,000 up front and they’ll decline. Their system, I’m told, doesn’t ‘work that way’).

Anyway. I explained I was British and the lady put down her pen and let me pass.

Normally she’d have been ticking various boxes relating to what I was looking for. Then she’ll hand the resulting form to a sales chappy who, suitably briefed, will help me out.

I took a stroll about the place. I admired a few handsets. I glanced once or twice at the Storm, their handset du jour. Well, actually, their handset du year.

I had a look at the LG Versa.

“Can I help you, sir?”

I turned and found a helpful looking sales chap on my elbow.

“Er,” I said with continued embarrassment, “I’m sorry, I’m British, so… er…”

“Oh,” the chap said, eyes widening.

“Yeah,” I said, nodding, “It’s prepay or nothing, I know.”

I hung my head slightly as the chap nodded with me in sympathy.

With a tough of benevolence, he said I should ask him if I needed any help.

I thanked him.

“Alas, I’m a pariah,” I mumbled to myself, gazing over at the Samsung Omnia on the shelf. Windows Mobile, I know, but it thought it’d be worth a look. I went back to the Storm.

$199 on a 2-year contract.

I started selling it to myself.

“You have a duty to, you know, play about with these things,” I reasoned, calculating whether I really wanted to spunk something like $2,000 on ‘playing about’.

I only found out later that you could get a Blackberry Storm for $449 up-front on a month-to-month agreement. That, provided Verizon would have done a deal with an alien like me, would have bee interesting. I’d still have had quite a problem swallowing $449 unless I was aiming to use it as a primary device.

My key issue is that I’ve never actually used a Verizon handset for more than a day or so — and they’ve been rubbish prepay handsets. I’ve never really tried out the Verizon data network, for example. So I was warm.

But luckily for my bank balance, nobody tried to sell me a month-to-month Storm.

In fact, they’re not selling the Storm in Palo Alto. Although it’s on display, it’s not for sale. The sales team will do their best to avoid selling you one.

Is that a sweeping statement? Yes. Of course Verizon are selling Storms — by the bucketload by all accounts. Just not to me. And definitely not to the customer who came in after me.

I was pondering the possibility of a Windows Mobile handset when I heard a chap come into the shop. I glanced round as he approached me and the salesman who’d (sensibly?) given up on me.

“Hi,” he said, “I’m after a G-3 phone, the Blackberry Storm?”

“Right,” said the salesperson, “Well…”

“This is it here, is it?” the buyer said. He’d walked straight to it and was ready for the sale. He’d clearly seen it on television or been recommended it. The fact he got the ‘G-3′ (”3G”) bit wrong indicated an element of normob (”normal mobile user”) in his makeup. He knew what he wanted. He knew 3G, however you said it, was the way ahead. He was fondling the device and wanted to buy one.

“Er, you don’t want the Blackberry Storm,” said the salesman to the surprise of the buyer, “It’s buggy,” he continued.

“Buggy? Ah yeah..” said the buyer. He’d heard of that too and asked, “When will they bring out a software upgrade?”.

“Errrrr,” said the salesman, “Is it a touchscreen phone you’re looking for?” he said, beckoning the buyer to the other side of the store.

I missed a bit of their conversation — but I could make out the fact the salesman was trying to sell him some type of LG touchscreen.

The buyer did some quick evaluation before walking back to the Storm.

“Nah, tell me about the Storm?”

“It’s buggy, you don’t want that,” the salesman said.

“Right, but it works?” said the buyer. He clearly *just* wanted one. He was giving all the I-don’t-mind hints.

At that point I left the store.

I couldn’t handle it.

I was having a lot of trouble keeping my mouth shut and not slapping the salesman with a handy wet fish a few times.

As I left, the buyer was fondling the Storm clearly in I WILL BUY THIS PHONE mode. I think the salesman had relented at this point as I just caught, “Well, the touchscreen clicks when you press on it, the iPhone doesn’t have that,” as I walked out the door.

Well I never.

Palo Alto, spiritual home to Silicon Valley (and actual home to, amongst others, HP’s worldwide headquarters). By all means discourage the good normob people of Shitsville, Middle America, to avoid getting the Storm (they’ll only return it when they can’t figure out the keyboard). But in Palo Alto? When the chap strides in demanding a Storm? Give him one. Be pleased he’s aiming to swap from T-Mobile (he was) to Verizon instead of T-Mobile or, worse… the iPhone collective that is AT&T.

An interesting experience.

In the interests of fairness I am going to see if I can swim the myriad Verizon Wireless PR channels and get a hold of a Blackberry Storm to use for a month or so. I’ll keep you updated.

Meanwhile I encourage you to pop into your nearest Verizon store and ask for a Storm and report back your experiences. My experience today must surely have been an exception.

* “Hit up” — a fancy wanna-be-cool American way of saying “visit/talk to/connect with”.

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

“Mobile-Crushes” – They end now!

Wednesday, November 26th, 2008

Now I know I’ve said it a couple of times in the past few months, but I’m looking for a new phone. The reason I haven’t yet bought one isn’t because I can’t be bothered to purchase one, or because I can’t afford one; in fact I’m more than happy to now pay a little bit more for a mobile than I previously would. The problem is I haven’t yet found anything… Well until the other day.

My Mum gets Carphone Warehouse letters in the post; and the other day I arrived home from School, seeking out any interesting post for myself, when I came across a little Christmas brochure. I expected to see the usual mix of non-interesting and far-fetched mobiles, which have very limited appeal to someone who is as indecisive as I.

Then I came across the LG Cookie.

I’m not an LG fan by any means, yes their phones are nice, and I have to say although I appreciate the minor attempts at creativity with their naming processes; previous experiences of LG’s have taught me that they’re not my cup of tea. Should I mention I’m not a fan of their interfaces, or just generally how they work and feel?

However, the Cookie did catch my eye! It looks nice, it’ll be a new experience, it’s a touch-screen (another learning curve), and also the ability to use an on screen QWERTY keyboard, and importantly its price.

I don’t know what to do.

Now this could just be a sporadic urge to go and spend money, and get something just because I’ve seen it, and I like the price; but then I think… LG. An interface I know I won’t like, and will struggle to get grips with, and I fear I’ll see all the flaws in my purchase just after I’ve broken that “unbreakable seal” on the box.

It’s hopeless! I do this with every wonderful find I come across, and I deliberate an item and a possible purchase so much that it either becomes outdated and therefore useless, or I decide I don’t like it although secretly still wanting it, or I’ll find something else to admire and want.

I know for one, I can’t be the only person who does this; and I know for one that it’s probably a good safety precaution my mind has implemented to stop such impulse buying – a trait I really try to avoid at all costs.

Now I wonder, why is it I find mobiles such as the Cookie, and previously before it the LG KS360 before that, and there was also a Sony mobile before that too; why is it I loose interest, and forget about it, and then find some other mobile-crush?

Could it just be that no matter how lovely one major aspect or feature of a phone is say, it’s price, a new built in gadget or a sleek, slender design; it really isn’t enough to make a mobile good, or at-least good enough to buy.

What I’m beginning to see is that mobiles tend to be about one major factor, be it its connectivity, a particular design focus, a built in application, the camera, the media, the price, or its “technological achievements”.  I don’t want just one particularly above average feature as reason to invest in a mobile; I want a device that has equally good features which aren’t just surfing above the acceptable quality in phone.

So my next mobile-crush won’t be on a weak whim, a spur-of-the moment encounter, it’ll be something which offers more than one better than alright feature, and something I won’t fall out of love with.

Feel free to e-mail me anything at Samantha@mobileindustryreview.com

The LG Renoir is a work of art

Friday, September 26th, 2008

Last night the MIR Show team was at the LG Renoir Blogger launch. It’s always an interesting exercise to get close to a mobile manufacturer and to see how they handle their blogger relations.

You can tell a lot about a company from how it manages bloggers. Journalists and mainstream media, that’s a piece of cake. Everyone knows how that works. There’s an air of apparent (yet often nonexistent) professionalism when you’re in a room full of mainstream media. They turn up, take the press release, look vaguely in the direction of the person presenting, perhaps take some notes — but, generally, look as though they’re forcing themselves to appear interested whilst the air hostess asks for their polite attention as she points out the emergency exits. Two in front, two over the wing…

It’s all about the people.

LG greeted us with a friendly, welcoming, inclusive air. The chaps from LG gave an overview of the device, then introduced two enthusiastic co-presenters, a chap from Dolby (the LG Renoir is the first international handset with proper Dolby support) and a chap from DivX (the handset plays back DivX footage really, really well).

Then questions.

I waited about 0.5 seconds just in case anyone else had burning issues they needed t air.

Woosh.

I was straight in there with a question about application support. My mind was focused on reader Stefan’s query about getting java support for applications (as well as the many emails I’d had prodding me to ask).

I asked, words to the effect of, “When will you be bringing application developer support to the LG platform?”

Historically, LG has been heavily into Fridges (”Refridgerators”). Or TVs. Consumer electronics. You don’t upgrade the firmware in those. You don’t augment them with little applications to make your Fridge light flash in a really cool way when you open the door. LG makes a consumer electronics device. They engineer it to the best of their ability. Then they shift it out to the marketplace. Binary. One or zero. You either like it — and buy it — or you don’t.

We move on.

That market changed the moment Steve Jobs got on stage and told the planet that they’d had 30 million application downloads over the first weekend of the 3G iPhone launch. Then later, 100m. And goodness knows what the figure is right now.

Even Nokia got in on the act with some utter bollocks about the fact that 100 million applications had been downloaded on to their phones. Sort of. Maybe. You know, with a prevailing wind. Tosh. Whatever the statistic, it’s a downright rubbish, rubbish experience and no brain surgeon from Helsinki will win an argument to the contrary when you stick an iPhone 3G and an N95 and try and get a normob to put Google Apps on to both.

T-Mobile USA was the first operator to break ranks and mention they’ve got an Application Store coming (end of the year, apparently).

Sony Ericsson are dropping hints about developer support.

Back at the LG Secret launch, I asked a question about application developer support and there wasn’t much news on that point.

There was last night, despite the presenters’ shock at my direct question. I think I was meant to ask my first question about the device itself. It was related though. The LG Renoir features widgets on the desktop. Configurable widgets. Clocks, weather, that sort of thing.

I’d like to be able to do develop a Mobile Industry Review widget for the Renoir. Or a widget that shows cinema times for my local cinema. Or … you know, anything that might be useful to me.

The good news from LG is that they’re working on something. There’s a realisation swept across the company, it seems, that open is good. Let the market do the innovation, just provide the platform. I’ve no more details than that — I don’t want to misquote the chaps. Just keep it in mind that LG is heading toward a degree of developer friendliness and we’ll leave it there.

Kudos to the openness and enthusiasm of the LG team and their partners. Refreshing.

Back to the handset. It’s a piece of genius. It’s well constructed and very light. The touch screen is good, despite the attempts of the MIR Show team to try and unlock it with the iPhone right-finger-swoosh. You need to unlearn every iPhone trick you know and learn the Renoir-way. Once you do, it’s pretty good.

8 megapixel camera. Genius. They have gone to town with the camera options. It’ll spot smiles and try and take the pictures when your subjects are *actually* smiling. It’ll spot when your subjects have their eyelids shut — and take the picture when they’re open. It’ll remove blemishes (”Spots”) with its beautification option.

James Whatley looked positively beaming in the photo that Dan took. Although, Whatley looks that good in person, so perhaps that wasn’t an accurate test.

The video options are hugely satisfying. Slow-mo or hyper-fast-mode. The UK & Ireland also get an 8GB memory card in the box with the handset (To help the normob comparison against, let’s say, the N95 8GB for example).

The haptic feedback to the touch screen is pleasant and nicely engineered. Dan was very much taken with it. So was Ben. So was James. We all liked it.

Obviously what we think isn’t that relevant. We’re not the target market.

The Renoir is a high-end top of the range device. But for the fashionistas. For the normobs (”normal mobile users”).

We can’t use the device. Anyone with an ounce of interactivity can’t use LG handsets — because you can’t DO anything with them. They’re sporting a limited toolset. I can’t get my photos off the device on to Flickr via my chosen and preferred route — ShoZu. (An application). Or Opera (An application). Or Screenshot (An application). Or any number of brilliant, brilliant iPhone applications. You can BET YOUR BOOTS that any iPhone application developer would welcome the opportunity to be able to develop for the Renoir… but no. Not supported. Yet.

I can’t use Google Maps. (Or maybe I can… I don’t quite know, I didn’t get a handset to take away with and examine). But it’s a downloadable application. And LG doesn’t do downloads. Unless maybe you’re Google. Anything else though, stuff it. You’re at the mercy of LG’s Far East designers. Who are, obviously, instructed to make handsets that fit the needs of your average 25 year old catwalk-queen-wannabe.

The supplied headset doubles as a camera-trigger. So you can place the handset somewhere in front of you and your mates and press a button on the headset — and woosh — snap a picture. Gifted.

It takes great pictures and movies. It’s a lovely touch screen. The internet looks pretty good on it. The audio is apparently brilliant (but we’ve not been able to experience that as yet) and the video playback is sublime.

Ergo: Excellent. This is a fantastic device for your wife, your sister, your girlfriend-who-isn’t-into-technology-but-likes-a-nice-phone.

It’ll do well, I reckon. Very well.

We’ll have a lot more for you in this week’s MIR Show, published on Monday.

We’re at the new LG handset launch on Thursday night

Wednesday, September 24th, 2008

The KC910 is heading this way very quickly. We’ll be there tomorrow night at the LG blogger launch. In fact we’re doing a lot of the filming for next week’s MIR show there.

If you remember at the last LG launch, I was a bit repetitive with the UK Marketing Director about their total lack of developer support.

I wonder, frankly, if the iPhone, T-Mobile USA Application Store and even Nokia bleeting on about their ‘100m application downloads’, is reversing this position.

The KC910 is the successor to the Viewty. It’s got a 240×400 3″ display, fully touchscreen. ISO1600 8MP camera, image stabiliser, geotagging from it’s integrated GPS. VGA at 30fps video or 120fps at QVGA standards. HSDPA. Wifi. TV-Out. SD card capacity of 8GB max.

Interesting.

The LGs have never really been a go-er for me personally, or for anyone on the Mobile Industry Review team. They simply don’t cut it in terms of add-on facilities.

I *need* to be able to get stuff off my handset quickly. And I mean now. I don’t mean arsing about with Bluetooth. I want my media sent to the web in the background. I want to utilise the collective genius of millions of developers by installing their best works on to my handset.

I have no doubt the LG KC910 will be a piece of brilliance though. More soon.

Verizon and LG launch phone and headset combo

Wednesday, June 18th, 2008

The phone is called the LG Decoy and it is a slider phone that has a built in Bluetooth headset. Pretty nifty.

The press release doesn’t say, but I’m assuming that there will be a holster designed specifically for it too.

Actually this is quite interesting and certainly seems to be an interesting development from Verizon. Will all phones be moving this way? Will a built-in headset soon become as important for normobs as the camera is now?

It does mean that more people can walk around looking important waiting for that urgent call that is so urgent they can’t even spare the time to get the phone out of their pocket or bag (or holster).

Seriously, with more and more pressure being applied on people in the US to be hands-free while driving, this could really be a winner.

Check out this article on the boon for bluetooth.


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