Mobile Industry Review » handset feature http://www.mobileindustryreview.com Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:46:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Texting – most important handset feature http://www.mobileindustryreview.com/2008/07/texting_-_most_important_handset_feature.html http://www.mobileindustryreview.com/2008/07/texting_-_most_important_handset_feature.html#comments Wed, 02 Jul 2008 16:16:23 +0000 Patrick http://www.smstextnews.com/?p=7010 An interesting survey has just been published thanks to ACCESS Systems Americas, Inc. It found that 73% of US consumers buying a new handset said that text messaging was an important feature.

The research was conducted by independent research firm Amplitude Research and other features that scored highly were having a camera (67%), having email capabilities (63%) and accessing the Internet (61%); while only 0.5% of respondents said that battery life was important – not like our own James Whately during Glastonbury.

For the geeks amongst us, it is interesting to read that 39% of respondents have added new applications, while 21% have added six or more new applications.

But it wasn’t all geeks they talked to. They also surveyed some people just like my mum – as 4.83% said that the only reason they have a cell phone is in case of emergency!

You can read more on FierceWireless here.

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