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Mobile TV

Howdy folks, Whatley here…
Haven’t written anything for a while, but this is something I just had to share.

I just got back from filming the latest edition of the Mobile Industry Review Show (live from the T-Mobile event) and I was about to go to bed when I found this video in my Google Reader [...]

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Is this the deathknell for broadcast mobile TV? Toshiba’s four year old mobile telly subsidiary, Mobile Broadcasting Corporation, is soon to be shut down.
Says Toshiba:
“Since its establishment, Mobile Broadcasting Corporation has provided diverse services in an attempt to build a subscriber base and enlarge its business. However, the number of subscribers has not reached a [...]

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Alcatel-Lucent and Speedcast have teamed up to jointly create a DVB-H platform for mobile TV operators in Asia. The two have said they’ll use their technologies, infrastructure and content delivery products to build the service, which they’ll market to operators in the region.
The pair’s service will cover: the service platform, a security and encryption technology, [...]

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It looks like Vodafone’s Germany head isn’t too impressed with mobile TV so far. After getting turned down for a mobile licence in the country, which went instead to Mobile 3.0, a consortium of publishers, the operator said it will now focusing its mobile TV efforts towards selling add ons. According to Forbes, Vodafone plans [...]

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Could Qualcomm be thinking of bringing its MediaFLO mobile TV service to the UK? It’s shaping up to be a possibility after the company bought a slice of spectrum in the recent Ofcom auction.
According to Qualcomm, it’s now got its hands on the 40 MHz (1452-1492 MHz) of L-Band radio spectrum, for the princely sum [...]

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And after all the talk, it looks like AT&T has stuck to its deadline and it’s going to be launching its broadcast mobile TV service - under the unsurprising brand name AT&T TV - from May 4, with two compatible devices, the LG Vu and the Samsung Access.
The service, based on Qualcomm’s MediaFLO, will go [...]

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Looks like the Dish Network conundrum is finally settled - the company is indeed getting into the mobile TV game, after announcing it’s teaming up with Alcatel-Lucent to test a system based on the DVB-SH standard.
The test looks like it’s just a small one without any consumers involved - according to the pair, the trial [...]

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Analysts have been polishing their crystal balls over mobile TV and they reckon that it could soon be a top notch way of delivering adverts. A new report from Juniper Research has found that this year, mobile TV will earn $335 million in ad revenues while by 2013, that figure will reach $2.5 billion. The [...]

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Regardless of how mobile TV has performed to date, it looks like more and companies can’t wait to get involved. According to AP, the Open Mobile Video Coalition - a collection of owners of over 800 local TV stations - is testing three broadcast mobile TV standards.
The group will provide recommendations for a standard to [...]

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ICO Global Communications has announced its launched a new satellite that will allow it to start offering new mobile services later on in this year. The satellite, called ICO.G1, went up yesterday from Cape Canaveral, and reached its orbit later that afternoon.
The satellite will let ICO provide services including mobile TV, navigation and emergency assistance [...]

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You know things can’t be all good with mobile TV when one of its biggest proponents - Nokia favours the DVB-H standard - admits that rollout aren’t going as well as the company had hoped.
Head of internet services t the Finnish handset maker, Niklas Savander, told Reuters that broadcast mobile TV “is a bit [...]

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Remember all the discussion over what the recent 700 MHz spectrum auction would yield for the mobile industry? Well, at least part of that question has been answered: Qualcomm is using its newly won spectrum to broaden the capacity of its MediaFLO TV service, after spending $558.1 million in the auction.
The company said Qualcomm [...]

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AT&T has revealed it will be bringing Qualcomm’s MediaFLO mobile TV technology to users’ phones by May. FLO will launch on AT&T’s network this May on two new devices, the LG Vu and the Samsung Access.
AT&T said the service will feature two exclusive TV channels, but didn’t give any more information on their content. The [...]

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The US could be getting another mobile TV service, according to The Financial Times. The paper quotes analysts as saying broadcaster Dish Networks “could be considering launching a mobile TV service to compete with the leading US mobile phone companies” after bidding at the US 700 Mhz spectrum auction and winning enough licences to “create [...]

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I came across Porto Media whilst I was sat on the Heathrow Express this afternoon in a promotional video by IBM. (You can, incidentally, see the video here… IBM haven’t quite entered the 2.0 age — the video is simply a Quicktime download link so I can’t embed it here).
Here’s how it works: [...]

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Good news for Nokia, not so great news for Qualcomm and MediaFLO: the European Commission has given the Nokia-backed DVB-H mobile TV standard the official thumbs up by adding it to the EU List of Standards. Now, member states “will be required to encourage the use of DVB-H”.
The Commission has also hinted that it won’t [...]

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Mobile TV could soon be coming to the UK, with the news that Ofcom is planning to release spectrum which it says is appropriate for mobile telly. It plans to sell off the spectrum by auction, scheduled for the end of this April, while operators will need to get their applications in by 10 April.
The [...]

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Always one for pushing the boundaries, Helio Mobile have done a deal with Isabella Rossellini to offer her 8-part Green Porno adventure series on their ‘Give A Damn’ channel.
Green Porno is not Jenna Jameson with a reduced carbon footprint. No. It’s a ‘comical but insightful study of the curious ways certain creatures (insects, [...]

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Related to the previous post about IMMI, my attention was piqued today by news that Zenith and Nielsen are joining together to offer an end-to-end service that will deliver advertising performance insight across ‘three screens’.
(Three screens = television, internet and mobile.)
I’ve always thought that the awful, awful truth must really hurt with the likes of [...]

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Came across this company today during a bit of research into mobile video advertising measurement:

Integrated Media Measurement Inc. (IMMI) is the developer of an end-to-end media measurement system that links media exposure to consumer action. Using a mobile-phone-based digital monitoring system, IMMI tracks almost all media 24/7 and helps businesses evaluate the effectiveness of their [...]

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While all the ongoing specultion about where Motorola is going with its handset business trundle along in the background, the company is still laying down some cash for mobile investments. Motorola’s investment arm, Motorola Ventures has revealed its put some money into Quantum, a company that makes devices and software for DVB-H mobile broadcasting, although [...]

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Mobile video broadcasters Kyte have found themselves on the business end of $21.1 million of investment, led by the likes of Steamboat Ventures and Intellect Capital Ventures, linked with Disney and TeliaSonera respectively.
Kyte’s business model is all about distributing mobile and online video to destinations including phones, social networks and blogs for viral marketing campaigns. [...]

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ABIresearch seems to think that by 2012, the Mobile TV market will boast nearly half a billion subscribers. With 3G coverage expanding around the globe and the increased build-out of mobile TV networks, the research firm believes that more content will be available and consumers will naturally gravitate towards these advanced services.
ABIresearch sees the [...]

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Orange and T-Mobile have announced it’s time for another mobile pilot. The two operators will use NextWave Wireless’ UMTS MBMS based TDtv product for a six month trial, which will reuse some spare spectrum that all operators bar Vodafone were awarded when they bought their 3G licences.
The pilot will see West Londoners getting square-eyed [...]

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With Orb running up to 5 million users, I wanted to give you an idea of why so many are starting to realize the value in media being served from the cloud, such as Orb does, versus locally stored data. I’ve been an Orb, er, member for a long time, but never quite got it [...]

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