Archive for the ‘Mobile Data’ Category

Verizon: America’s Best 3G Network – I just became a customer

Monday, February 1st, 2010

I’m demonstrating some mobile applications this week. Some of the applications that I’m showing off rely on a decent internet connection. They’re not asking for terabytes of capacity, just a good sustained 10k/sec throughput now and again.

Unfortunately I’m in America: The land of rubbish GSM mobile data speeds. AT&T’s network runs like a tired old hamster is powering the backend and T-Mobile is — in New York City at least — nothing short of *slow*.

To put it in real terms that many British readers will understand, using AT&T and T-Mobile data is like using 1/10th of an overloaded o2 data connection. And that’s saying something.

Push email just about works.

For everything else, like Google Maps, I found myself feeling like a total numpty standing on 5th Avenue in the centre of the Almighty United States of America.

You’d think they’d know how to build decent data networks here, wouldn’t you?

Turns out they do.

Enter Verizon (and Sprint).

I came up with a cunning plan whilst in England. A plan so cunning that — if you’ve got a moment, and with due deference to BlackAdder — it’s got a PhD from Cambridge. I brought my Novatel Wireless MiFi unit with me and I bought a SIM from T-Mobile yesterday. I then fired up my iPhone’s WiFi connection and tried out some apps: Rubbish. Whilst the Novatel unit performed perfectly, the dismal T-Mobile data connection was holding it back. Think ‘Edge’ network. As in ‘edge of almost being GPRS’.

Connections do work. You just need to wait tens of seconds for anything useful to happen.

So I took a trip to the Verizon and Sprint stores. CDMA networks. I know, I know. I felt dirty even walking into the stores. Despite CDMA being an apparently superior technology, I — like millions of Europeans — thoroughly appreciate being able to lord it over ‘dumb’ Americans trying to use their CDMA phones in a GSM-only continent.

Who’d buy a CDMA phone? You can’t roam!

But it turns out, you can get super, super fast reliable data.

I walked into the Verizon store next to the Empire State Building and headed straight for their Novatel MiFi 2200 unit. In tests I’d done with my iPhone’s AT&T roaming connection and through my own MiFi unit running a T-Mobile USA sim, the average network response I’d got when using one of the mobile apps was thus:

T-Mobile: 15 seconds
AT&T: 12-20 seconds

I asked permission from one of the sales people and connected my iPhone to the Novatel unit in the shop. I fired up the app. 1.5-2 seconds.

Shocking.

“I’ll take one,” I said, handing over my credit card.

Of course I wanted it pay as you go. Turns out Verizon’s keen to do business. Two years ago I’d have been laughed out the shop.

The Verizon MiFi unit set me back $269 including the $50 mail-in rebate. $15/day gets you 75mb/day usage. I opted for $30 for 250mb across a week. Or you can get 500mb for $50.

Back at the hotel I setup the unit in 180 seconds and boom my iPhones and my Android devices are connecting at blazing fast speeds.

I don’t even know what kind of network speed we’re talking. It just works, and brilliantly.

To all the frustrated American iPhone AT&T customers out there, I hope there will soon be a CDMA iPhone to ease your pain.

That said you can experience the super-fast Verizon network via the Motorola Droid Android device right now. If I was living in America for any length of time, I think I’d do that. Or run my iPhone through the Verizon MiFi.

I kid ye not, it’s fast than my hotel broadband connection.

More information on the Verizon data plans here.

Sprint also have a MiFi unit (similar price) and I’m sure they provide a very good data service in New York. I’ve only tried them in San Francisco and I wasn’t disappointed.

Mr Operator: Mobile data ‘congestion charging’ is coming soon

Wednesday, December 9th, 2009

I’m delighted to bring you an all new perspective from Mr Operator — a real favourite with the readers here at Mobile Industry Review over the years.

Mr Operator is a very senior mobile industry executive working for an international mobile operator. His identity — like that of the Top Gear Stig — is a closely guarded secret.

Some say he bites the heads off live chickens and never, ever sends text messages. All we know is, … he hates WiMAX with a passion (the Mobile Industry Review shop’s ‘WiMAX My Ass’ T-Shirt is a real favourite of his).

You can review Mr Operator’s back archive of biting insight here.

Meanwhile, over to his latest contribution.

- – - – -

Interesting read over the last week or so – just as Vodafone 360 goes as sour as an acid-tinged lemon, the mobile data harbingers of doom flock to announcements that Vodafone is to trial network prioritisation for premium customers.

I and many others have been portenting ourselves into holes in the ground for years over the coming mobile data apocalypse…but there’s a big missing piece here. The MNO’s themselves.

Everyone is assuming that they are sitting back, hands held up in horror at the coming avalanche.

The guys that I know in CTO depts aren’t. They have plans. Ideas. Their vendors have products. Their marketing wallahs (the smart ones) have dark files in dusty folders in the bottom of drawers, just waiting to see the light…

…the real story is going to be how, after 5 years of battling each other into the ground over the definition of ‘unlimited‘, we rewind the marketing clock to read: ‘Capped‘.

Capped by volume, speed, location, time or content. All these factors and more have a part to play in using the existing hardware and spectrum as efficiently as possible. They don’t want to offer a crap experience, they don’t want to drop calls and they don’t want to seem stingier than everyone else with the allowance. But they know they have to do something.

This is the 3-wire tightrope that CTO’s, CMO’s and CFO’s must walk over the next 5 years. The corner they painted themselves into was the result of 5 years having spent billions on spectrum they couldn’t sell to users because the handsets and apps were rubbish. Then within 18 months, along came devices, products and content people wanted to use and — stone me — they *did* use it. In spades. Cue hockeystick graphs and long nights at the network planning tools.

But the answer is staring us in the face (well, if you are a Londoner anyway) – it’s called congestion charging.

You want to download a 5MB email on the bus at 8am in the CBD (“Central Business District”)? That’s gonna ‘cost’ you as much as the 500MB iPlayer program you have queued on your laptop late at night back in the ‘burbs.

There’s no way out of this one.

Spectrum is finite, Shannon’s law still holds regardless of what the WiMax people say, and now that the Great Unwashed can get themselves an iPhone, the game’s up. The party’s over early adopters, sorry.

You ain’t the cool kids anymore.

We will soon see devices get smarter – for example, queuing data requests from multiple apps on the device then sending them all in one session instead of bit-by-bit, therefore using the allocated HSPA channel much more efficiently. This will also be much kinder on battery life.

But truly unlimited? Do anything, anywhere, anytime? Not until true 4G is around, networks AND mainstream devices.

Until then, sideloading or more likely — downloading after hours — outside CBD areas will become the most cost-effective way to use your credits up.

Expect to see those with the most advanced billing systems move first – but it’s tricky, as the first mover to the necessary new world of data charging will have to sweeten the pill. Otherwise they risk bleeding customers to the dinosaurs still offering (or trying to offer) ‘unlimited’. Vicious circle, that one. e.g. 3 make me think about what/where/when, the alternative is O2 and their wet-string-bag of a network, Voda somewhere in the middle. Other networks are available, you get the idea.

So long Unlimited, it was nice knowing ya.

See you back in 2015.

- – - – -

Thank you Mr Operator — I hope we’ll hear from you soon. If you’d like to ask Mr Operator a question, drop me a note and I’ll put it to him.

You can also keep updated with his columns via @MrOperator on Twitter.

Are you loving your 3UK MiFi unit?

Friday, October 9th, 2009

I’m getting good feedback from a lot of people who’ve popped down to their 3UK store and purchased one of the 3UK MiFI units.  One of which is Liam Westley (one of the most knowledgeable and capable ultra-geeks I know).  Liam is really delighted:

So, what are my first impressions? This is a fantastic device; it’s incredibly simple, easy to use and just … well, works.

You can read his whole experience here:

Three MiFi (Huawei E5830) 3G and WiFi access point all in one, first impressions.

As Liam points out, you the device is available PAYG for £99, or £69 on a £15/month contract.

This week 3UK announced that the MiFi unit is also available on an 18-month contract for just £39 and then £12/month (1GB data/month) or £17/month for 5GB of data.  Nice.

This is the link you need: 3UK MifI Mobile Broadband

British iPhone plots his Apple iPhone data usage

Wednesday, September 30th, 2009

For any mobile operator about to introduce the iPhone (I’m looking at you, Vodafone and you, Orange, in the UK), this will be of interest.

MIR reader, Derosnec, posted a comment this morning on yesterday’s iPhone operator poll discussion. (more…)

Novatel’s MiFi hits Carphone Warehouse this week

Tuesday, September 22nd, 2009

If you’re thinking about upgrading your mobile broadband experience, you might take a look at the Novatel Wireless MiFi unit. We’ve reviewed here on Mobile Industry Review (see the video) and thoroughly enjoyed it. I actually managed to sit and work on my Apple Air for a good few hours in the pub via the connection it supplied.

You’ll be able to pick up one of the units from Carphone Warehouse this week (although I recommend calling ahead to see if they’ve got them in stock) thanks to an arrangement between Carphone and manufacturer, Novatel.

There’s a deal on the table with T-Mobile — although I don’t have specifics. I suspect T-Mobile will be financing the device… free on an 18-month contract? Something like that.

Do also consider the 3UK MiFi offering — which you can also get from Carphone Warehouse or from any 3UK store.

Novatel’s MiFi personal wifi network coming to Vodafone

Tuesday, September 8th, 2009

Hello, Jonathan Mulholland here again!

So, who’s getting a MiFi unit from Vodafone, then? The above image is from Vodafone Germany, where the MiFi is already available. I understand that UK pricing and availability is also going to be confirmed very soon.

The MiFi is a personal, portable WiFi router that uses a mobile network 3G connection to provide connectivity for up to 5 WiFi enabled devices. Essentially it’s portable broadband for anything with WiFi (iPhone/iPod Touch, laptops, digital cameras etc). The MiFi has been available for a while now on the Verizon network in the US, where it’s been highly praised for being both user friendly and fast!

I’m really looking forward to getting my hands on one of these, especially on Vodafone’s HSDPA network.

If you’re interested in the MiFi, JK On The run has a great review (and pictures) of the Verizon version.

And once again — want to see a video of Ewan playing with the MiFi unit? Here it is.

3’s mobile wifi (“MiFi”) package revealed, take a look!

Monday, August 31st, 2009

Remember we recently brought you the *must have* gadget for mobile desktop ninjas, the Novatel Wireless 2352 MiFi unit?

Well, 3UK are launching their own version. This month.

September 18th to be precise. (Or the night before if you’re talking with the telesales/online people).

Have a look:

It’s rather nifty, eh?

Here’s the release from 3:

Mobile Wi-Fi, also known as MiFi®, is a new service from 3 which connects to 3’s network allowing you to create your own mobile Wi-Fi connection. You get a small device, called a wireless modem. This sends out a Wi-Fi signal so that you can connect a range of Wi-Fi enabled devices to the internet without the need for wires or a USB connection. No fixed-line is needed; you simply need coverage from the UK’s biggest 3G network to connect.

You can connect multiple devices to the internet at the same time, so while you are checking e-mails on a netbook, you can also download a track from iTunes onto your iPod touch.

You don’t need to install any software. Just insert a 3 UK SIM, switch on the wireless modem and connect to the Mobile Internet using a Wi-Fi signal. A Wi-Fi enabled device will automatically pick up the signal and ask for an eight-digit network key which you will have to put in just once for every new device you want to connect.

Marc Allera, Sales & Marketing Director at 3 UK says, “Mobile Wi-Fi is the future of internet access on the move and we’re bringing it to customers at price points that make it accessible and affordable. It’s the perfect gift for people after genuine wireless internet access on the go to complement the laptops and iPod touchs that will undoubtedly make their way onto Christmas lists across the UK this December.”

The specs… 86 x 46 x 10mm and 99g weight.

7.2Mbps HSDPA, 5.76Mbps HSUPA.

Supports micro SD 32GB. Quadband. 802.11b/g.

Up to 5 hours worth of ‘active usage’.

Now then…

The best bit… costs. You’ve got two options —

* ‘Broadband 5GB 1 month’ is a one month contract which includes 5GB of data for just £15 a month. With this deal the wireless modem costs just £69.99.

* For an upfront charge of £99.99, Mobile Wi-Fi will also be available as a ‘Ready to Go’ kit. The deal includes a wireless modem and 3GB worth of data which can be used over a 3 month period. After the data has been used up, the modem can be used on a Pay As You Go basis.

Genius.

Who’s going to be wandering out to buy one of these then?

I will.

If you’d like a reminder about just how brilliant these types of devices are, here’s the Novatel vid again:


Download M4V Video | Subscribe to Podcast | Embed video

3UK launches advertising on it’s mobile broadband dashboard

Wednesday, August 26th, 2009

If you’re a 3UK customer, and you’ve got the latest version of their mobile broadband dashboard running, you’ll shortly be seeing some modifications in the form of advertising.

Way back when, 3 completely surprised the other operators with the success of it’s tenner-a-month deal for mobile broadband (including a dongle on a 12 month contract). The dongles FLEW off the shelves and ever since then, 3 have never looked back.

But with more than a million mobile broadband users, that’s actually a rather ripe audience. Indeed the 3 mobile broadband dashbord receives 30 million impressions a month.

Brands have been clamouring to get stuck in — and the first to do a deal is Yell UK.

Here’s a screenshot:

Nifty, eh?

Brands will need to be quick. It’s a super opportunity to hit users when they’re a) connected to the internet and b) able to click to buy/view. 3’s sister network in Austria has already been doing this for a little while with brands such as VW, Suzuki, Kia, Peugeot, Mazda, Honda and Land Rover. And they’ve been seeing click-through rates of up to 6%. Absolutely shockingly good compared to the industry average of … let’s be honest, next to nothing.

So 3UK is on the hunt for a set of exclusive partners who will each receive in the region of 1-3m impressions a month. So if you’re interested, the chap you need to speak to is Neil Andrews, Head of Advertising at 3.

And for the mobile ad agencies reading, seriously get stuck into 3 and add them to your inventory options for your clients.


Powered by Interactive Energy | Sign up to The Application Review newsletter