With the market saying 'no' to Nokia's Ovi Store, what do you think can be done to change this?You know things can’t be all good with mobile TV when one of its biggest proponents - Nokia favours the DVB-H standard - admits that rollout aren’t going as well as the company had hoped.
Head of internet services t the Finnish handset maker, Niklas Savander, told Reuters that broadcast mobile TV “is a bit in turmoil… We have seen that there are multiple segments who are not interested in the broadcasting, but rather in downloads. Roll out is slower than also we anticipated a couple of years ago.”
Nokia may not have predicted it, but from the time mobile TV started being discussed, a lot of other people did. The success of downloads is probably due not only to their greater accessibility - everyone can get 3G, not everyone can get DVB-H programming - but also it seems to suit mobile usage patterns better. A three minute snack TV program is handy when you’re waiting for the bus, a 30 minute broadcast TV program less so.
