Posts Tagged ‘launches’

Ready To SMS launches Australian online text marketing service

Tuesday, October 14th, 2008

A note arrived in from reader David Bleja, to tell us about the new service he’s working on. If you’re in Australia (and we do have a big Australian contingent reading) do talk to David.

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I am the web designer for www.readytosms.com.au. We have launched our website recently, and thought you may be interested in writing an article and/or review of it on your news site.

Ready to SMS is an online SMS-sending application aimed primarily at business and organisations, from small privately-owned businesses to large corporations. We offer competitive rates and a very reliable service based on high quality infrastructure, with a range of features such as Excel spreadsheet upload and integrated error-checking.

Ready to SMS is the latest offering from Informatel (www.informatel.com). Informatel was founded in Australia in 1987, and since then we have been consistently delivering innovative interactive communication services to businesses in Australia and around the world. As an inaugural Premium Rate service provider, we have helped to bring to our clients new and effective ways of communicating with their customers across many communication mediums; SMS, MMS, telephony, mobile, e-mail and the web.

Thank you for your time,

David Bleja

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Every success to you and the Ready To SMS team, David.

Trutap launches Hornet content platform

Wednesday, October 8th, 2008

I got a note in this morning from Carl Uminski, CTO of Trutap. I caught up with Carl very briefly at CTIA in San Francisco last month and he showed me a demo of the next version of Trutap — it’s going to be quite stunning. IM, Content, Social Networking — all aimed at the emerging markets (and India in particular). I think that kind of audience will eat up Trutap.

Part of the new roll-out — including this whizzy new client I saw — includes offering Trutap users the ability to subscribe to and receive content.

Carl’s got some news about this:

- – - – -

Hi Ewan,

How’s things?

Neil told me about a little trial you were doing regarding PR and press releases, so i thought i’d drop you a quick email to tell you about our new content subscription system, HORNET!

Firstly, what do you think of the name?

We built Hornet because it was a great way for us to supply our users across the world with the kind of content they’ve been asking us for. We’ve been working away behind the scenes to sign deals with a load of major content publishers around the globe. Hornet will let those partners plug in text, images and advertising into their content for free and off-deck – cool eh!

The first publisher we’re rolling out on Hornet is Goal.com. Users who subscribe to the Goal.com free alerts will get breaking news stories and scores from the English Premiership at least three times a day. Goal.com is live across the service right now and it won’t cost the user a penny to subscribe – remember the world loves the english footie!

I don’t want to give too much away but along with rolling out additional content providers, we’re going to be announcing some more fantastic stuff in the near future, I will be sure to let you know when we’re ready… also, when you get time, we should catch up on our new version, the UI has come a long way since we met in SF, not long till launch.

Stay tuned :-)

Carl.

- – - – -

Carl, thanks for writing — and thank you to Neil and yourself for giving this new format a try. I think it’s a lot more useful and relevant for our readers.

To answer your point, Carl, I reckon HORNET is a wicked name. Good choice. I like the energetic connotations!

If you’ve got content (RSSable) that you think might be relevant to the Trutap audience, I definitely recommend you talk to Carl. Mail me and I can connect you.

Jonathan Jensen on Thursday – DeFi Mobile launches Global Access

Thursday, September 25th, 2008

Yesterday I met with Jeff Rice the CEO of DeFi Mobile to discuss the launch of DeFi Global Access. DeFi offers carrier grade VoIP via your mobile handset with flat rate subscription pricing.

What really struck me about DeFi is that in a single service it addresses a number of the gaps in existing VoIP propositions – simple user experience, call expenditure predictability, all inclusive pricing and worldwide in-country numbers.

You keep your existing mobile phone, mobile number and SIM card and use DeFi when in range of a WiFi access point to make calls out of your flat rate package. DeFi is currently compatible with Nokia S60 WiFi handsets with more platform compatibility on the way – BlackBerry, iPhone and Windows Mobile. Installation is via a simple SMS download that auto configures the handset with your personal DeFi settings. The only thing you need to change on your existing mobile service is to downgrade the package to a cheaper one because you won’t need to make as many calls using it! As well as using your home and office WiFi you have automatic access to over 50 global WiFi networks in more than 75 countries included in the monthly service charge. The hotspot network also provides email and Internet access via your handset. Any calls that DeFi cannot include in the flat rate subscription, like premium rate calls, are barred, to maintain the simple tariff.

The proposition is aimed both at mobile roamers who are fed up receiving extortionate bills after overseas trips and regular mobile users who just make lots of calls. Current customers include both consumers and businesses that are looking to reduce their mobile bills.

Quick summary of the key features:
• Single flat rate tariff for all calls worldwide – wherever you are your calls are included in your monthly service charge
• Geographic number for inbound calls in your home country
• Full inbound and outbound CLI
• Call forwarding to your GSM/3G number when out of WiFi coverage
• Voicemail–to-email service with handset message alert
• Service and account management via the web

What does it cost? In the UK the DeFi Global Access monthly subscription charge is £25 (US$ equivalent) per month. The only additional charge is for upgrading to Global Access+ which gives you three geographic numbers in the countries of your choice for an additional £5 per month. Global Access+ is great if you have friends or colleagues in other countries and want to give them a cheap local number to call you on.

DeFi has invested time and money in building a carrier grade platform with the call quality and reliability you’d expect from a serious player and I’ll be checking this out when I test the service.

My DeFi account will be up and running shortly and I’ll be writing a full review on my experiences using the service.

Jonathan’s also at Sevendotzero.

Nottingham University launches WiMax network next week

Tuesday, September 23rd, 2008

If you’re living in the Radford, Forest Fields and Haddon Park areas of Nottingham, you’ll shortly be serviced by a rather wicked WiMAX network, courtesy of Nottingham University.

Ostensibly the network is a pilot — aimed at connecting students, teaching staff, business and local residents. The network launches on the 29th of September (the day, by the way, when I turn 31).

WiMAX is a dirty word here on Mobile Industry Review after our industry columnist, Mr Operator, went to town on it. Here’s a reminder of just how scathing Mr Operator was:

If WiMax had come along 5 years ago, it would have been a lighthouse for Mobile operators struggling to right the shipwreck of 3G’s launch. But WiMax – and critically its mobile version – just didn’t arrive in time. HSPA and the roadmapped HSPA+ / LTE have stolen the show.

Evolution, not revolution. Why tear apart what you have, when you can just bolt on some new cards? Why give customers ‘orphan’ handsets when they can have devices that are backward-compatible with legacy networks?

For nations where 3G mobile broadband with its high QoS and device choice is already commoditised, WiMax has no place to play. Not because it’s inherently inferior, but because it doesn’t have anything to differentiate it except less choice in vendor/device, premature mobility & QoS standards, poorer performance in approved bands and the same cost base for infrastructure.

All it can do is play catch-up. And there’s precious little profit in being last to the party.

I’ve been meaning to head up to Manchester to check out the Freedom4 WiMAX network there — and now I need to add Nottingham to my list.

More news about the Nottingham roll-out at http://www.ingenuitygateway.com/programme/.

AQL launches developer competition – £3,000 up for grabs

Wednesday, September 17th, 2008

Voice and messaging provider, AQL, are staging a developer competition to both celebrate their 10th anniversary and to stimulate development across the industry. Always good news.

Dr Adam Beaumont, top chap at AQL, comments:

We’re seeing a host of applications crop up start to use our interfaces, from twitter-like applications and facebook plug-ins through to integration with legal software and CRM systems

Aye. There’s actually a lot of innovation going on in the marketplace — but it’s always useful to stimulate it. So if you think you’ve got a good idea that could make use of multiple APIs (e.g. SMS, MMS, Voice, Fax and Email), then you really should give a bit of attention to the AQL Developer Competition.

Stuart, their Biz Dev chap explains:

We’re specifically looking for clever use of multiple APIs together so any combination of SMS/MMS/Voice/Fax/Email. These can be either “self-contained” applications or websites, or they can be interfaces which “enable” third party applications (such as facebook) access to aql functionality. The winners will be notified on the 15th of November. It only remains for me to wish you all the best of luck and if you have any questions please don’t hesitate to send me a private message [via the AQL developer forum].

The developer rules are right here.

I’m going to be judging along with Dr Mike Short of o2, Jay Daley (CTO of Nominet), Victor Keegan of The Guardian and Dr Adam himself.

I’m thinking of a few applications already. You’ve got a lot to play with there. Lots of APIs and possibilities. Conveniently, AQL will also provide text-in numbers free of charge to developers for the duration of the competition.

Orange UK launches laptops as well

Tuesday, September 16th, 2008

You can now get yourself a 35-quid-a-month free laptop from Orange.

Although, as we saw earlier, because of their ridiculous .co.uk website design, you’ll need to arse about clicking on their website and be very, very lucky to hit the relevant pages first-time.

The order pages are here, if you can’t be bothered hunting.

Here, then, is what Orange say about their new laptops:

Orange today launches its new mobile broadband and laptop offer targeted specifically at the business market. Small and medium business customers can now sign up to a new Orange Business Everywhere mobile broadband package and come away with a laptop as well.

Laptop and dongle. Nice. Not especially innovative but at least they’re following 3 and the mobile phone retailers and getting an offering to market.

Anything new or different? Yes.

The three new Business Everywhere with Laptop bundles each include an unlimited data allowance and a whopping 500 WiFi minutes per month, which can be used at over 10,000 UK hotspots*.

I don’t think I’d have described 500 minutes as ‘whopping’ but still, reasonably useful stuff.

On top of this, customers will receive a business-spec HP laptop with Microsoft Windows Vista Business. Depending on the package chosen, the laptop will come either embedded with an Orange SIM or with an Option ICON 225 USB dongle, meaning customers can get online instantly without the need for a fixed line internet connection. The new packages range from GBP35 – GBP45 per month for a 24 month contract, with the price varying according to the choice of laptop.

24-months is preeeeety steep. I’d have liked to have seen at least an 18-monther in there, but fine. I like the integrated broadband option.

Following the announcement of its consumer offer in July, Orange is working with HP, one of the world’s leading laptop manufacturers, for its first connected business laptop offering.

I must have missed the consumer offer completely. Unless they’re meaning a consumer-broadband offering. I didn’t catch an Orange consumer laptop range. And their site is especially useless at advertising that? Who knows.

Business Everywhere with Laptop is available direct from Orange through the Online Shop, telesales and the business sales team.

Ah. So you can’t actually buy these in the shops. Slightly annoying, that.

*via the partnerships with BT Openzone and The Cloud

I could have guessed. British Telecom and their sodding WiFi minutes on BT Openzone. How depressing. Are we STILL billing by the minute?

And since the Orange.co.uk site doesn’t have a decent screenshot of a price table, here is the rubbish text-only-version from their press release.

Seriously, this is how they went to market with it. Amazing.

O2 UK launches the iPhone on prepay

Wednesday, September 3rd, 2008

We asked Ricky to look into the new prepay iPhone:

It is going to cost you £350 for the 8GB version, and £400 for 16GB. This will include unlimited browsing and Wi-Fi for the first 12 months. It launches Sept 16th.

Who is the prepay version of the iPhone aimed at? I would at a guess estimate at someone being under the age of 24, who does not want or cannot get a postpay account. They would also be looking for a new mp3 player and a phone because £350 is a lot of money to spend. O2 have also been very clever by including the unlimited browsing and Wi-Fi as people are much less likely to unlock the device and use their own contract or pay as you go sim, the reason is that the value of the sim alone according to O2’s prices is £120.

When the iPhone was launched I was tempted, very tempted but as I still in contract I could not even consider it, now my contract is nearly over I have been looking at the figures. The cost on contract was too much, however I did have hope that the prepay version may be more affordable. I was very wrong.
I honestly believe in this instance having an all in one device is not the best way forward, especially with the issues the iPhone has with its rubbish battery and keeping a decent 3G signal. It’s not just me thinking this either, Orange UK ran a promotion between the 18th to 21st August 2008 where they gave a free iPod touch (8Gb) to all new and upgrading customers who upgraded between these two dates on a 18 or 24 month tariff over £35 a month. I reckon you can guarantee similar offers from orange and the all the major networks in the future. So my advice to you if you are considering an iPhone on prepay don’t bother, get an iPod Touch instead.

And my question to O2 is;

Who is the prepay version of the iPhone aimed at?

Stephen Davies launches 3WPR public relations for the online world

Monday, September 1st, 2008

If you’re hunting for online public relations, drop a note over to Stephen Davies, who’s just left Webit PR to start 3WPR. 3x w = www. Geddit?

I’m always, always pleased to hear about people taking the entrepreneurial step so good luck and every success, Stephen!


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