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QR codes used on TV advert: Is this the stupidest thing you’ve ever heard?

By on December 20, 2011 in Opinion

The Mobile Marketer has news of a super-amazing-fantastic-totally-rubbish use of QR codes. I have to say I think QR codes are, with limited exceptions, absolutely shit. I don’t mind seeing them in magazines or newspaper ads. Or perhaps on event signage. There are plenty of situations where their use is warranted. But on flipping television [...]

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I’m going to lease an iPhone 4S from o2 this afternoon

By on December 20, 2011 in Devices, Opinion

Did you hear about o2′s new leasing programme for iPhones? It caught my attention because it’s almost something I’ve been banging on for quite a while. My favourite operator innovation concept is that I just pay a flat fee per month and receive whatever device I want. The idea being that I finally divorce myself [...]

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“Hello, this is a message about your payment protection insurance”

By on December 20, 2011 in Opinion

The landline rang this morning as I was working away at home. I looked at the handset’s battery and saw it had one bar left. Good enough to answer. I wondered who was calling. No one has the number. I answered. There was a pause whilst the automatic dialler software calling me calibrated itself. “Hello,” [...]

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My landline just rang. I ignored it. I never bother with it anymore…

By on December 16, 2011 in Devices, Opinion

A strange thing happened this afternoon as I was working away at home. My landline rang and I did absolutely nothing. I let it ring out. I didn’t care. And for the first time ever, I’ve finally arrived into the mindset of: You’re completely irrelevant. Now then, I still use the landline for calling my [...]

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James Murdoch takes the BlackBerry “More?” defence

By on December 15, 2011 in Opinion

If you’ve been following the newspaper hacking scandal, you’ll no doubt have caught the recent admission from James Murdoch: Apparently he did receive that email — but since he received it on his BlackBerry, he didn’t read the whole email. This is a reasonable argument. I’ve done this many times. Sometimes if you’ve got poor [...]

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Infographic: The bigger the screen, the bigger the click-through-rate

By on December 15, 2011 in Devices, Opinion

Well it’s Infographic time here at Mobile Industry Review thanks to the team at mobile advertising specialists, Inneractive. Based on their information, screen size correlates directly to click-through rates (“CTR”). For instance, on the iPhone, Inneractive report an average CTR of 4.35%. That’s pretty good anyway — but when it comes to the iPad, the [...]

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“Internet access is the fourth utility” — actually, I think ‘mobile’ is

By on December 8, 2011 in Opinion

Matt Warman over in today’s Telegraph has published a piece about internet access being required as a priority for the UK’s most deprived areas. I couldn’t agree more. We’re moving into a stage where, in this country anyway, not having internet connectivity can be a real problem — not least for applying for jobs, for [...]

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$41 off an iPad 2? Black Friday looks pretty shit!

By on November 23, 2011 in Opinion

Black Friday! Black Friday! Quick! Spend money! It’s Thanksgiving this week in America which is why anyone you’re trying to contact in the States is either ignoring you, has their out-of-office on, or they’re being a wee bit slow in responding. I’m told it’s their equivalent of Christmas and I’ve seen enough movies to recognise [...]

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Yet another Apple NFC story: Come on Apple!

By on November 23, 2011 in Opinion

So another week, another Apple-will-have-NFC story. I’m sure you’ve seen it. One of the reasons I was so disappointed by the recent Apple keynote was the total lack of new hardware. One of the key points we were all looking for was Apple’s NFC strategy. The reasoning was pretty straight forward: It’s game over for [...]

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89% of MIR readers can type faster on a QWERTY mobile keyboard

By on November 23, 2011 in Opinion

Did you see the Urtak collaborative survey poll thing I published on the site early this morning? Well we’ve had quite a few people use it. I started it off with 10 questions I typed in randomly about the mobile industry. For instance, I asked “Do you own an iPad?” (37% said yes) or “Does [...]

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Have a play with the MIR Urtak collaborative poll…

By on November 23, 2011 in Opinion

I read about Urtak earlier and decided to stick it up on MIR and see how it gets on. It’s a collaborative poll/survey tool that really is rather addictive. Here’s how it works. I’ve started one off with 10 questions. The only valid answers are yes/no/don’t care. Questions are shown in random order. You just [...]

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Need to get the music industry’s attention? Get to Midem

By on November 22, 2011 in Opinion

Midem is coming in January. It’s the music industry’s premier connected event and it takes place in Cannes, France, every year. If you’re working on something mobile-music related (or “connected” music), then I strongly, strongly recommend you consider attending the event. You’ll meet almost 7,000 other folk. Don’t just buy a ticket though. Get in [...]

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