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	<title>Mobile Industry Review &#187; 1.0</title>
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		<title>Nokia &amp; N-Gage &#8212; the company&#8217;s still 1.0</title>
		<link>http://www.mobileindustryreview.com/2008/11/nokia_n-gage_--_the_companys_still_10.html</link>
		<comments>http://www.mobileindustryreview.com/2008/11/nokia_n-gage_--_the_companys_still_10.html#comments</comments>
		<pubDate>Mon, 10 Nov 2008 16:01:18 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[1.0]]></category>
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		<category><![CDATA[n-gage]]></category>
		<category><![CDATA[nokia]]></category>

		<guid isPermaLink="false">http://www.mobileindustryreview.com/?p=11069</guid>
		<description><![CDATA[Dear me. We&#8217;re all rooting for Nokia, we really are. But consistently, it&#8217;s a total fook up. Clearly, there are some smart folks at the company, but these smart cookies don&#8217;t appear to be actually running the company. Nokia, alas, is still stuck in its rubber-boot-manufacturing mindset. If you&#8217;re an N-Gage customer (cue: groan), then [...]]]></description>
			<content:encoded><![CDATA[<p>Dear me.</p>
<p>We&#8217;re all rooting for Nokia, we really are.</p>
<p>But consistently, it&#8217;s a total fook up.  Clearly, there are some smart folks at the company, but these smart cookies don&#8217;t appear to be actually running the company.</p>
<p>Nokia, alas, is still stuck in its rubber-boot-manufacturing mindset.</p>
<p>If you&#8217;re an N-Gage customer (cue: groan), then Nokia are counting on the fact that you will only ever buy two devices from them.</p>
<p>Seriously, some chap, somewhere at N-Gage/Nokia has actually implemented the following policy.</p>
<p>There must be emails and project plans and memos and policy documents outlining this utter bollocks.  And no one&#8217;s thought to actually correct it.</p>
<p>Here&#8217;s the problem.</p>
<p>You like N-Gage, right?  You&#8217;ve got an N95 1st Edition (&#8220;Phone A&#8221;), for the sake of argument.  You buy a game for your handset from N-Gage.  Brilliant.</p>
<p>Buy another one, go on&#8230; aye. It&#8217;s wicked!  Buy a few more.  Before you know it you&#8217;ve got 7 games and a good few quid invested.  All good.</p>
<p>And then you decide to upgrade to your N95 8GB (&#8220;Phone B&#8221;).</p>
<p>You can transfer your purchases from N-Gage to your new Phone B.</p>
<p>But&#8230; Lock that phone up.</p>
<p>Have it padlocked to your hand.</p>
<p>Don&#8217;t you dare lose/break/upgrade your handset.</p>
<p>If you lose the handset, if you drop it in a pint of proverbial beer, if you slap it against the wall by mistake&#8230; Your problem.</p>
<p>That&#8217;s right, Phone C &#8212; your NEXT Nokia handset doesn&#8217;t count.</p>
<p>Not at the moment.  There&#8217;s no way &#8212; so I&#8217;m told by the <a href="http://www.allaboutngage.com/features/item/You_can_only_transfer_N-Gage_games_to_another_phone_once.php">All About Symbian geniuses</a> of transferring your purchases to your next device.</p>
<p>Stupid.</p>
<p>Ridiculous.</p>
<p>1.0.</p>
<p>You really have to wonder how a behemoth like Nokia and their darling, N-Gage, is going to cope in this new mobile order that&#8217;s upon us.  When you can one-click upgrade or restore your iPhone in triliseconds, this sort of thing isn&#8217;t going to wash with Nokia fans.</p>
<p>Let&#8217;s face it, if you&#8217;re serious enough to buy an N-Gage game &#8212; i.e. you&#8217;re THAT much of a Nokia fan&#8230; you&#8217;re not going to be happy.</p>
<p>Expect news from Nokia/N-Gage/Someone&#8217;s Mate From The Pub about this, at some point, once the Geniuses in Helsinki have evolved into the real world.</p>
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