- Me (doing the moderating)
- Stuart Dredge (Mobile Entertainment magazine, Guardian)
- Cedric Giorgi (TechCrunch France and Seesmic)
- Ben Smith (Wirelessworker.net, The Really Mobile Project)
- Rafe Blandford (All About Symbian)

There were some good points made by the panel — I particularly enjoyed the discussion about the crowd-funding of television shows. (This is also an excellent opportunity to check out MIR favourites Ben Smith and Rafe Blandford ‘in the flesh’ as I hurl questions at them.)

At Nokia World, Ricky Cadden (the Maemo Guru — and Symbian Guru) sat down with me and asked my opinion of the new Nokia N900.

Fly over to Ricky’s site to watch the video — replete with me wearing the effervescent Mobile Industry Review jacket.

Thanks Ricky!

1) I was a delighted beneficiary of a SpinVox courtesy account. I *think* I used to pay for it but I’m not entirely sure what happened, when. Other than I stopped being billed. Then when I signed up with Vodafone, James Whatley — transferred the account. I say ‘was’ – I switched it off last week.

2) I know James Whatley, the SpinVox Social Media chap reasonably well. He’s worked for Mobile Industry Review as a contributor and on-camera chap up until about March of this year. We had an agreement that he’d never use his MIR position by publishing upon the virtues of SpinVox. This was rather dramatically put to the test when due to a schedule clash, I found myself filming James Whatley of SpinVox (but reporting for MIR) interviewing Andy Munarizz of HulloMail. You can still see the video interview here. The only mild exception to this policy is when I mercilessly demanded he give us a tour around the SpinVox stand on-camera at Mobile World Congress.

3) I’ve no particular beef of axe to grind with SpinVox except those I’ve voiced.

That’s how Mobile Developer TV is looking at the moment. I’m pretty pleased with the clean lines.

At least now we’ve got rid of the standard WordPress theme. We based it on Kubrick — but hand-coded it to work exactly as we wanted from a text perspective.

Next up? Video. Production and integration.

I’ve got about 8 hours of Mobile Developer TV footage so far — all of it from Silicon Valley. I’ll have the first cut ready for uploading tomorrow I think.

Stay tuned!

Now and again I’ve found myself on some obscure blog post from 2005 only to discover a genius application for uploading screenshots or something like that.

Indeed I think that’s how I came across ImageWell (uploads screenshots via FTP) and Mailplane (run Gmail / Apps as a proper application) and more.

I didn’t sign-up initially because, well… so much of my desktop usage is browser based. Looking at the applications I have open at the moment, it doesn’t really make for shocking or surprising reading:

* Safari
* Firefox
* Microsoft Word
* Skype
* Mailplane
* Spotify
* ImageWell
* MarsEdit
* Terminal
* Adium
* TweetDeck

Hardly earth shattering, eh? But then… you never know. So I signed up this afternoon and I’ve added two chaps already, Geetarchurchy and Ricky Chotai. Aside from the basic ‘what’s he using that for’ thoughts, it’s really quite interesting. I can see how this will/would really help with discovery of new applications.

Which brings me to the subject of this post. I’d really like to see something like this for mobile handsets. I’m sure the Wakoopa creators are considering something like this. Of course it wouldn’t work very well on an iPhone in real time (no background apps on an iPhone… yet) but it would work reasonably well on Android and Symbian.

Nokia’s already doing this with the upcoming Ovi Store (just WHEN is it actually, actually launching?). Peer-to-peer recommendations. I should, theoretically, be able to see what my Ovi friends are buying/using/consuming via the Ovi Store. I’m looking forward to seeing how people react to that feature, I think it’ll be a winner.

I certainly find the iPhone application discovery process a little bit haphazard at the moment — indeed, it’s positively lonely when you’re sat looking at the App Store on your iPhone. I tend to hear more about applications when I’m not actively browsing, when I’m out-and-about or when I’m working. That’s fine, but it’s not necessarily when I’m most receptive to looking at new things.

I can imagine opening up the App Store on my Nokia with the intent of finding out what my friends have checked out recently.

I’m hoping that once all the kinks are worked out, the Ovi Store will reinvigorate the desire to install new apps… We shall see.

The where-are-you question is very, very relevant in the context of business so I’ve been trying to solve that with the use of a Where Am I function on my personal site, Ewan.net.

I was previously using BlogLoc for this function… but it was getting a little bit annoying having to manually update every time I remembered.

So instead I’ve decided to try out Google’s Latitude facility. Latitude allows you to see the locations of your friends on a Google Map (either on your phone or online) and it works pretty well.

Recently the Google Latitude team announced that they’ve added a public ‘badge’ facility that you can place anywhere on the web to show off your current location. This definitely isn’t for everyone, especially if you’re a little bit suspicious or concerned about your privacy. But I like the concept myself and I thought it was worth a try. Google have been particularly direct with their warnings — which I heeded — so I haven’t displayed by actual street level GPS location. Instead I’ve displayed my general ‘city level’ location.

Here’s what it looks like on the blog:

Nifty.

If you’d like to do the same, get your Google Latitude Public Location Badge here.

Yes? Good. Because that’s what T-Mobile UK have cooked up for your delectation. It’s the next in the series after the rather amazing T-Mobile ‘Dance’ at London’s Liverpool Street Station that saw hundreds of apparent commuters all of a sudden break into a series of co-ordinated dance moves. Brilliant advertisement, compelling viewing. If you haven’t seen it, take a few minutes and check it out here:

And here’s the Hey Jude one in Trafalgar Square:

The good looking girl who appears now and again, singing in tune, is popstar Pink.

I think.

I’ve been wondering all about this particular video after I kept seeing it playing on all the electronic screens around the London Underground/Tube. Know I know.

I’m pretty impressed at T-Mobile UK’s advertising geniuses. The first video, The Dance, definitely underpins the company’s ‘Life’s For Sharing’ message — and, whilst the ‘Hey June’ one does too (load of folk, all singing-along mostly out of tune), I think The Dance is going to remain their most compelling ad for some time.

Fluck me sideways.

From June 1, pay as you go and pay monthly consumer customers can talk, text and send picture messages from over 35 countries across Europe this summer for the same price as at home.

From May 15, calls from the UK to friends and family overseas from as little as 5 pence per minute.

Businesses also benefit from cost savings on roaming.

What a challenge to the industry. I’m really pleased to see this rather sweeping, surprising and exciting move from Vodafone:

So much so, I’m going to post the whole release:

Vodafone UK is abolishing roaming charges this summer and bringing in great value prices for international calls, making it easier for customers to phone home while abroad and make calls abroad from the UK. There are cost savings for business customers too.

From 1 June to the end of August, Vodafone Pay as you Go and Pay Monthly customers will be able to call, text and send picture messages to friends and family back home from over 35 countries knowing that it will cost exactly the same as if they were in the UK. For example, a customer on a plan with 600 minutes and unlimited texts who opts in to Vodafone Passport would use these minutes and texts when they are on holiday with no extra charges.

Existing Vodafone Passport customers automatically benefit from the three month promotion. From May 15, customers who don’t currently use Vodafone Passport can sign up for free by texting the word ‘Passport’ to 97888 if they pay monthly or to 2345 if they use Pay as you go , or they can visit vodafone.co.uk/roaming.

In addition, from May 15, Vodafone Pay as you go customers on the Simply tariff, will find that calls they make from the UK to friends and family overseas will be even better value. International calls will cost from as little as 5p per minute to both landlines and mobiles. Customers can opt in to the new Vodafone International call plan by calling 36888 or texting the word ‘international’ to 2345 from their handset, visiting vodafone.co.uk/international or speaking to an adviser in one of Vodafone’s 400 stores.

“These are two great value offers for our customers this summer. With our Vodafone Passport promotion you can sit on the beach with your phone switched on knowing you can take and make a call just as you would if you were in your back garden,” says Ian Shepherd consumer director for Vodafone UK. “Vodafone International is good news for the millions of UK pay as you go customers as they can now make calls to family and friends around the world from just 5p.”

Reducing the cost of roaming for businesses

Vodafone UK business customers on Anytime or Your Plan price plans will also benefit from the same three month Vodafone Passport promotion from June 1. Customers on these plans and already on Vodafone Passport will automatically qualify for the promotion. Non Vodafone Passport customers can opt in by calling their account manager or visiting www.vodafone.co.uk/businessroaming for further information.

And the countries included?

Countries included in the Vodafone Passport summer promotion: Albania, Andorra, Austria, Belgium, Bosnia, Bulgaria, Canary Islands, Channel Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroes, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Madeira, Malta, Monaco, Norway, Poland, Portugal, Republic of Ireland, Romania, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Vatican City, New Zealand, Australia.

More thoughts and analysis later!

I’ve got five lines on the account, all at crazy price plan levels. I don’t know which-is-which, apart from my main number. And Vodafone UK’s online account management is so dire that I decided I’d go into a shop and sort it out.

I liked the idea of perusing my account screen with the helpful Vodafone sales chaps. I didn’t like the idea of phoning up customer service because I couldn’t easily visualise the accounts. I figured it would take 3 times as long to go through the changes I needed to make via voice. I didn’t want to wind up the customer services agent and I reckoned, if I picked a Vodafone shop in London when they were reasonably empty, I could spend 10 minutes sorting things out in person.

That’s the beauty of Vodafone. It’s all connected. Setting aside the fact you can’t really *do* much with your online account management (i.e. change price plans — I always get errors), I liked the fact I could walk into any Vodafone shop, the length and breadth of the United Kingdom, and be able to discuss my account within seconds. It’s all so smart. All so connected.

Phone up and they can help you. Walk into any store and they can call up your account there and then and woosh, you can walk out with a new handset if you like. All you need to do is confirm your primary phone number, name/address or show some ID and bish, bash, bosh, you’re done.

It may not sound *that* amazing, but remember o2 stores can’t help you unless you can remember your account number. You literally have to stand in the shop phoning o2 customer service to retrieve your account number, THEN the chaps can help you.

And 3… don’t get me started on 3. They’re better now, but they used to be completely 100% unable to service existing customers. It was a dire experience if you were already a customer. You’d walk in, hoping to upgrade, then be told to phone customer service and do the deal via phone because their systems weren’t setup. Thankfully they’ve rectified that.

But something strange has happened to Vodafone recently, if today’s experience is accurate across the whole store network.

I walked into the Oxford Street (near Soho) branch this evening. They weren’t too busy and I was approached by a helpful chap within seconds.

“I’d like to make some changes to my price plans,” I said, “And possibly upgrade one of the lines — I’ve got five on my account.”

The chap did a ‘let me stop you there look’ before telling me, “Sorry sir, I’m afraid you have to call up for that.”

I looked at him.

In fact my look said: “YOU WHAT?”

“Yes,” he continued, “If we do it in-store, you’ll have to add an extra 6 months to your contract if you change price plans?”

I looked at him again.

You what?

“Er, well, can you tell me if any of my accounts are free of contract yet?” I asked, crestfallen.

“Sure!” he snapped with efficient politeness.

We headed to the back of the shop. I gave him my details. Within seconds he was telling me that one of my 12-month lines was out of contract.

“You can get a G2 for £90 on an 18-month contract,” he said.

Riight, I said, considering the 600 a month I’m spending. That’s a whopping 7,200 pounds a year. If you assume a G2 costs an arbitrary £400, I could buy 18 of them a year for what I’m blowing with Vodafone.

He came up with another option, “Or, if you’d like a 24-month contract on that line, the G2 would be just £5?”

Right.

I saw the manager — or a ’suit’ was standing nearby so I thought I’d try out the entrepreneurialism.

“So I’m spending at least 600 a month with you,” I prompted.

My sales guy looked at my recent bills.

“Er, yeah,” he said.

I glanced in the direction of the manager, standing next to him not paying any attention.

“So, you can’t change my price plans here…”

- “No sir,” he interrupted again, “You have to phone 191 [Customer Services]. Unless you’re upgrading, we can’t help [smile].”

“And despite the fact I’m paying 600 a month, you can’t just give me a G2, you need to charge me five pounds?”

“As I said,” he replied patiently, “You do need to talk to customer services.”

Right.

So it’s cookie-cutter time.

I’m exactly the same as someone paying Vodafone £15 per month. In fact given the amount of attention my brother gets on a month-to-month £25 contract (he’s getting how-are-you-doing-sir calls each month urging him to upgrade to a contract with special terms), I think he’s getting a better service level.

What’s the point of a branch network if you can’t service me and my £7,200 expenditure.

And at what point do I sit back and think seven grand is just a stupid, stupid amount to be paying.

That amount is a reflection of my relationship with Vodafone. I was hugely delighted. I didn’t mind the expenditure. It is certainly a business expense for the company — indeed, the Bold, the Dell Mini laptop, those weren’t entirely necessary for me personally but they were super-necessary for the business, to make sure I could deliver decent reviews and competent reporting.

But now, well, I think I could get by on £20-30 per month. Give me 600 minutes, unlimited texts and ‘unlimited’ data and you know what, that’ll work.

And it just takes one experience to really change your perspective.

What the hell am I doing paying them that amount of cash?

Well, obviously, I was going into their shop to reduce that down — to remove and reduce the unnecessary 65, 80, 90 and 45 (or whatever) price plans that I’ve got running. Throw in some unnecessary (but previously useful) Blackberry service plans on a few of the lines. It all adds up. Plus VAT. Add in a bit of international roaming and before you know it, you’re at 600 quid.

Deary me.

It used to be blowing this kind of money on an operator, you’d be sent phones, devices, whatever in order to keep your head in the sand so that you didn’t actually do anything. Indeed if Vodafone had called me last week and offered me a G2 for free, along with something else, and something else… you know, ‘goodies’, I’d have reacted emotionally: Yes please and er, don’t worry about those price plan changes. That’d have been worth the cash to me. I understand the commercial realities that the operator has to face. But I also recognise that I’ve been giving them a heckuvalot of business and… well… it’s the age old customer issue isn’t it? I now think I’m paying a lot, lot more than I need to be and can’t see a reason to continue.

Tomorrow, Vodafone Customer Services and I have a date. A rather boring and extensive date where we go through each account in sequence and reduce them down to their (roughly) 15 quid/month minimums. And I need to cancel that 12-month one that’s already expired.

Like many of the UK’s contracted mobile customers, I’ll take note of the contract expiry dates on each line and start clock-watching.

Here are some quotes right off the press from some mobile developers. (I have removed names).

- “I’d like to know how much of my revenues they’ll demand.”

- “I like the ease of billing and the potential of micro-payments.”

- “I suspect they’ll take 30% just like Apple / Nokia etc. I hope it’s not more than that.”

- “It’s just another App store – we WILL develop for it, obviously, but only because I’m yet to see which store will capture the minds of consumers.”

- “I very much like the concept. Especially if one SDK works across a number of MNOs. That would be really cool.”

- “Is this too good to be true? It sure looks like it.”

- “If they were REALLY thinking of developers, they’d be finding a way to reduce the amount of work we need to do across the various mobile programming languages. Perhaps they are, I can’t quite work it out yet.”

- “Interesting, interesting… that’s all I have to say until you tell us more, Ewan.”

I’m aiming to have more information soon! If you’ve got a comment or opinion, drop me a note — ewan@mobiledeveloper.tv.

(I regularly tap up people for live reaction — if you’d like to be on that list, add me at ewanmacleod@gmail.com on Google Talk or ewanjmacleod on Skype.)

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If I’m a Vodafone customer (and I am), I want to know what the Vodafone branded version of my handset comes with and I’d like to see how the device works on film. One step better than reading a list of specifications and clicking on a few pictures.

Vodafone have gone to town with the HTC Magic and produced this video, distributed by Unruly Media.

Have a look:

I am off to visit a Vodafone store to find out what’s going on with my five lines. I’m going to change around some of the price plans and decommission the lines I don’t need.

I’ve also finally recognised that I don’t actually use 3,000 mobile minutes per month, nor do I need unlimited landline minutes. That, plus 500 texts per month. This harks back to a time when Vodafone insisted on charging 12.5 pence (inc VAT) per text and a whopping 35p (plus VAT) per minute to talk to someone on another mobile network here in the UK.

Crazy.

Things are better. We’ve moved on. Whilst a lot of the old price plan penalties still exist, the pay monthly plans are a lot, lot more modern — for instance, £25 gets you 600 minutes to anyone and unlimited texts.

I’ve been mentally sticking my head in the sand every time the Vodafone bill hits my back account. Last month it was 600+ pounds. That’s just silly.

Now I’ve got a few days spare before the meetings begin in earnest, I’m going to sort this out.

It’s possible to do this on the phone, but I can’t easily visualise the lines, the price plans and so on — and I don’t want to waste the time of their expert customer services people.

I would use their online account management facilities but, as everyone on the planet knows, Vodafone UK’s online service is more or less bollocks. It looks to me as though it’s held together with a string of Oracle databases and some sellotape.

I’m able to browse the phone numbers of the lines on my account. I’m also able to see it’s related price plan. But if I try to change anything, I get an error message.

This error message has been particularly effective at preventing me from doing anything to my account for a good few months.

So it’s off to a store. I’ll let you know how I get on.

I might even pick up a new G2.

We’re putting on an event this month in Paris, France. I’ll have more details soon — but I can say that the event will be in the last week of this month and it’s set to feature some of the hottest mobile developers in France.

Much like the previous Developer event we held back in January (at Mobile Industry Review), we’ll be interviewing every single attendee, doing some show-and-tells demonstrating their applications and publishing those in a special edition of Mobile Developer TV.

France has always had a pretty decent mobile development industry — but it’s been severely hamstrung by the day-to-day realities of the European market (e.g. working with the likes of Symbian, trying to generate revenue via premium rate text). The iPhone changed all of that, though. At Mobile Monday Paris in March, I saw a community of 300+ developers electrified by the opportunities offered by the end-to-end iTunes platform.

It’s most certainly not all about iPhone, especially in such a Nokia-centric country and continent, but iPhone is, of course, garnering the lion’s share of attention and support from newly revitalised investors.

So I’m looking forward to visiting Paris. I’ll have more details up soon, we’re just confirming the date and venue.

Meantime if you’d like to come along to the event, just drop me a note (ewan@mobiledeveloper.tv) and I’ll keep you updated.

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My name is Ewan and I’m founder and Editor.  You can find out more about me here.

After Mobile Industry Review turned subscription-only back at the end of March, I’ve been looking around for other projects to commence.  Mobile Developer TV started off as a concept in the back of my mind about 6 months ago.

Here’s the Background

I’m founder and editor of Mobile Industry Review (”MIR”), one of the world’s most influential commentators on the mobile industry.  The site published daily news and opinion for almost 3 years, reaching a core audience of 250,000 industry executives and fanatics.  MIR’s feed is integrated directly into the intranets of many mobile operators, handset manufacturers and mobile service companies.  Super reach, super influence.  Witness, for example, our ground-breaking video of the never-before-seen Nokia Test Labs in Farnborough (Over 175,000 people viewed it within days of publishing). Or take a look at the recent post I published about iPhone centric developer mindset in Silicon Valley, picked up by MocoNews, VentureBeat and the Washington Post.

I thoroughly enjoyed producing the site with a team of brilliant contributors.  In March 2009, I turned MIR subscription-only, providing the site’s on-going feed to one company.  The nature of the company’s requirement developed to the point that I was able to engage a small team of writers to deliver the on-going service.  I still retain all MIR rights and content — including the domain names and the site’s extensive reach — so I’ve been looking for another project to put these resources to good use.

Why Mobile Developer TV?

I really, really enjoy producing online video features. There’s something about ‘TV’ that you just can’t match with the written word.  It’s about seeing the person (or people), visualising their excitement and seeing just how passionate they are about their products and services. I did a lot of experimenting with the Mobile Industry Review Show — the MIR Show — and after a good few hundred hours of stress and learning, I think I’ve more or less perfected the art of brilliant online video production: Top quality HD cameras, excellent HD video hosting, super-expensive microphones — in fact, the best equipment you can buy, a bit of creativity in the editing studio (Final Cut is excellent, but iMovie, although frowned upon from the professional sector, is extremely quick).

Marry this passion for online television with my fascination with the mobile industry — and more specifically, with mobile development — and it didn’t take me long to hatch the concept.  And here it is!

The Aim

I’m going to meet the best and the brightest in mobile development — and I’m going to put them on camera.  I’m aiming to publish one TV show per week to start with.  Each show will centre on one or two people in the mobile development space.  iPhone App developers, certainly.  But I’m interested in the whole spectrum — from Blackberry’s App World, to Nokia’s Ovi, to Microsoft’s Windows Marketplace and beyond.

If you’ve ever seen any of the interviews I’ve produced in the past, you’ll know I like to keep myself out of the picture. It’s not about me, it’s about the interviewee.  In some cases I’m aiming to do a straight interview — me to the right of the camera pointing the microphone and asking questions.  In other cases, I’ll do a walk-about or a show-and-tell with the developer.

I’m interested in talking to and profiling:

• Mobile application developers
  (Platform agnostic: iPhone/Blackberry/Nokia/J2ME/Samsung/Microsoft/Android)
• Companies whose primary business is NOT in the mobile space — but who have developed or are developing mobile applications.
  (For instance: A travel company launching an iPhone app, dotcoms launching their own apps — eg. Lastminute’s FoneFood app)
• Companies who supply services to/work with mobile developers
  (Example: Providers of mobile advertising, debug/testing)

Video will comprise most of the content here on Mobile Developer TV — however in my research over the past months, it’s clear that, whilst there are a lot of developers in Silicon Valley and London (my two primary locations), there’s a considerable geographic spread of developers.  Only today I was talking to developers from Ohio, Johannesburg, New Zealand, Ukraine, Paris and Scotland.  I’d like to be able to fly into meet each — that might be a bit of a challenge in the short term though.  So to supplement, I’ll aim to publish text interviews and profiles regularly.

One developer I spoke to suggested recording his own interview on video, answering my questions to camera with his own facilities — and sending it over to me to publish.  I think it’s a super suggestion and I think we’ll do that.

Can I profile you?  Contact Me!

I’m based in London and San Francisco so I’ll be producing the majority of in-person videos from those locations.  If you’d like to feature, drop me a note.  I’m ewan@mobiledeveloper.tv — this is the best way of contacting me.  But you can also phone/text me.  My mobile numbers are:

+44 7769 658104 (UK)

+1 415 200 9515 (US)

… (I’m happy to hear from PRs too.)

Don’t Be British

Please don’t be British — that is, sit at the back and hope I’ll come across you.  I really will do my best to find mobile developers and companies to profile — I’ve already got a big list from working with MIR — but I am most certainly no genius.  So I need your help in order to profile you — I need to know you exist. So please do drop me a note if you’re keen to be profiled.  At the very least I’ll aim to send you out a list of questions to answer by email that I can turn into a profile piece here on the site. (Who are you, what are you creating/have you created, what platform, why, what challenges have you had, and so on).  Ideally I’ll arrange to meet physically to interview you on-camera and perhaps produce an application walk-through.

Got News?

If you’ve got a particular topic of announcement that you think mobile developers and those working in related fields should know about, knock me over an email right-away.

Design

I’m doing a Robert Scoble at the moment — that is publishing with a default WordPress Theme.  I’ll update it as we progress.  The content is way more important than the theme and that’s where my focus is at the moment.

Editorial Policy

As for editorial policy, I’m aiming for a macro view of mobile development.  I don’t plan on publishing code level discussions, or discussing the finer points of the Symbian operating system.  Instead, I’ll be looking at the commercial aspects of the mobile applications development sector along with the trends I’m witnessing.  The overriding focus is, of course, on profiling developers.  I’m particularly interested in talking with one-man-bands:  The chaps (and ladies) who’re single-handedly driving the massive change sweeping the industry.  That said, I’m also keen to talk to the business people — the product managers, the executive teams — about the challenges and successes in the field of mobile applications development.

This is a work in progress so I’d welcome your feedback, either below or by email.

I’ll be syndicating the output through the public feed on Mobile Industry Review so if you’re already a MIR RSS subscriber, you’ll start to get updates shortly.  You can also catch blog updates via the new Mobile Developer TV Twitter account @mobdevtv.

Standby!

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Here’s a pic:

I was Palo Alto for a few meetings, one with a mobile titan (ID not public alas). The chap was running 30 minutes late (”Don’t worry, I’ll hit up* the Apple store”, I told him). I’d arrived in by the rather efficient ‘CalTrain’ early anyway so I strolled up University Avenue toward the Apple store.

I was having a look in the shop windows during the stroll and realised I was passing the Verizon Wireless store.

“Screw it,” I thought, “I’ve got some time, let’s go and have a look at Mr CDMA’s offerings.”

I arrived into the store and was immediately greeted by a lady with a clipboard. This is the way things work in America. At least, it’s been my experience with Sprint as well as Verizon.

(Conversations paraphrased from memory)

“How may I help you today?” the nice spritely shiny lady asked, clipboard and pen poised.

“Er I’m British,” I said. Best to get that off my chest.

She did a slow knowing nod.

British = Useless to Verizon. They either want to spend a good 20 minutes selling you a two-year credit agreement (and a handset) or get you out of the shop as quickly as possible with a prepay deal.

But if you’re foreign it’s a no-go. They don’t want your business. You need a US social security number to get started with them. This is fair enough — there are 303 million folk in the country, enough to be getting on with.

Even if you offer to prepay a 2-year contract in advance (e.g. $200 for a Storm on $80 a month is $2120. Offer them $3,000 up front and they’ll decline. Their system, I’m told, doesn’t ‘work that way’).

Anyway. I explained I was British and the lady put down her pen and let me pass.

Normally she’d have been ticking various boxes relating to what I was looking for. Then she’ll hand the resulting form to a sales chappy who, suitably briefed, will help me out.

I took a stroll about the place. I admired a few handsets. I glanced once or twice at the Storm, their handset du jour. Well, actually, their handset du year.

I had a look at the LG Versa.

“Can I help you, sir?”

I turned and found a helpful looking sales chap on my elbow.

“Er,” I said with continued embarrassment, “I’m sorry, I’m British, so… er…”

“Oh,” the chap said, eyes widening.

“Yeah,” I said, nodding, “It’s prepay or nothing, I know.”

I hung my head slightly as the chap nodded with me in sympathy.

With a tough of benevolence, he said I should ask him if I needed any help.

I thanked him.

“Alas, I’m a pariah,” I mumbled to myself, gazing over at the Samsung Omnia on the shelf. Windows Mobile, I know, but it thought it’d be worth a look. I went back to the Storm.

$199 on a 2-year contract.

I started selling it to myself.

“You have a duty to, you know, play about with these things,” I reasoned, calculating whether I really wanted to spunk something like $2,000 on ‘playing about’.

I only found out later that you could get a Blackberry Storm for $449 up-front on a month-to-month agreement. That, provided Verizon would have done a deal with an alien like me, would have bee interesting. I’d still have had quite a problem swallowing $449 unless I was aiming to use it as a primary device.

My key issue is that I’ve never actually used a Verizon handset for more than a day or so — and they’ve been rubbish prepay handsets. I’ve never really tried out the Verizon data network, for example. So I was warm.

But luckily for my bank balance, nobody tried to sell me a month-to-month Storm.

In fact, they’re not selling the Storm in Palo Alto. Although it’s on display, it’s not for sale. The sales team will do their best to avoid selling you one.

Is that a sweeping statement? Yes. Of course Verizon are selling Storms — by the bucketload by all accounts. Just not to me. And definitely not to the customer who came in after me.

I was pondering the possibility of a Windows Mobile handset when I heard a chap come into the shop. I glanced round as he approached me and the salesman who’d (sensibly?) given up on me.

“Hi,” he said, “I’m after a G-3 phone, the Blackberry Storm?”

“Right,” said the salesperson, “Well…”

“This is it here, is it?” the buyer said. He’d walked straight to it and was ready for the sale. He’d clearly seen it on television or been recommended it. The fact he got the ‘G-3′ (”3G”) bit wrong indicated an element of normob (”normal mobile user”) in his makeup. He knew what he wanted. He knew 3G, however you said it, was the way ahead. He was fondling the device and wanted to buy one.

“Er, you don’t want the Blackberry Storm,” said the salesman to the surprise of the buyer, “It’s buggy,” he continued.

“Buggy? Ah yeah..” said the buyer. He’d heard of that too and asked, “When will they bring out a software upgrade?”.

“Errrrr,” said the salesman, “Is it a touchscreen phone you’re looking for?” he said, beckoning the buyer to the other side of the store.

I missed a bit of their conversation — but I could make out the fact the salesman was trying to sell him some type of LG touchscreen.

The buyer did some quick evaluation before walking back to the Storm.

“Nah, tell me about the Storm?”

“It’s buggy, you don’t want that,” the salesman said.

“Right, but it works?” said the buyer. He clearly *just* wanted one. He was giving all the I-don’t-mind hints.

At that point I left the store.

I couldn’t handle it.

I was having a lot of trouble keeping my mouth shut and not slapping the salesman with a handy wet fish a few times.

As I left, the buyer was fondling the Storm clearly in I WILL BUY THIS PHONE mode. I think the salesman had relented at this point as I just caught, “Well, the touchscreen clicks when you press on it, the iPhone doesn’t have that,” as I walked out the door.

Well I never.

Palo Alto, spiritual home to Silicon Valley (and actual home to, amongst others, HP’s worldwide headquarters). By all means discourage the good normob people of Shitsville, Middle America, to avoid getting the Storm (they’ll only return it when they can’t figure out the keyboard). But in Palo Alto? When the chap strides in demanding a Storm? Give him one. Be pleased he’s aiming to swap from T-Mobile (he was) to Verizon instead of T-Mobile or, worse… the iPhone collective that is AT&T.

An interesting experience.

In the interests of fairness I am going to see if I can swim the myriad Verizon Wireless PR channels and get a hold of a Blackberry Storm to use for a month or so. I’ll keep you updated.

Meanwhile I encourage you to pop into your nearest Verizon store and ask for a Storm and report back your experiences. My experience today must surely have been an exception.

* “Hit up” — a fancy wanna-be-cool American way of saying “visit/talk to/connect with”.

Latitude, if you’re not familiar with it, is an add-on to Google Maps that (amongst other features) overlays an avatar of your friends on Google Maps. So if you’re out-and-about you can see their location. Or if you’re on your desktop you can see a large Google Map of your friends.

Typically innovative, Google decided to take things to the next level. Wouldn’t it be neat that, if you had sufficient friends each with a T-Mobile G1 (for example), you could position them on the map to spell out a message.

Granted, you’d need to have quite a bit of spare time. But it’s doable, right?

Right.

The Google Latitude team stuck their money where their mouth is and had a bit of fun, thus:

That there is a screenshot of a Google Maps screen spelling out ‘Hi Mom’ across central San Francisco. Each little square you see is an avatar representing a physical Google team member with a phone standing in the corresponding physical location in San Francisco.

The enterprising chaps also made a video documenting the process of setting this up:

There is, I suspect, limited value in spelling out messages using your friends on Google Maps / Latitude. But it’s a super proof-of-concept for the technology.

And a reminder to get on Latitude.

Latitude, of course, isn’t yet available for the iPhone so that’s most of San Francisco ruled out. But for everyone back in Europe sporting your common-or-garden N-Series Nokia device, perhaps it’s time you and your friends spent this Saturday spelling out ‘Hello Your Majesty’ across a map of London.

(You’ll need about 10-12 friends per character.)

Of course AdMob are also hugely active in the application monetisation space with well over 1,000 iPhone applications carrying AdMob inventory. What’s good to know is that in many cases, AdMob is writing cheques (or ‘checks’) in excess of $10k+ to a lot of developers. (Indeed, some of the more popular apps are knocking back hundreds of thousands in AdMob revenue.)

So this evening’s event was both an introduction to AdMob’s iPhone related services, a panel discussion on the hot topic du jour (iPhone App Discoverability) as well as the opportunity for developers to network with each other.

The panel featured the following luminaries:

Mike Kerns, CEO, Citizen Sports (Sportacular)
Jonathan Zweig, CEO, Jirbo / Epic Tilt (ESPN Cameraman, many others)
Ben Lewis, Founder, TapJoy
Alan Wells, Zynga

Here’s a pic:

The always reliable and informed Richard Wong (far right in the blue shirt), General Partner of Accel Partners was moderator. If, by the way, you’ve come up with a genius mobile service, you should be talking with Richard. Right now. They’re hunting.

My evening began on the boulevards of San Mateo — a rather picturesque series of boutique shops and pizza restaurants (I think I walked by about 10 pizza outlets on the walk from the station). I used the always reliable Google Maps on my N95 8GB to navigate the 10 minute walk from station to venue. (In a show of solidarity I thought I should bring my UK iPhone to the event — but in an uncharacteristic effort to avoid being nailed for £7/meg in data from o2 UK, I’ve had it set to Airplane mode, so I’ve been using my TMO USA sim in my N95.)

I arrived about 15 minutes early so the Benjamin Franklin Hotel wasn’t quite ready. I spotted a chap standing outside with his iPhone and I theorised he might well be one of the 150 developers attending the event. I struck up a conversation. Turns out that the chap — Steffen Frost has been working with iPhone app development since May 2007. He came up with the concept 1st of May 2007 and had $100k+ seed funding within two weeks. Nice. His product? Carticipate. They’ve basically fixed car-trip-sharing by iPhone.

Here’s a pic I snapped of Steffen:

“Show me!” I said as he described the concept. Within seconds he was showing the functions. You can browse the trips already being made in your area and ask to ride-share. Or if you’re heading somewhere yourself, you can advertise your trip and see if anyone else wants to join you. Smart. They’ve had some substantial interest from a lot of big companies wanting to sanitise their employee commuting traffic (amongst other applications).

“What’s your next platform?” I asked Steffen, “After iPhone?”

“Android,” he replied. “How about Nokia?” I asked.

“Yeah, well…”

Suffice to say he was severely unimpressed by the current Nokia offering.

That wasn’t a unique viewpoint. I’ll come to that later.

The venue opened a few minutes later so Steffen and I popped in. Jeff from 148apps, (the iPhone review site) had written his Twitter ID on his label — so I promptly copied and began marching around the room thrusting my hand out and asking questions left, right and centre.

Goodness me it’s iPhone, iPhone, iPhone. Obviously this was an iPhone developer meetup — but I was fascinated to see how insular, how wholly-iPhone the development community is here in Silicon Valley.

“What’s your next platform?” I asked another developer.

“Er… probably Android,” he replied, after a bit of thought.

“Right… and, after that?” I prompted.

“Well,…” he replied, the conversation trailing off to the point that we both stood there in silence for a few seconds.

I remembered myself and spluttered out “Blackberry?”

“Well…” he replied again. A nice way of saying no.

Ok.

“What about Ovi?” I asked. Hopeful. I was expecting either a venomous “GET OUT” or a knowing nod.

“Ovi? What’s that?” he looked at me confused.

“Er, the Nokia offering — their app store?”

He and his two colleagues who’d now joined us looked horrified. As though I’d taken their iPhone and nailed it to the wall.

“Nohhhkeeaaaa?” They asked. I’m sure their minds were drifting to the $29.99 bollocks-handsets they see on display in the mobile operator stores. The rubbish ones — the glorified mobile telephones complete with alarm clocks. (Think the Nokia 2100 series).

“Er LIKE NO,” said the chap’s colleague, as the other two nodded vigorously.

Interesting!

I thought I’d try out a killer stat on them.

“So 17m iPhones on the planet — Nokia reckons they’ll have the Ovi Store on 400m handsets by the end of 2010.” (I was paraphrasing — this is more or less accurate.)

Blank looks.

Nobody cares.

It’s a fascinating experience walking amongst these developers. They’re the cream of the cream. They’re the Stanford drop-outs (or not – “I did my first and second degrees at Stanford” said one chap”). They’re conditioned by the Silicon Valley mentality to think big, BIG BIG. This is where the innovation is. It’s easy to see why the Valley is the centre of everything.

At least it’s the centre of iPhone development.

There’s only so much you can do when you’re sat in a dark office in London waiting for the ‘your app has been accepted’ email from Apple. Compare that to one panelist’s throwaway comment, “We’re really tight with the Apple guys.”

And tight is good. Tight is the way ahead. Almost every chap I met has a friend-of-a-friend who works at Apple. Or knows a ‘guy’ at Google. Or whose dorm mate knocked out a $10k/day Chess app for the iPhone.

As I walked around the venue, I bumped into Omar, AdMob’s founder. I’m still ridiculously embarrassed — I haven’t got over sitting next to Omar in a dinner in San Francisco last September and asking him ‘what he did at AdMob’ only to find out he was the founder. OH THAT OMAR!

I found Omar in good spirits. He was on his way up to commence proceedings. It says a lot when the CEO and founder of AdMob took the time to pop along and introduce the event. He outlined his company’s commitment to mobile developers and platforms such as the iPhone before swiftly handing over to colleague Mike for a quick AdMob FAQ, namely:

Q: Can I monetise my app with AdMob?
A: Yes. Lots of people are already (1,000+ apps using AdMob).

Q: How much money can I make?
A: It’s very dependent on the application and it’s use case, but, for the sake of argument, assume $0.15 net revenue per customer.

The audience sat in silence, gobbling up the information as Mike delivered it. It was very smart to give some basic revenue examples. Some apps are clearly making a heck of a lot more than $0.15 per customer, but if you’re looking for a ready reckoner of what you might be able to achieve, having this information is really valuable.

Next? The panel. It would be fair to represent the panel as iPhone Developer Rockstars. They’re operating in the mythical space of more or less continual Top-50 App Store billing. As I sat taking in the panel debate I was mentally calculating just how many application downloads the four guys accounted for. If you’re looking for confirmation of rockstar status, witness this panelist quote:

“We worked out the other day that one of our applications has been played by our users for 2,000 man years so far,”

Shit.

Moderator Richard Wong did a super job of asking a series of pertinent questions to the panel around the issue of application discovery. Once you’ve got your app accepted, do you blow a load of money (on, for example, AdMob) to get your app discovered on the launch day? Or do you play a longer game? Can you really monetise with ads? (Yes).

One point I really liked was, I think, made by Ben Lewis of TapJoy. He explained that customers had emailed in saying they were finding it difficult getting above level 30 in one of their games. So they responded by making levels 30-40 easier. In doing so, they found that their ad-impressions flew off the charts. If you’re displaying ads at the end of levels, it makes sense to ensure that the majority of users can progress to an array of levels.

Panelist Ben caused me to rethink my stance on Apple’s micropayments. if you recall, Apple’s next OS version, 3.0, introduces the capacity to extract micropayments from consumers using your applications. Ben commented that whilst a 30% revenue share for the hosting of the App Store, credit card processing and so on was fair enough, taking the exact same share for micropayments ‘just wasn’t cricket’, as we say in Britain. The point being that Apple aren’t doing any more work, other than the transaction processing.

Now to the good stuff.

For months — possibly even years — I’ve been banging on about the iPhone platform finally unlocking the opportunity for developers. Not everyone has been agreeing with me. Indeed quite a few purists in Europe have continued to assert the apparent superiority of the Symbian/Nokia platform for development. And whilst there’s certainly an argument to be had there, it’s — fundamentally — all about money. And there’s a reason Silicon Valley is going nuts for mobile. (Where ‘mobile’ equals ‘iPhone’). It’s the 800 million iPhone downloads, 70% of which are revenue generating. It’s the fact that you can, theoretically, become a millionaire overnight by developing a successful iPhone application, even though there are only 17m iPhones in existence.

So having been a diehard make-it-easy-for-developers chap, it was rather exciting to be surrounded by a few hundred of the Valley’s iPhone geniuses.

Panel questions arrived. I’d already been mentally willing Richard to pick me when he eventually opened the panel up to audience questions.

“Right, any quest..” he began. I shot up my hand.

“Ewan!” he said.

“Hi, I’d like to ask you about…”

I was getting stuck in.

“Wait a moment Ewan, introduce yourself for the audience,” prompted Richard.

Ah. Yes.

I couldn’t wait to ask my question.

“Given that Nokia expects to have their Ovi store on 400m handsets by the end of 2010, are you looking to develop for that platform?”

The moment I mentioned ‘Nokia’ I could feel the audience bristle.

One of the chaps on the panel looked at me — that ‘what the fluck’ look.

“Er, no,” he said.

He passed the microphone.

“No,” said the next chap.

“Er, we’re thinking about it,” said another.

“Errrr NO,” said the next.

Geez.

I felt like a pariah as the panel began to dissect their reasoning. The path to cash is unclear. It’s a massively fragmented handset population. It’s not centrally controlled and beautiful like the App Store. The Ovi Store doesn’t appear to be that ‘easy’ to work with. The capabilities of the development platform are unknown (at least within the Valley)… and so on.

Judging by the response of the audience and the other developers I spoke to after the panel, the ambivalence to Nokia’s Ovi offering — and the offerings of the other manufacturers — is echoed across the Valley.

Blackberry was mentioned once or twice. Surprising, given the amount of Blackberries in use across the States. But when you consider that a whopping amount of devices are corporate devices that are locked to prevent downloads — and that Blackberry App World isn’t pre-installed as yet — you can see why it’s getting little attention from this community.

Another surprise was the lack of Windows Marketplace discussion. Yes this was an iPhone developer meetup but you’d expect — or at least I expected — most developers to be reasonably platform agnostic or at least looking at other possibilities. Out of the 150 developers there, a show of hands revealed only one chap who had worked on the Windows platform.

This will change. Effort is driven by monetisation. If Ovi, Blackberry and Windows Mobile deliver on their promise, I’m sure the majority will give them the time of day. But right now it’s iPhone, iPhone, iPhone and I don’t blame them.

Heh. It turns out that the video was a submission to the Smule Ocharina competition. Smart. It also turns out that it looks like David Choi, the chap in the video, was one of the 10 final winners with his own video.

Smart application, smart content, smart YouTube videos!

Originally posted here:
Ewan MacLeod: “MIR TV goes to Rome – Part Two: http://s3nt.com/d5c2” (via FriendFeed)

Originally posted here:
Ewan MacLeod: “MIR TV goes to Rome – Part Two: http://s3nt.com/d5c2” (via FriendFeed)

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Ewan MacLeod: SXSW – where everybody knows your Twitter name (via FriendFeed)

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