Well it’s Infographic time here at Mobile Industry Review thanks to the team at mobile advertising specialists, Inneractive. Based on their information, screen size correlates directly to click-through rates (“CTR”). For instance, on the iPhone, Inneractive report an average CTR of 4.35%. That’s pretty good anyway — but when it comes to the iPad, the [...]
Tag Archives | advertising
Debenhams mobile strategy: We’re only interested in iPhone users
Terence Eden recently highlighted a fascinating real life example of a consumer brand that’s only got eyes for iPhone. Debenhams is a chain of 153 department stores in the UK. They’re hugely popular and serve a wide variety of demographics. They’re for everyone from your grandmother to your 14 year old niece, right? Which is [...]
Congratulations InMobi: Another $8m funding round completed
Another $8m has arrived in the InMobi bank account this morning courtesy of existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. It’s for the company’s series B round and brings the total financing raised to $15m. I’ve been following the company for quite some time and I’m delighted to see that their investors [...]
Are you going to IAB Engage for Mobile?
Are you heading to the IAB Engage For Mobile event tomorrow at London’s Millbank Tower? If so, I’m taking the camera to do some filming so if you’d like to be on camera, just drop me a note or seek me out at the event (the IAB organisers will know where I am if you’re [...]
InMobi hits 16bn impressions and launches in the States
It was, I think, over two years ago when I met Anne Frisbie who had just started working for InMobi (she runs their US operations). I think we were in Las Vegas at CTIA or somewhere similar. I remember her explaining that InMobi was a rising star in the mobile advertising marketplace at a time [...]
AdROIt: 40% reduction in mobile cost per acquisition
I had a note in the other day from James Lambertini, VP of Global Research and Marketing at InMobi. He was writing to tell me about their new offering, AdROIt: Hi Ewan, How’s things? I hope you’re doing well. Hopefully you saw our welcome note to Apple on joining the mobile advertising market? Steve never [...]
Is Apple about to bake advertising into the iPhone SDK?
o2′s James Parton picked up this Mobile Entertainment story, Apple to integrate advertising into iPhone SDK. Mobile Entertainment’s Stuart Dredge noticed this job posting that gives a hint that Apple may well integrate advertising into the iPhone SDK. That has quite a few implications for the mobile marketing industry — much of it (rightly or [...]
Video: James Lamberti of mobile advertising giant, InMobi
If you haven’t heard of InMobi yet, don’t worry. You will. They’re coming. Having already locked up the Far Eastern markets (8 billion mobile impressions a month, 150+ million user reach), InMobi is the biggest mobile marketing giant that you’ve never heard of. If you’re into mobile applications (or websites) in any way, you should [...]
How’s your iPhone advertising performing?
Are any MIR readers actively advertising products and services on the iPhone platform? I’m asking because I saw this Tweet from Mark Curtis, top chap at mobile dating/flirting site, Flirtomatic: We bought iPhone advertising for the first time yesterday: very impressive results for first campaign…..clearly volume in the UK alone.. I’m keen to hear more [...]
Youth: Text in Knife Crime Concerns
So I’m back to school this week; and during my free lessons, I often find myself aimlessly wandering around. I probably shouldn’t be, as I have mountains of work to do, but it’s certainly more fun. But it turns out my aimless journeys around my over-crowded school can come in handy… And I came across [...]
Nokia’s new Benches ‘Come with Music’
In an effort to promote its highly touted ‘Comes with Music‘ service, Nokia, the leading handset manufacturer has now started placing special benches at various public places in the UK. Now, before you start wondering what’s with Nokia and the Benches, let me elaborate. The benches are actually a clever advertising medium to promote their [...]
Where’s the mobile awareness gone?
Wow! Doesn’t time just fly by? I’ve been away for a month – organising myself with school and the various activities I’m involved in, and it feels like forever! Never fear though, because now I’m back. Well, for once a week that is! Now school’s are a hostile environment (well, at least mine is), and [...]
- The merry-go-round continues: We’ll all buy buying an iPad 3, right?
- Am I the only person in the UK that would pay a concierge fee to an operator?
- Watch how this one plays out: o2 sending mobile numbers to every website you visit
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T-Mobile’s Full Monty price plan: Unlimited everything — it’s brilliant and it’s the way ahead
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Trying DaaS on my iPad — it really does rock
- Nokia’s six-screen “Agora” Social Visualizer launches internally
- MWC: I just can’t wait for App Planet!
- Baby Number Two is due any moment — So I’m not going to MWC!
- Operators: “Please stop using our network!” (“And, er, thanks for your money!”)
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Would you like to spend $1,100 on a Cisco Cius or $399 on an iPad?
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Today’s Mobile News
- Mathieu Sibille Joins Leading International Mobile Marketing and Advertising Specialist, Sofialys
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- New homes portal – What House? makes new home search simple with free mobile app
- XConnect Revenue and Usage Surged in 2011, with Next Spurt Likely to Come from Video Communications
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