Archive for the ‘VOIP’ Category

Giving serious thought to Truphone’s Local Anywhere product

Tuesday, January 26th, 2010

I’m heading to the States shortly — then Barcelona — and I’m therefore strongly considering trying out Truphone’s Local Anywhere package. I’ve a strong affinity to simply walking into a T-Mobile USA shop and picking up some sim cards, but I do think I should check out the service and see what it’s like.

I’ve long been a believer that whilst the Truphone wifi concept was cool and smart, the reality is that I travel quite a lot and am not necessarily always near a useful wifi hotspot.

Truphone-on-a-sim-card makes a lot of sense to me.

Their data rates aren’t too bad either: If you’re in the States and you’ve upgraded to ‘US Local Rates’ ($13/month) data is £0.75 per mb. As apposed to something crazy — Vodafone will charge me up to £15 for 25MB in a given day — that sounds good until you add it up over 7 days (£105 pounds!).

If you assume I would use a minimum of 5mb per day just checking email and so on, Truphone would charge me £26.25 for that. Actually, let’s compare like for like… (although I don’t know if I’d actually *use* 25mb per day)…

25mb x £0.75/mb = £18.75 x 7 days = £131.25.

So Truphone would actually end up more expensive in that regard.

Local sim or Truphone? I’m going to have a think!

Google Apps for your PBX: In stealth and coming soon

Tuesday, January 12th, 2010

Calling all investors looking for a mobile business that’s poised to address a massive user-base both in the United Kingdom and internationally!

I’ve been advising a small company that I guarantee you’ll never have heard of. They’re one of those firms that I suspect will come out of nowhere and run away with their chosen market segments.

The initial launch will be a VOIP/PSTN service like Google Voice mixed with Vonage — and a business PBX.

They’re then going to launch their own SIM cards. Pop one of their SIMs in your handset and it immediately becomes a fully configurable extension on your business PBX. Don’t want desk phones? Simply purchase one of their femtocells for your office and get stupidly low call rates. And don’t worry, when you’re out and about, you get the usual data and telephony functions you expect, just, you’re also connected to your office PBX too. Genius.

If you already have a PBX from someone like Cisco, Avaya or Nortel (chances are, if you have a PBX, it’s one of those) then this new service integrates perfectly… if you don’t have a PBX they have a fully featured “cloud” based Telecoms-As-A-Service (TAAS) platform that’s like a cross between Google Voice, Ribbit and Vonage with enterprise level PBX features. Wow.

It’s fully horizontally scalable (you just add more boxes). It’s also properly secure, unlike most VOIP services.

If this is up your alley, drop me a note and I’ll connect you to the company. They’re looking for one or two choice partners, but I have the feeling they won’t be looking for too long.

If you’re Cisco, Avaya or Nortel, then you should probably buy the company now, it would be a heck of a lot quicker. I’m writing this now so I can do a thoroughly big told-you-so in about 4-5 years time.

Funding wise, this is early stage right now although the technology is functionally more or less done. If you’re typically a later stage investor, get in touch so they can keep you updated.

As always, I’m ewan@mobileindustryreview.com or +44 7769 658104.

News in from Geraldine Wilson, CEO of Truphone

Thursday, June 25th, 2009

I had this note in from Truphone’s CEO, Geraldine Wilson, to update us on their news. Have a read:

- – - – -

Dear Ewan,

You’ve said you’re a “long time fan of Truphone,” so you might be interested in our latest news: Eleven more Nokia handset models – including the N96 and the 5800 – are now compatible with Truphone, for a total of 26. (For the complete list, see here.)

We’ve also expanded the ways that Nokia owners can download the Truphone app. The software is now available through Nokia’s new Ovi store, initially for 14 models, with more to be added soon. The Truphone app also is available now for all 26 models as an SMS over-the-air (OTA) download from the Truphone Web site at www.truphone.com.

All of the 11 new handsets support Truphone Anywhere, and three of them – the N85, N79 and 5630 – are also compatible with the original Truphone Wi-Fi calling service. So when they’re connected to a Wi-Fi network, a call to another Truphone customer is completely free, and their Nokia handset becomes an alternative, inexpensive roaming solution if they choose to only make calls when connected to a Wi-Fi network when abroad or anywhere.

In this economy, those savings are hard to pass up! I hope you’re well and I’d welcome any feedback from you and your readers,

Best regards,

Geraldine

- – - – -

Thanks for that Geraldine. Truphone’s been continuing to set the VOIP market ablaze. If you haven’t checked them out recently, give them a go.

I’m particularly impressed with their nice, clean new website.

I’ve been using Truphone more and more on my Blackberry recently — but now I’m sporting the uber-genius Nokia N97 (and I’ve got Be Unlimited’s super-fast internet being installed) I’m going to be using the service a heck of a lot more.

Jonathan Jensen on Thursday – Mobile cost control for enterprises with Agito Networks

Thursday, March 12th, 2009

Last week I met the team at Agito Networks to discuss their proposition for enterprise telephony. Agito was set up to address a number of issues in the enterprise mobile market. Poor in-building coverage is an issue for many businesses and has been exacerbated by the trend towards greener buildings which tend to use materials that impact radio propagation. Escalating mobile costs is an ongoing challenge for businesses; and mobile integration with PABXs, whilst saving money on calls to internal numbers, has had the effect of increasing overall spend for many businesses because users started using their mobiles for all calls. Communication has become increasingly complex, with multiple devices, and a strategy to simplify this improves the user experience as well as controls costs. However that simplification must combine the functionality of both the corporate desk phone and the mobile phone.

So how does Agito address these challenges? The Agito solution comes in two parts; the RoamAnywhere Mobility Router plus a handset client in the usual flavours – Nokia S60, Windows Mobile, with BlackBerry and iPhone due shortly. Agito’s goal is to keep calls on in-building WiFi when possible and it does this by using location context intelligence to determine when the handset should be using WiFi and when to fallback to cellular coverage. The location context intelligence ‘fingerprints’ the building access locations and combines this with cellsite triangulation to determine the handset’s location and optimise handover between WiFi and 3G/GSM. Hand-off between WiFi and 3G/GSM is achieved in a sub 100ms time frame and is therefore completely transparent to the user. The location awareness also enables optimisation of handset WiFi to maximise battery life – important as WiFi can be a mobile battery killer. In addition to corporate WiFi access points, the handset can use home or public hotspots when available. A neat example of the benefits of location context intelligence is switching on handset WiFi when you walk into your home. In order to optimise cost savings when out of WiFi coverage, the client will route defined call classes, for example international, via the office so they can be least cost routed to their destination. Whilst this all sounds great in theory it does work in practice; Agito has a number of existing deployments in the USA in both businesses and higher education.

What caught my attention with Agito is how they’ve used technology to deliver a simple, Normob friendly, user experience. Users continue to use their handsets as normal and the ‘clever stuff’ is completely transparent to the user. Agito took the view that their service had to deliver a user experience similar to the existing mobile user experience; meaning no additional complexity for the user and WiFi cellular hand-offs as seamless as regular cellular hand-offs. Users are not interested in the wireless technology behind their calls – the service has to just work.

Agito’s solution is a good example of using the best bits of different wireless technologies to deliver a service that addresses the shortcomings of each of the underlying wireless access methods.

Jonathan’s also at Sevendotzero.

Jonathan Jensen on Thursday – Truphone; the first global operator?

Thursday, March 5th, 2009

The item that caught my eye at Mobile World Congress was Truphone’s announcement of Truphone Local Anywhere. As a long time fan of Truphone I’m always interested to see what they’re planning next and this looked like the announcement that nailed the question about where their strategy is taking them. In one respect announcing a product that won’t be available to users for about six months might seem a little premature but Truphone’s intention was to stimulate interest from potential partner operators around the world; and talking to the Truphone guys it seems to have done that very successfully.

So what is Truphone Local Anywhere and why has it got the potential to be a game changer? Truphone Local Anywhere will be a global virtual operator (MVNO) with its own HLR & IN (for the geeks) infrastructure, operating worldwide. Users can have local mobile numbers in all the countries they spend time in and make calls at local rates – not roaming rates. So for the first time one SIM allows you to use your phone worldwide, without being stiiffed for roaming, without having to stick another SIM in your phone and without expecting people to call you on international numbers. Truphone Local Anywhere also addresses a shortcoming of some travel SIMs by including data as well as voice and SMS.

I asked Geraldine Wilson, Truphone CEO, about pricing and whilst no firm details have been announced yet, the intention is to price well below existing roaming rates and slightly above existing in-country tariffs. This is probably a good place to pitch it because Truphone needs local operator co‑operation to get the coverage footprint but needs to keep prices sufficiently competitive so travellers don’t bother switching SIMs. An intriguing feature I’m looking forward to seeing is the ability to change CLI depending where I am. I’m hoping this will allow the CLI to be changed depending who I’m calling. So if I call someone in the UK I’ll want them to see a +44 UK CLI but if they’re in the USA then they should see a +1 US CLI. Not sure if that’s the plan but Truphone, if you’re listening, that’s what I’m looking for!

Truphone’s MWC presentation covered a number of scenarios where a single SIM would make life easier – airline pilot, family international business traveller, homes in more than one country, expatriates with family in the home country, people in the armed forces. The one that caught my eye is the airline pilot; my brother-in-law is a captain with one of Europe’s biggest airlines and therefore spends time in a vast array of countries. A Truphone Local Anywhere SIM would be perfect for him – definitely an early customer!

The Truphone Local Anywhere announcement didn’t go into detail around service value-adds but I’d really like to see a tie-up with SpinVox to convert voice messages into text and deliver as SMS. This would be a significant enhancement to the current ‘traditional’ voicemail setup and crucially, make it easier for international travellers to pick up their voice messages. Number porting is also going to be key. Potential customers will need to be able to port in their existing mobile numbers to make the transition to Truphone as simple as possible.

Jonathan’s also at Sevendotzero.

Jonathan Jensen on Thursday – A bright future for WiFi

Thursday, February 5th, 2009

Recently I’ve had several conversations with people about the future of WiFi. The debate around WiFi versus 3G data is a contentious one that frequently provokes a frank exchange of views! However this ‘either or’ debate misses the point because WiFi and 3G should be viewed as complementary, rather than competing, wireless access methods. I’m a big fan of WiFi; for example it gives me better mobile coverage at home than my 3G service provider plus very cheap roaming coverage in specific locations when I’m away. As with the App Store, the iPhone has brought many more people into contact with something that used to be the preserve of mobile geeks – mobile WiFi.

3G mobile data (and its developments) is good but suffers from issues like flaky coverage, cell capacity constraints and backhaul bottlenecks. Public WiFi has coverage limitations but where it does work it generally delivers decent speeds and consistent service. The lack of roaming agreements between the big service providers is a frustration and I’d like to see a move towards ubiquitous coverage via more service provider co-operation, i.e. if you can find a signal you know you can use it, with service differentiation based around price, and value-adds.

Devicescape recently undertook some research into their user base to understand what WiFi users want from service providers and how people use WiFi. Key findings from the report showed:

  • An overwhelming number of WiFi users expect WiFi while on the road (91%)
  • Most respondents want citywide WiFi (84%) and many are willing to pay for it (56%)
  • When travelling, the most popular device for accessing WiFi was the smartphone, such as an iPhone (vs.laptops)
  • The overwhelming majority of smartphone users (81%) prefer using WiFi over 3G for browsing Web sites, downloading data, Google searches and sending e-mail
  • 86% of respondents want manufacturers to build WiFi into their handsets
  • 82% of respondents want the service provider to provide an overall 3G/WiFi data package

Whilst this research is focused on existing WiFi users it does show that people who already use WiFi don’t see 3G as an alternative wireless access method but as complementary to WiFi. I’ve blogged about Devicescape before; what they do is make WiFi access simple. Devicescape Easy Wi-Fi automates the hotspot login process to create a seamless user experience. Increasingly, this means Devicescape is hidden from the user and the service provider’s software uses Devicescape to manage the WiFi login process. DeFi Mobile uses this model and makes the hotspot login process fast and automatic. This simplicity addresses what has always been a barrier to simple WiFi use – the login process.

The next step for service providers is to create a completely seamless user experience across both 3G and WiFi. Users should not have to decide themselves which wireless access technology to use. The software should determine whether 3G or WiFi is appropriate. For the 3G service providers it makes sense to ship traffic via WiFi where they can, in order to preserve cell capacity for non WiFi users.

Mobile VoIP is an interesting but potentially very confusing (especially for Normobs) part of the WiFi market, so it’s good to see LowCostMob bringing some clarity here. Comparing mobile VoIP is a bit of a black art because each service provider has a slightly different take on the market and it’s not just a simple matter of comparing tariffs. Users need to compare functionality and features as well as prices to determine which service provider to use. Some clarity here will help to drive progress in this part of the WiFi market.

Jonathan’s also at Sevendotzero.

Truphone update

Friday, January 23rd, 2009

I had a quick catch up with Geraldine Wilson, CEO at Truphone, this morning to see what their plans are over the next few months. Now that Truphone supports multiple handset software platforms a lot of work is going into making the user experience and functionality as consistent as possible across all handsets. This is a challenge because the different platforms provide varying degrees of access. Geraldine also assured me that Nokia S60 users have not been forgotten and we will be seeing more from Truphone here in the future. Truphone is very keen to use the handset app stores as a key route to market and the lack of a proper Nokia app store is a frustration for Truphone, as much as it is for us loyal S60 users.

Work is also progressing on tariffs, and flat rate tariffs will be launched within a couple of  months to give users a choice of either per call pricing or fixed monthly charges. Truphone users who have multiple devices have found it frustrating to have to manage separate accounts for each device. This will be fixed shortly, allowing a single Truphone account to support multiple handsets. As one of Voxbone’s iNum partners, Truphone is looking at how best to exploit the potential of iNum to support its aim of delivering products for customers with an international lifestyle. Expect to see more on this shortly.

Jonathan Jensen on Thursday – Truphone, where next?

Thursday, January 8th, 2009

Just before Christmas I met up with Truphone CEO, Geraldine Wilson, to discuss Truphone’s aim to be the mobile solution of choice for people with an ‘international lifestyle’. I’ve been a big fan of Truphone but disappointed that 2008 didn’t deliver more in terms of a clearer strategy and a better customer experience.

Truphone is now focussing on building a family of products to deliver value to a global customer base that makes international calls or travels to international destinations on a regular basis. At the moment these services complement an existing mobile account by offering cheaper calls over WiFi (Truphone on a Nokia or iPhone), over 3G (Truphone Anywhere) and out of country (Sim4travel travel SIM). More convergence here is the plan with some potentially interesting outcomes, perhaps including a Truphone SIM card. Interestingly, Truphone believes that increasingly it will take business from landline providers, as well as mobile providers, as customers look for a single competitive solution for international calling.

2008 was the year when mobile app stores took off, with the Apple App Store making it easy for the first time, for all users to download new applications to their devices. Whilst other platforms like S60 and BlackBerry offer plenty of scope to find and install new apps, it was Apple that made it easy by putting everything in one place and making it accessible from the handset. The iPhone has also made WiFi on a mobile device mainstream and increasingly popular because it delivers faster ‘broadband’ connectivity than 3G or HSDPA. Increasingly, to deliver a great data experience you need multiple methods, including WiFi. Truphone sees the App Store as the start of a trend that will greatly extend their reach and put Truphone within the grasp of many more users. Plus, Truphone is well placed to exploit the increasing familiarity with WiFi on a mobile device.

2009 has seen Truphone kick off the year with the launch of support for a number of external communications platforms – Skype, Twitter, Live Messenger, Yahoo and Google Talk on the iPhone and iPod Touch. Truphone’s aim here is to make Truphone a communications hub on your device where you can manage more and more of your communications needs in one place. I’ll be coming back to this functionality in the future when I’ve had the opportunity to test it out. This year will also see a greater focus on the corporate BlackBerry market with support for central provisioning and central billing to increase Truphone’s appeal to enterprises. 

As the recent TruSaver tariff showed, future tariffs will increasingly support a flat rate component and Truphone will be looking to offer a range of tariffs to support the requirements of their customer base. I’d be very surprised if we didn’t see a flat rate tariff soon with no, or very limited, event based charging for individual calls. Heavier users are certainly looking for simplicity and predictability in charging.

At the moment some UK operators treat Truphone 079788 numbers as ‘out of bundle’ for voice calls and SMS and charge them at a premium. Resolution of this anomaly is a priority for Truphone so I hope we’ll see this barrier to ubiquitous usage of Truphone numbers resolved before long as it’s a problem that stops many of us handing out our Truphone numbers to contacts.

The launch of new functionality on the iPhone and iPod Touch underlines the point that Truphone increasingly means different things on different devices. A consistent customer experience across all devices is important in delivering a clear message to customers about your proposition and it will be interesting to see how Truphone addresses this point. As a Nokia S60 user, I feel that ‘my Truphone’ is increasingly being left behind.

So, lots of plans and lots to do … 2009 is the year for Truphone to deliver.

Jonathan’s also at Sevendotzero.


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