I just noticed this on the email I was sent from Mobile Industry Review reader, Vlad, about the Seidio G1 battery. I posted the piece earlier — then on the bottom of the Google Reader email, saw an advert from T-Mobile for the G1.
Incidentally the deal is you get the G1 free with 700 minutes or 1,400 texts (or any mix of the two), unlimited internet and an 8GB memory card for £30 per month. Probably at least an 18 month contract too.
Connected advertising, eh?
I saw Google have launched their Friend Connect system and thought it might be worth a go.
I’ve stuck it on the frontpage. Thoughts?
I had another note from a reader yesterday. He’s a particularly successful mobile entrepreneur here in the UK.
He writes:
Do you know if Bluetooth Marketing is still actively being used or has a been forgotten. Do you know any good Bluetooth Marketing companies that lease kit or software?
You’d have been forgiven for thinking so, wouldn’t you? I’ve not read a lot — nor have I seen much about the field of bluetooth marketing recently.
I decided to delve into my mail account and see what I could find with the keywords ‘bluetooth’ and ‘marketing’:
- ROK Promoter & Geniem — www.rokpromoter.com offer Bluetooth marketing services online
- Pontomobi (a Brazil based marketing agency) are regular Bluetooth marketing users on behalf of their clients — such as Fiat, Motorola (here’s a Youtube on the Moto campaign they did recently)
- Hypertag helped o2 ‘achieve exceptional results’ via their retail channel using Bluetooth or ‘proximity marketing’. Here’s a bit more about them:
Hypertag created the Proximity Marketing industry (commonly referred to as Bluetooth Marketing) in 2001. Hypertag is the most experienced provider in the industry, and since it pioneered using technologies like Bluetooth as a wireless marketing channel, has gone on to run over 320 successful campaigns in over 34 countries. Hypertag brings the benefits of digital to out-of-home and experiential marketing. It works with the top brands to achieve real measurable results again and again. Hypertag is the Proximity Marketing solution that the top tier advertisers choose, and Hypertag’s clients include Coca-Cola, Nike, Unilever, HSBC, BP, O2 and CNN.
- Blip Systems offer Bluetooth mobile marketing services (I remember they’d wired up Copenhagen Airport with some Bluetooth modules. Not necessarily to do marketing in this case but to measure dwell time and help with queue management (by identifying and tracking the unique Bluetooth signatures of individual handsets as they flow throughout the airport).
- Bluepod Media delivered 350,000 bluetooth video trailer downloads in one month for Warner Brothers back in March this year.
If you’re into bluetooth marketing, drop me a note or place a comment here?
Ah hah!
I just had a note in from Oliver regarding the T-Mobile event we’re filming at next week. There’s going to be Android units galore to check out. I’m looking forward to that — and I’m looking forward to seeing what the MIR Show team, Dan Lane, Ben Smith and James Whatley, make of it.
I’ve been an MP3tunes subscriber for a long time. I’ve ben using LockerSync to copy my 40 gig of songs to the internet — a) so I can have a backup and b) so I can access my music remotely.
I’ve been hearing about their mobileification for some time so I took a look.
Sure enough. They’re working hard.
They’ve a new service — MobileSync (beta) that enables your mobile handset to receive new songs from your online Music Locker, computer — or even web pages. Interesting. Very interesting.
They’ve also got a piece of software by the name of Load2Mobile that you can install in your browser. It finds music tracks on the web pages that you visit and sideloads them straight into your MP3tunes Locker (and, after that, your mobile handset if you wish).
To have a play with MobileSync, get it at www.mp3tunes.com/mob. I’m going to download and have a play.
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