The where-are-you question is very, very relevant in the context of business so I’ve been trying to solve that with the use of a Where Am I function on my personal site, Ewan.net.

I was previously using BlogLoc for this function… but it was getting a little bit annoying having to manually update every time I remembered.

So instead I’ve decided to try out Google’s Latitude facility. Latitude allows you to see the locations of your friends on a Google Map (either on your phone or online) and it works pretty well.

Recently the Google Latitude team announced that they’ve added a public ‘badge’ facility that you can place anywhere on the web to show off your current location. This definitely isn’t for everyone, especially if you’re a little bit suspicious or concerned about your privacy. But I like the concept myself and I thought it was worth a try. Google have been particularly direct with their warnings — which I heeded — so I haven’t displayed by actual street level GPS location. Instead I’ve displayed my general ‘city level’ location.

Here’s what it looks like on the blog:

Nifty.

If you’d like to do the same, get your Google Latitude Public Location Badge here.

Mobile Monday Silicon Valley was fantastic this evening. There was a huge turnout on an uncharacteristically rainy San Francisco evening for the Location-Aware app demo evening.

Skyhook Wireless kindly underwrote the bar and gave a pitch at the beginning of the series of presentations, outlining their rather excellent range of location services available to mobile developers. I managed to catch Skyhook’s Director of Marketing, Kate Imbach, on camera discussing the merits of their offering. Suffice to say if you’re a developer and you’d like to integrate location based services (e.g. Find Me) into your app, definitely, definitely talk to Skyhook.

Here are the companies who presented:

• Crazymenu.com – Launched their iPhone (lunchtime) online restaurant discovery and ordering facility. I really liked their concept. I’m going to look for it in the iPhone app store.
• Cristdrive – Their application, Voilà, will simply and elegantly tell any of your online services where you are, right now. $0.99 in the app store.
• Retronyms – Couldn’t make it for some reason so Kate from Skyhook did her best with their presentation. They’ve got a rather interesting GPS game by the name of Seek ‘n Spell going live. Check their site.
• Wertago – Showed off their app offering city nightlife in the palm of your hand. Nice!
• Geoterrestrial – GPSToday, a comprehensive Windows Mobile application offering an array of GPS related services. If you’re into location services, definitely check out what they’ve created — amongst other features, it’ll sit in the background and continually tell folk where you are.
• HearPlanet – Dale Larson’s audio city guides deliver location information that really speaks to you. You can, as the site puts it, ‘leave those bulky tour books behind and let HearPlanet (iPhone) show you the way. Get it on the App Store. It’s the #2 rated Travel app at the moment and they’ve had almost 500k downloads so far.
• Life360 – Trades on fear. But in a good way. Their mobile (and desktop) services deliver you instant safety, security and peace of mind. I’m going to get this for my wife and I. Google Latitude helps show where we both are.. but I want more than that. I particularly like their ‘find your family in an emergency’ facilities.
• Carrrmatey by Lionebra –> Brought the house down. So much so that I filmed their pitch. I think the audience were really taken with the pirate theme. It’s a really smart utility that records where you left your car, reminds you to return at appointed times (for meters) and guides you back to your car — rather useful if you keep on forgetting where you parked.

I managed to get some good video interviews tonight — I was going to hold them back until we’ve launched with the nice new look and feel, but it’s al about content, right? I’m going to aim to get the first lot of videos up tomorrow morning.

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Mobile Tron is Matthew Bennett’s inaugural mobile event for San Francisco and it’s taking place this Thursday at a rather swish design gallery art space (”Receiver Design”). The Facebook event is here and you’re welcome to come along if you’re into mobile and you’ve got something to say.

I’m taking the camera equipment along so if you’d like to get on camera for Mobile Developer TV (the launch is coming shortly), come along.

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