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	<title>Mobile Industry Review &#187; Invensense</title>
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		<title>InvenSense&#8217;s magic touch pulls in $19m funds</title>
		<link>http://www.mobileindustryreview.com/2008/04/invensenses_magic_touch_pulls_in_19m_funds.html</link>
		<comments>http://www.mobileindustryreview.com/2008/04/invensenses_magic_touch_pulls_in_19m_funds.html#comments</comments>
		<pubDate>Wed, 30 Apr 2008 03:40:41 +0000</pubDate>
		<dc:creator>Julia</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Docomo]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[Invensense]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[qualcomm]]></category>
		<category><![CDATA[touch]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=6334</guid>
		<description><![CDATA[There&#8217;s no denying haptics have a certain cool factor. Obviously they&#8217;re appealing to venture capital firms right now: motion-sensing software company InvenSense has attracted $19 million in a series C round of funding, led by Sierra Ventures and a load of other big names like Qualcomm Ventures and DoCoMo capital. InvenSense, whose applications include image [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.smstextnews.com/wp-content/logo-invensense.gif"><img class="alignleft size-medium wp-image-6333" title="logo-invensense" src="http://www.smstextnews.com/wp-content/logo-invensense.gif" alt="" width="225" height="106" /></a>There&#8217;s no denying haptics have a certain cool factor. Obviously they&#8217;re appealing to venture capital firms right now: motion-sensing software company InvenSense has attracted $19 million in a series C round of funding, led by Sierra Ventures and a load of other big names like Qualcomm Ventures and DoCoMo capital.</p>
<p>InvenSense, whose applications include image stabilisation and navigation, will put the funding towards &#8220;company growth and evolv[ing] both the company business and product strategy&#8221;. The company reckons motion sensing will take off in mobile gaming and in smart user interfaces.</p>
<p>Motion sensing is a fascinating area, but applications are still in niche and more gimmicky than useful. Still, it&#8217;s a chicken and egg problem: phones need to have the appropriate tech inside them to make use of motion-sensitive applications, and without the apps, why put the necessary tech into the handsets? Hopefully, with some funding and some R&#038;D, the motion-sensing people out there can come up with some must-have apps.</p>
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