Link: Us Mobile Market Set To Change Significantly In 2008 With A Move Towards Flat Voice Tariffs

The US mobile market is set to change significantly in 2008, with the move of local incumbents, AT&T Mobility and Verizon Wireless, towards a flat voice tariff model in 1Q08. In February 2008, AT&T Mobility, Verizon Wireless, T-Mobile USA and Sprint Nextel introduced a flat voice tariff for mobile calls to all domestic mobile networks and fixed lines at a monthly rate of $99.

Verizon Wireless, which was first to launch the new tariff, admits that the tariff is primarily meant for a niche of high-volume mobile users. The cost of the new tariff, however, is expected to decrease within the year as competition intensifies among the top mobile players, making the tariff a viable option to the mass market.