Mobile Industry Review » in-store activation http://www.mobileindustryreview.com Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:46:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Apple iPhone 2.0: UK Customers will need to sign-up their contracts in-store http://www.mobileindustryreview.com/2008/06/apple_iphone_20_uk_customers_will_need_to_sign-up_their_contracts_in-store.html http://www.mobileindustryreview.com/2008/06/apple_iphone_20_uk_customers_will_need_to_sign-up_their_contracts_in-store.html#comments Tue, 10 Jun 2008 11:42:30 +0000 Ewan http://www.smstextnews.com/?p=6794 I just talked with Rebecca at Carphone Warehouse’s PR. She tells me that, in a change to previous strategy, customers will have to sign-up for contracts in-store.

Previously, you just walked out with your iPhone and self-activated over the phone. The in-store activation will make it rather challenging (or annoying) for you to sell your iPhone (or unlock it and use it on another network).

That is, unless you buy it on PAYG…

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