With the market saying 'no' to Nokia's Ovi Store, what do you think can be done to change this?The UK’s Advertising Standards Authority (”ASA”) has taken the hatchet to Vodafone UK’s mobile broadband advertising.
The ads typically showed a USB broadband stick looking like a rocket jetting into outerspace, with a strapline explaining that Vodafone’s mobile broadband service is ‘light years ahead’ of the competition. The ad also aimed to point out that Vodafone’s service was superior to the competition.
3 and T-Mobile, together with a member of the public, took issue with the ads. The ASA investigated and upheld the complaints.
Naughty Vodafone!
In fairness I tend to find their entire service the most reliable — still — but I note that in the ASA findings, the pointed out that the LCC test (that Voda used to support their claims) found that:
In six out of the 10 regions of the UK tested, one of the other networks had a faster average time to download a web page than Vodafone.
I’m willing to bet that was 3 who was faster…
