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	<title>Mobile Industry Review &#187; initiative</title>
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		<title>More initiative please?</title>
		<link>http://www.mobileindustryreview.com/2008/07/more_initiative_please.html</link>
		<comments>http://www.mobileindustryreview.com/2008/07/more_initiative_please.html#comments</comments>
		<pubDate>Thu, 24 Jul 2008 12:43:25 +0000</pubDate>
		<dc:creator>Samantha</dc:creator>
				<category><![CDATA[Devices]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[initiative]]></category>
		<category><![CDATA[MMS]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[Mobile Development]]></category>
		<category><![CDATA[ticket-text.com]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=7447</guid>
		<description><![CDATA[The mobile industry is moving along quite nicely isnâ€™t it? We have (some) great services, some brilliant ideas being made reality, and I can only assume how cool the next five years will be. But still, I want more initiative! A couple of monthâ€™s back I was told about a new web/mobile service; and to [...]]]></description>
			<content:encoded><![CDATA[<p>The mobile industry is moving along quite nicely isnâ€™t it? We have (some) great services, some brilliant ideas being made reality, and I can only assume how cool the next five years will be. But still, I want more initiative!</p>
<p>A couple of monthâ€™s back I was told about a new web/mobile service; and to be perfectly honest, at the time I wasnâ€™t impressed. I thought it was a bit of a scam, and I didnâ€™t see the possibilities for it. Recently, Iâ€™ve began to think about it a bit more; what is the future?</p>
<p>The website is ticket-text.com; the idea, buy tickets for gigs, concerts and the like online, receive a text with a â€œQR Codeâ€ â€“ a mobile barcode for you and me. At the venue, you scan your phone and voila, youâ€™re in. Itâ€™s simple, quick, easy, and on the website, youâ€™re told you can have the ticket sent to you no matter how many times you like, or even have it sent two days before the gig, so you donâ€™t loose it in your inbox!</p>
<p>I know this is hardly new technology here, and in fact itâ€™s been around for a couple of years now; itâ€™s just the potential isnâ€™t being exploited enough.</p>
<p>Imagine for instance the ability to go to your local cinema, buy your ticket, and have it bluetoothed to your phone? You wouldnâ€™t have to worry about finding the ticket when you need to leave for a toilet break, or even to replenish that popcorn you devoured during the adverts. And best of allâ€¦ Itâ€™s environmentally friendly.</p>
<p>Have you ever thought about how much paper is wasted on cinema tickets each year? Well, to be honest, I havenâ€™t; but in this age of loving trees, and saving wherever we can, surely this can only be the way forward.</p>
<p>Similarly, coupons and vouchers! More paper that need not be wasted with the mobile phone! All one would ever need is their mobile device, and weâ€™re living cheaper, cleaner, and more greener lives.</p>
<p>The thing is I bet there are quite a few similar services out there, which are using innovative ideas and technology just like this. The problem is we rarely see any of it. They might go through a â€œbeta phaseâ€, but then cease to exist, or due to high advertising costs, struggle to get any attention whatsoever.</p>
<p>There are so many possibilities out there, and Iâ€™m sure there are people who have much better ideas than a paperless cinema; but itâ€™s a start isnâ€™t it? Plus, this doesnâ€™t just benefit the environment, but financially weâ€™re all better off. Paper costs money, and with the supply and demand for paper ever increasing, I can only imagine the cost slowly going up.</p>
<p>I want to know some of your ideas, so send them in to me at <a href="mailto:samantha@smstextnews.com">Samantha@smstextnews.com</a> and the best will be posted next week.</p>
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