We caught up with Kai Markus of mobile aggregator and service provider, Net Mobile (and sponsors of this video series!) Kai is one of the top people at the company and is quite possibly the only person I’ve met with the job title of ‘CPO’ — Chief Product Officer. We asked Kai to give us a [...]
Andrew Bud on the growth of MEF and the future of mobile
We caught up with Andrew Bud in Barcelona at the MEF Connects @ MWC party. Andrew is the Global Chair of MEF. We asked his perspective on an array of subjects from the changes he’s witnessed sweeping the mobile industry across the last 10 years, to the latest trends coming next year.
MWC: I’m doing video interviews at the MEF party – interested?
I’ve managed to work out an arrangement with the Mobile Entertainment Forum (“MEF”) team for the upcoming Mobile World Congress event. MEF traditionally host one of the sexiest parties of MWC on the Monday night. This year the event is being held at the Museu Picasso from 8pm. MIR is the media partner for the [...]

It’s MEF Americas 2010 from Miami, let’s rock it!
The sun is shining brightly in Miami already and it’s just gone 7am. The temperature is set to hit 28 degrees and the venue, the city’s uber-funky Fontainbleu Hotel has got the aircon and the internet connectivity turned up to the max. And helpfully, especially given yesterday’s diatribe (and diatribe #2) against Vodafone, the entire [...]

MEF invites you to their Mobile Content & Commerce event in Miami
Picture the scene across Europe come 30th of November 2010. Rain will be coming down intermittently in sheets. It’ll be dark until 9am for a few hours before the pitch black descends once more. You won’t be able to go anywhere without an umbrella and a decent coat. Most of the UK goes into seasonal-depressed-mode [...]
Meffys 2010: CBS Mobile sweep the board with 3 awards
In the final part of our Meffys 2010 awards coverage, supported by The Symbian Foundation, we present Daniel Sakai from CBS Mobile. They won a staggering three awards for their work: Here’s the breakdown – App Store Blockbuster category: CBS Mobile for ‘NCAA March Madness on Demand’ Innovative App category CBS Mobile for ‘CW City-Wize [...]
Meffys 2010 Awards: Layar, Novatel, Shazam, Flirtomatic
It’s time for another round of videos from last week’s Meffys 2010 Awards. The Best Mobile Connected Device award went to Novatel‘s MiFi Intelligent Hotspot: Download M4V Video | Subscribe to Podcast | Embed video The Best Music Service award went to Shazam: Download M4V Video | Subscribe to Podcast | Embed video The Best [...]
Meffys 2010 Awards: Taptu, Zed, MTS & Wau Movil
After the first batch of Meffys award videos, it’s now time for the second batch featuring Taptu, Zed, MTS & Wau Movil. Here we go: The Best Content Discovery award went to Taptu: Download M4V Video | Subscribe to Podcast | Embed video The Best Cross Platform Content award went to Zed Group for their [...]
It’s the MEFFY’s tonight!
I’m looking forward to the MEFFYs tonight — the MEFFYs, hosted by the Mobile Entertainment Forum — have swiftly become one of the most prestigious ceremonies on the awards calendar, highlighting the best the mobile entertainment industry has to offer. It’s not just about winning awards or being shortlisted though (congratulations to those on the [...]
The 2010 Meffys Shortlist is announced… did you make the cut?
Here is the 2010 Meffys Shortlist (in alphabetical order). It’s fascinating to see who’s made the cut. Thinking ahead to the awards, I can’t wait! Ad Campaign Admob and RingRing Media for ‘Nokia Ovi Store Campaign’ Fancharge for ‘Go! Go! Lions Baseball’ Hungama Mobile for ‘MixBacardi’ 4th Screen Advertising for ‘O2 Priority on Shazam’ Orange [...]
Meffys deadline extended: Another 7 days
I just heard from Kirstyn, MEF’s PR, that the deadline for award entry submission (that I covered here) has been extended until next week (Friday 23rd of April). This is actually excellent news as I know a few developers have been working furiously on their entries. You can relax and spend a bit more time [...]
The Meffys: Four days to get your entry in!
I’m judging the Meffys again this year and I’m really looking forward to it. The Meffys, if you haven’t come across them, are run by the Mobile Entertainment Forum to highlight best-in-class mobile entertainment products and services. Whilst the event is fundamentally about awarding excellence — and winning an award grants substantial kudos — it’s [...]
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