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	<title>Mobile Industry Review &#187; anymore</title>
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		<title>Nokia not big in Japan anymore</title>
		<link>http://www.mobileindustryreview.com/2008/11/nokia_not_big_in_japan_anymore_.html</link>
		<comments>http://www.mobileindustryreview.com/2008/11/nokia_not_big_in_japan_anymore_.html#comments</comments>
		<pubDate>Thu, 27 Nov 2008 21:15:59 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[Devices]]></category>
		<category><![CDATA[anymore]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[not big]]></category>

		<guid isPermaLink="false">http://www.mobileindustryreview.com/?p=11840</guid>
		<description><![CDATA[Japan is the world&#8217;s fourth largest mobile phone market after the United States, China and India. So reports Reuters. And Nokia is now, officially, outta Japan. It&#8217;s hardly been in the States either, to be fair. China&#8217;s a nation of Nokia-knock-offs although they&#8217;ve got a reasonable presence in India. Quitting Japan does, alas, makes sense [...]]]></description>
			<content:encoded><![CDATA[<p>Japan is the world&#8217;s fourth largest mobile phone market after the United States, China and India.</p>
<p>So <a href="http://www.reuters.com/article/technologyNews/idUSTRE4AQ1K620081127">reports Reuters</a>.</p>
<p>And Nokia is now, officially, outta Japan.  It&#8217;s hardly been in the States either, to be fair.</p>
<p>China&#8217;s a nation of Nokia-knock-offs although they&#8217;ve got a reasonable presence in India.</p>
<p>Quitting Japan does, alas, makes sense for Nokia.  Whilst the company offers some simply stunning devices (<a href="http://www.mobileindustryreview.com/2008/11/nokias_handset_test_laboratory_in_farnborough.html">tested to within an inch of their mechanical lives</a>), they don&#8217;t cut it Japan.  Not when your average Japanese handset can make the dinner, wash the dog and read bedtime stories to your kids without breaking a sweat.  Not when your average Japanese handset can store the Library of Congress archive 16 times over and transmit all the data on the planet, point-to-point in 10 seconds.</p>
<p>Ok. So I exaggerate.</p>
<p>But for the reverse reason as NEC don&#8217;t bother doing anything much with mobile consumer handsets in Europe (we&#8217;re simply too far behind for them to bother fitting out their factories with &#8217;3G&#8217; equipment), Nokia might as well stick to the knitting.</p>
<p>I would, ordinarily be giving the Big Finnish Blue Giant a right royal kicking at the moment.  Just think of the rant you could get out of this news.</p>
<p>But I&#8217;ve modified my viewpoints, particularly after seeing the way they test their handsets.</p>
<p>Brilliant handsets.  Your average Nokia at least can make phone calls (I&#8217;m spending my days telling folk &#8216;Sorry, I&#8217;m, er.. I&#8217;m on a Blackberry.. can you hear me?).</p>
<p>Rubbish rubbish user interfaces.  Decrepid shitty rubbish peice-of-shite interfaces.</p>
<p>Bring me a Nokia with a decent interface and you can have my Kingdom.</p>
<p>For a few minutes.  Leasehold.</p>
<p>So Nokia&#8217;s out of Japan and I don&#8217;t think that&#8217;s much of an arse really.  Neither dos IDC Japan analyst, Michito Kimura in that Reuters piece: &#8220;I&#8217;m not very surprised by the decision.&#8221;</p>
<p>Are you?</p>
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