“The move towards web-based applications means browser and web services engines will become increasingly important for mobile, whether these are in a commercial browser implementation or a customized widget. Ultimately, the long-term trend away from native applications to web-based applications means browser and web services engines will be increasingly important components in the mobile environment,” research director Michael Wolf said.

It looks like despite all the hype and bluster the iPhone really might have kicked off a bit of a shake-up in the mobile world – the device has shown people what mobile web browsers should be like and reminded rival mobile manufacturers that its time to polish up those interfaces.

Of mobile users who watched video on their mobile, the split was fairly even between using websites like YouTube, their own carrier’s video offering and sideloading the content themselves. With music sideloading was the most popular option, with 48 percent of mobile-music listening respondents ripping content from a CD or other music source, while over one third of music-listening respondents purchased music through their operator. Pre-loaded content meanwhile, put in a strong showing, with around 60 percent of mobile gamers only playing the games that came with the phone.

So it’s not all bad news for operators – sure, they’ve missed the boat on some areas, but others are still firmly in their grip. Add to that there’s still a lot of money to be made off data delivery, not to mention ad-supported content, and it’s not such a grey picture after all.