As Google hunts for new ways to make money from wildly popular YouTube – make that any way to make money from YouTube – it’s started testing ads on the mobile version of the video sharing site. From Google’s mobile blog: You may have noticed that we started running a test of display ads on [...]
Tag Archives | advertising
Half of UK has seen mobile ads
The latest report into mobile advertising from mobile community Limbo and GfK Technology reckons that some half of UK mobile users are getting mobile advertising, with text messaging still unsurprisingly the favourite delivery mechanism for those ads. The report also says Blighty is the most familiar with mobile web advertising, with 16 percent of British [...]
Amobee lands Moto, Cisco investment
Mobile ad company has announced its landed new investment from the likes of Motorola and Cisco, along with more cash from previous investments Telefonica, Vodafone, Accel Partners, Globespan, and Sequoia Capital. No official word on how much the round is, but it’s thought to be in the region of $22 million. The company, which sells [...]
Nokia trains execs in mobile dark arts
Nokia is testing out a new way to get execs interested in mobile advertising: sit them down and show them how to do it. The handset maker will be opening “Ad Labs” in London and Boston, used to certify and “train traditional advertising agency staff in the “black art” of mobile advertising,” reports The Guardian. [...]
Nokia reveals mobile ad alliance
Nokia has announced its very own Ad Alliance, which it says is aimed at making mobile ad buying an easier process. The alliance will sell “couponing, location-based targeting, image recognition, and other emerging technologies” alongside more traditional display advertising. The ads will appearing across the Nokia Media Network, which places advertising on Nokia properties like [...]
Yahoo teams with 4INFO for SMS ads
After all the Microsoft farrago, Yahoo is now getting back to the business of trying to take on Google in advertising. Its latest move is signing a trial partnership with SMS advertising company 4INFO, according to the Wall Street Journal. Under the trial, the WSJ says, 4INFO will give Yahoo the tech it needs to [...]
Vodafone Germany not impressed with mobile TV
It looks like Vodafone’s Germany head isn’t too impressed with mobile TV so far. After getting turned down for a mobile licence in the country, which went instead to Mobile 3.0, a consortium of publishers, the operator said it will now focusing its mobile TV efforts towards selling add ons. According to Forbes, Vodafone plans [...]
How Facebook friends can get you free calls
In the US and want free minutes? Time to install a new Facebook application. It’s called Fund My Phone and it’s part of Virgin Mobile USA’s Sugar Mama service, which lets customers rack up free minutes, usually by sitting through advertising. Fund My Phone works slightly differently: it gives you free minutes if you encourage [...]
Mobile TV ads worth $500 million by 2013
Analysts have been polishing their crystal balls over mobile TV and they reckon that it could soon be a top notch way of delivering adverts. A new report from Juniper Research has found that this year, mobile TV will earn $335 million in ad revenues while by 2013, that figure will reach $2.5 billion. The [...]
200 million Chinese mobile users get spam SMS
In a country the size of China with all those hundreds of millions of subscribers, when things go wrong, they can go wrong on a very large scale. Just ask China Mobile. According to Xinhua, seven online advertising firms “arbitrarily sent commercial text messages to over 200 million cell phone users” on China Mobile and [...]
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