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		<title>Ewan MacLeod: Ã¢â‚¬Å“MIR TV goes to Rome &#8211; Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â (via FriendFeed)</title>
		<link>http://www.mobileindustryreview.com/2009/03/ewan_macleod_mir_tv_goes_to_rome_-_part_two_https3ntcomd5c2_via_friendfeed.html</link>
		<comments>http://www.mobileindustryreview.com/2009/03/ewan_macleod_mir_tv_goes_to_rome_-_part_two_https3ntcomd5c2_via_friendfeed.html#comments</comments>
		<pubDate>Wed, 18 Mar 2009 04:51:30 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
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		<guid isPermaLink="false">http://www.mobileindustryreview.com/2009/03/ewan_macleod_mir_tv_goes_to_rome_-_part_two_https3ntcomd5c2_via_friendfeed.html</guid>
		<description><![CDATA[ Ewan MacLeod Ã¢â‚¬Å“MIR TV goes to Rome - Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â March 18 at 2:51 am - Comment - Like ]]></description>
			<content:encoded><![CDATA[<p> Ewan MacLeod Ã¢â‚¬Å“MIR TV goes to Rome &#8211; Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â March 18 at 2:51 am &#8211; Comment &#8211; Like </p>
<p><img src="http://friendfeed.com/static/images/icons/internal.png" /></p>
<p>Originally posted here:<br />
<a target="_blank" href="http://friendfeed.com/e/06c4f91c-a8d2-4c42-82c2-d1fb71a8baa9/MIR-TV-goes-to-Rome-Part-Two-http-s3nt-com/" title="Ewan MacLeod: Ã¢â‚¬Å“MIR TV goes to Rome - Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â (via FriendFeed)">Ewan MacLeod: Ã¢â‚¬Å“MIR TV goes to Rome &#8211; Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â (via FriendFeed)</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Ewan MacLeod: Ã¢â‚¬Å“MIR TV goes to Rome &#8211; Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â (via FriendFeed)</title>
		<link>http://www.mobileindustryreview.com/2009/03/ewan_macleod_mir_tv_goes_to_rome_-_part_two_https3ntcomd5c2_via_friendfeed.html</link>
		<comments>http://www.mobileindustryreview.com/2009/03/ewan_macleod_mir_tv_goes_to_rome_-_part_two_https3ntcomd5c2_via_friendfeed.html#comments</comments>
		<pubDate>Wed, 18 Mar 2009 04:51:30 +0000</pubDate>
		<dc:creator>mjelly</dc:creator>
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		<guid isPermaLink="false">http://www.mobileindustryreview.com/2009/03/ewan_macleod_mir_tv_goes_to_rome_-_part_two_https3ntcomd5c2_via_friendfeed.html</guid>
		<description><![CDATA[ Ewan MacLeod Ã¢â‚¬Å“MIR TV goes to Rome - Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â March 18 at 2:51 am - Comment - Like ]]></description>
			<content:encoded><![CDATA[<p> Ewan MacLeod Ã¢â‚¬Å“MIR TV goes to Rome &#8211; Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â March 18 at 2:51 am &#8211; Comment &#8211; Like </p>
<p><img src="http://friendfeed.com/static/images/icons/internal.png" /></p>
<p>Originally posted here:<br />
<a target="_blank" href="http://friendfeed.com/e/06c4f91c-a8d2-4c42-82c2-d1fb71a8baa9/MIR-TV-goes-to-Rome-Part-Two-http-s3nt-com/" title="Ewan MacLeod: Ã¢â‚¬Å“MIR TV goes to Rome - Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â (via FriendFeed)">Ewan MacLeod: Ã¢â‚¬Å“MIR TV goes to Rome &#8211; Part Two: http://s3nt.com/d5c2Ã¢â‚¬Â (via FriendFeed)</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Ewan MacLeod: SXSW &#8211; where everybody knows your Twitter name (via FriendFeed)</title>
		<link>http://www.mobileindustryreview.com/2009/03/ewan_macleod_sxsw_-_where_everybody_knows_your_twitter_name_via_friendfeed.html</link>
		<comments>http://www.mobileindustryreview.com/2009/03/ewan_macleod_sxsw_-_where_everybody_knows_your_twitter_name_via_friendfeed.html#comments</comments>
		<pubDate>Tue, 17 Mar 2009 19:50:18 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
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		<guid isPermaLink="false">http://www.mobileindustryreview.com/2009/03/ewan_macleod_sxsw_-_where_everybody_knows_your_twitter_name_via_friendfeed.html</guid>
		<description><![CDATA[ Ewan MacLeod SXSW - where everybody knows your Twitter name March 17 at 5:50 pm - Comment - Like Convenient, unless you decided to call yourself MrSexyUnderpants or something similar.. - Ewan MacLeod ]]></description>
			<content:encoded><![CDATA[<p> Ewan MacLeod SXSW &#8211; where everybody knows your Twitter name March 17 at 5:50 pm &#8211; Comment &#8211; Like Convenient, unless you decided to call yourself MrSexyUnderpants or something similar.. &#8211; Ewan MacLeod </p>
<p><img src="http://friendfeed.com/static/images/icons/internal.png" /></p>
<p>Read the rest here:<br />
<a target="_blank" href="http://uk.techcrunch.com/2009/03/18/sxsw-where-everyobdy-knows-your-twitter-name/" title="Ewan MacLeod: SXSW - where everybody knows your Twitter name (via FriendFeed)">Ewan MacLeod: SXSW &#8211; where everybody knows your Twitter name (via FriendFeed)</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Ewan MacLeod: SXSW &#8211; where everybody knows your Twitter name (via FriendFeed)</title>
		<link>http://www.mobileindustryreview.com/2009/03/ewan_macleod_sxsw_-_where_everybody_knows_your_twitter_name_via_friendfeed.html</link>
		<comments>http://www.mobileindustryreview.com/2009/03/ewan_macleod_sxsw_-_where_everybody_knows_your_twitter_name_via_friendfeed.html#comments</comments>
		<pubDate>Tue, 17 Mar 2009 19:50:18 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
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		<guid isPermaLink="false">http://www.mobileindustryreview.com/2009/03/ewan_macleod_sxsw_-_where_everybody_knows_your_twitter_name_via_friendfeed.html</guid>
		<description><![CDATA[ Ewan MacLeod SXSW - where everybody knows your Twitter name March 17 at 5:50 pm - Comment - Like Convenient, unless you decided to call yourself MrSexyUnderpants or something similar.. - Ewan MacLeod ]]></description>
			<content:encoded><![CDATA[<p> Ewan MacLeod SXSW &#8211; where everybody knows your Twitter name March 17 at 5:50 pm &#8211; Comment &#8211; Like Convenient, unless you decided to call yourself MrSexyUnderpants or something similar.. &#8211; Ewan MacLeod </p>
<p><img src="http://friendfeed.com/static/images/icons/internal.png" /></p>
<p>Read the rest here:<br />
<a target="_blank" href="http://uk.techcrunch.com/2009/03/18/sxsw-where-everyobdy-knows-your-twitter-name/" title="Ewan MacLeod: SXSW - where everybody knows your Twitter name (via FriendFeed)">Ewan MacLeod: SXSW &#8211; where everybody knows your Twitter name (via FriendFeed)</a></p>
]]></content:encoded>
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		<title>Ewan MacLeod: The MIR Fallout





Cancel (via FriendFeed)</title>
		<link>http://www.mobileindustryreview.com/2009/03/ewan_macleod_the_mir_falloutcancel_via_friendfeed.html</link>
		<comments>http://www.mobileindustryreview.com/2009/03/ewan_macleod_the_mir_falloutcancel_via_friendfeed.html#comments</comments>
		<pubDate>Tue, 17 Mar 2009 19:42:35 +0000</pubDate>
		<dc:creator>Julia</dc:creator>
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		<guid isPermaLink="false">http://www.mobileindustryreview.com/2009/03/ewan_macleod_the_mir_falloutcancel_via_friendfeed.html</guid>
		<description><![CDATA[ Ewan MacLeod The MIR Fallout Cancel March 17 at 5:42 pm - Comment - Like ]]></description>
			<content:encoded><![CDATA[<p> Ewan MacLeod The MIR Fallout Cancel March 17 at 5:42 pm &#8211; Comment &#8211; Like </p>
<p><img src="http://friendfeed.com/static/images/icons/internal.png" /></p>
<p>View original post here:<br />
<a target="_blank" href="http://friendfeed.com/e/dcf46144-7648-408c-b564-44b459b14480/The-MIR-Fallout-Cancel/" title="Ewan MacLeod: The MIR Fallout</p>
<p>Cancel (via FriendFeed)">Ewan MacLeod: The MIR Fallout</p>
<p>Cancel (via FriendFeed)</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Ewan MacLeod: Ã¢â‚¬Å“Twitter&#8217;s grown 1,689% from February 2008 to February 2009 compared to FB&#8217;s 114% growth. Someone&#8217;s been eating their Weetabix&#8230;Ã¢â‚¬Â (via FriendFeed)</title>
		<link>http://www.mobileindustryreview.com/2009/03/ewan_macleod_twitters_grown_1689_from_february_2008_to_february_2009_compared_to_fbs_114_growth_someones_been_eating_their_weetabix_via_friendfeed.html</link>
		<comments>http://www.mobileindustryreview.com/2009/03/ewan_macleod_twitters_grown_1689_from_february_2008_to_february_2009_compared_to_fbs_114_growth_someones_been_eating_their_weetabix_via_friendfeed.html#comments</comments>
		<pubDate>Tue, 17 Mar 2009 19:22:41 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
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		<guid isPermaLink="false">http://www.mobileindustryreview.com/2009/03/ewan_macleod_twitters_grown_1689_from_february_2008_to_february_2009_compared_to_fbs_114_growth_someones_been_eating_their_weetabix_via_friendfeed.html</guid>
		<description><![CDATA[ Ewan MacLeod Ã¢â‚¬Å“Twitter&#039;s grown 1,689% from February 2008 to February 2009 compared to FB&#039;s 114% growth. Someone&#039;s been eating their Weetabix...Ã¢â‚¬Â March 17 at 5:22 pm - Comment - Like &#039;snot doing bad that Twitter - Ewan MacLeod ]]></description>
			<content:encoded><![CDATA[<p> Ewan MacLeod Ã¢â‚¬Å“Twitter&#039;s grown 1,689% from February 2008 to February 2009 compared to FB&#039;s 114% growth. Someone&#039;s been eating their Weetabix&#8230;Ã¢â‚¬Â March 17 at 5:22 pm &#8211; Comment &#8211; Like &#039;snot doing bad that Twitter &#8211; Ewan MacLeod </p>
<p><img src="http://friendfeed.com/static/images/icons/internal.png" /></p>
<p>Read the original here:<br />
<a target="_blank" href="http://friendfeed.com/e/46f114de-95e7-df2f-cb8f-022253f24eef/Twitter-s-grown-1-689-from-February-2008-to/" title="Ewan MacLeod: Ã¢â‚¬Å“Twitter's grown 1,689% from February 2008 to February 2009 compared to FB's 114% growth. Someone's been eating their Weetabix...Ã¢â‚¬Â (via FriendFeed)">Ewan MacLeod: Ã¢â‚¬Å“Twitter&#8217;s grown 1,689% from February 2008 to February 2009 compared to FB&#8217;s 114% growth. Someone&#8217;s been eating their Weetabix&#8230;Ã¢â‚¬Â (via FriendFeed)</a></p>
]]></content:encoded>
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		<title>Ewan MacLeod: Ã¢â‚¬Å“TFL destroys hopes of a mobile phone/Underground relationship http://tinyurl.com/cvr5t2.Ã¢â‚¬Â (via FriendFeed)</title>
		<link>http://www.mobileindustryreview.com/2009/03/ewan_macleod_tfl_destroys_hopes_of_a_mobile_phoneunderground_relationship_httptinyurlcomcvr5t2_via_friendfeed.html</link>
		<comments>http://www.mobileindustryreview.com/2009/03/ewan_macleod_tfl_destroys_hopes_of_a_mobile_phoneunderground_relationship_httptinyurlcomcvr5t2_via_friendfeed.html#comments</comments>
		<pubDate>Tue, 17 Mar 2009 19:21:57 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://www.mobileindustryreview.com/2009/03/ewan_macleod_tfl_destroys_hopes_of_a_mobile_phoneunderground_relationship_httptinyurlcomcvr5t2_via_friendfeed.html</guid>
		<description><![CDATA[ Ewan MacLeod Ã¢â‚¬Å“TFL destroys hopes of a mobile phone/Underground relationship http://tinyurl.com/cvr5t2.Ã¢â‚¬Â March 17 at 5:21 pm - Comment - Like I get this; I really do -- you don&#039;t want people arsing about on their handset texting and falling off the platform... that said, I&#039;d still like to have signal myself..]]></description>
			<content:encoded><![CDATA[<p> Ewan MacLeod Ã¢â‚¬Å“TFL destroys hopes of a mobile phone/Underground relationship http://tinyurl.com/cvr5t2.Ã¢â‚¬Â March 17 at 5:21 pm &#8211; Comment &#8211; Like I get this; I really do &#8212; you don&#039;t want people arsing about on their handset texting and falling off the platform&#8230; that said, I&#039;d still like to have signal myself..</p>
<p><img src="http://friendfeed.com/static/images/icons/internal.png" /></p>
<p>Read more:<br />
<a target="_blank" href="http://friendfeed.com/e/4dd084ef-8afe-b770-e81f-41a294665d6b/TFL-destroys-hopes-of-a-mobile-phone-Underground/" title="Ewan MacLeod: Ã¢â‚¬Å“TFL destroys hopes of a mobile phone/Underground relationship http://tinyurl.com/cvr5t2.Ã¢â‚¬Â (via FriendFeed)">Ewan MacLeod: Ã¢â‚¬Å“TFL destroys hopes of a mobile phone/Underground relationship http://tinyurl.com/cvr5t2.Ã¢â‚¬Â (via FriendFeed)</a></p>
]]></content:encoded>
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		<title>Google Talk users now connected by text message</title>
		<link>http://www.mobileindustryreview.com/2008/12/google_talk_users_now_connected_by_text_message.html</link>
		<comments>http://www.mobileindustryreview.com/2008/12/google_talk_users_now_connected_by_text_message.html#comments</comments>
		<pubDate>Fri, 12 Dec 2008 11:17:35 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
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		<guid isPermaLink="false">http://www.mobileindustryreview.com/?p=12520</guid>
		<description><![CDATA[Let&#8217;s assume you&#8217;re having a productive conversation with a colleague via Google Talk, right? Then you need to go out. Away from your computer. You&#8217;ve got your handset with you but it&#8217;s a rubbish one that doesn&#8217;t do Google Talk or anything other than phoning or texting (think Motorola RAZR). How do you continue the [...]]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s assume you&#8217;re having a productive conversation with a colleague via Google Talk, right?</p>
<p>Then you need to go out.  Away from your computer.</p>
<p>You&#8217;ve got your handset with you but it&#8217;s a rubbish one that doesn&#8217;t do Google Talk or anything other than phoning or texting (think Motorola RAZR).</p>
<p>How do you continue the conversation?</p>
<p>Pick up the phone, usually.</p>
<p>Or, if you&#8217;re in the States, you can try use <a href="http://gmailblog.blogspot.com/2008/12/really-new-in-labs-this-time-sms-text.html">Google&#8217;s new Google Talk by Text function</a>.</p>
<p>They&#8217;re really given this some thought.</p>
<p>When you move away from your computer, you can opt to still appear connected &#8212; and receive messages from your contacts as normal via text when you&#8217;re out and about.</p>
<p>This is BRILLIANT.  Texts are delivered anywhere in the world (good old Google) and, what&#8217;s more, they&#8217;re delivered from independent MSISDNs (or different &#8216;phone numbers&#8217;).</p>
<p>Google have, imaginatively, bought a ton of 406 United States numbers (406 standing for G0O..gle).  Heh.</p>
<p>What this means is that since they&#8217;ve got an array of phone numbers to play with, they can actually route messages to your contacts on particular dedicated numbers.  So, for example, if you&#8217;re talking to me by Google Talk and I&#8217;m receiving your messages on my phone, I *ALWAYS* receive your messages from, say, 406 911 1919.  I can put that in my addressbook now as &#8216;YourNameGoogleTalk&#8217;.  When I text that number, the message will be routed into a chat between you and I.</p>
<p>Smart, smart, smart.</p>
<p>It&#8217;s unfortunately only working in the States at the moment.  I daresay it would be quite easy to buy a block of UK numbers to do this &#8212; and they&#8217;re pretty cheap nowadays.  So I can&#8217;t use it.  Until I&#8217;m in the States and my stupid Sprint phone number works.</p>
<p>Here&#8217;s how you get it activated:</p>
<blockquote><p>We&#8217;re just trying it out for cell phones in the United States right now, but you can send texts to your friends with US phone numbers from anywhere in the world. You can start by just typing a phone number into the search box in the chat window on the left, then select &#8220;Send SMS.&#8221; You can also select the contact you want to SMS first and then add their phone number.</p></blockquote>
<p>If you&#8217;d like to try it out, let me know, I&#8217;ll experiment with you.  Drop me a note or get me on ewansms@gmail.com.</p>
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		<title>NokiaWorldWatch: Ovi gets the message, better integration with others</title>
		<link>http://www.mobileindustryreview.com/2008/12/nokiaworldwatch_ovi_gets_the_message_better_integration_with_others_.html</link>
		<comments>http://www.mobileindustryreview.com/2008/12/nokiaworldwatch_ovi_gets_the_message_better_integration_with_others_.html#comments</comments>
		<pubDate>Wed, 03 Dec 2008 13:56:06 +0000</pubDate>
		<dc:creator>RobK</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[better]]></category>
		<category><![CDATA[gets]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[nokiaworldwatch]]></category>
		<category><![CDATA[ovi]]></category>
		<category><![CDATA[with others]]></category>

		<guid isPermaLink="false">http://www.mobileindustryreview.com/?p=12118</guid>
		<description><![CDATA[From their 14th Nokia World event comes the announcement of Ovi messaging now supporting more email and IM clients than ever before. Hurrah! They&#8217;ve finally got the message, received the signal, opened the missive Ã¢â‚¬â€œ you get where we&#8217;re going with this Ã¢â‚¬â€œ with the inclusion of the most frequently used mailing and messaging solutions [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mobileindustryreview.com/wp-content/uploads/2008/12/mail_on_ovi_01_lowres.jpg"><img class="alignnone size-medium wp-image-12119" title="mail_on_ovi_01_lowres" src="http://www.mobileindustryreview.com/wp-content/uploads/2008/12/mail_on_ovi_01_lowres-300x221.jpg" alt="" width="300" height="221" /></a><br />
From their 14th Nokia World event comes the announcement of Ovi messaging now supporting more email and IM clients than ever before. Hurrah!</p>
<p>They&#8217;ve finally got the message, received the signal, opened the missive Ã¢â‚¬â€œ you get where we&#8217;re going with this Ã¢â‚¬â€œ with the inclusion of the most frequently used mailing and messaging solutions around.</p>
<p>Over are the dark days where two polystyrene cups and a length of string is the best way to keep in contact with Nokia handsets.</p>
<p>Now they&#8217;ve listened to their people, taken heed at the requests and have brought to them a more solid foundation for messaging.</p>
<p>This new Ovi update surrounds getting email and messaging on their handsets, under the title Ã¢â‚¬ËœNokia Messaging&#8217;.</p>
<p>Where there&#8217;s now integration with said platform for Gmail, Yahoo! Mail, Windows Live Hotmail and AOL mail to name but a few.</p>
<p>On top of that, as if that wasn&#8217;t enough, they&#8217;ve also introduced the inclusion of their IM counterparts<br />
too. With the expected suspects of Google Talk and Yahoo! Messenger now all onboard.</p>
<p>There&#8217;s support too from what Nokia are quoting as thousands of ISPs around the world. We expect all of the above comes from the purchase of Oz communications a few months back. Who had a solid foundation in all of this and it just seems natural it&#8217;s now a part of Nokia</p>
<p>All this is accessible from their new online portal for Mail on Ovi with its now 1GB storage ceiling, offering up a single sign-in to accessing and creating Ovi email accounts.</p>
<p>Arriving globally this month in 12 languages, the beta is set to take on Series 40 devices first with others being around the corner.  Although the web version sadly won&#8217;t be around until February 2009.</p>
<p>As for their Nokia Messaging platform, it&#8217;ll be launched first quarter of next year. With owners of N71 and N95 first having access to a trial of their push email services <a href="http://email.nokia.com">here </a>from today.</p>
<p>This has been designed to support easy access and set up for mobile email, for better integration all their accounts. From how it was outlaid to us, it&#8217;s a simple process with no trauma at all.</p>
<p>In a reverse take on the new offering Ovi, this will be available for S60 devices with Series 40 coming along in the second half of 2009.</p>
<p>This does all seem to be gearing towards offering up Blackberry-esque services to all, without the premium on top.</p>
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		<title>One third of Americans don&#8217;t use SMS</title>
		<link>http://www.mobileindustryreview.com/2008/04/one_third_of_americans_dont_use_sms.html</link>
		<comments>http://www.mobileindustryreview.com/2008/04/one_third_of_americans_dont_use_sms.html#comments</comments>
		<pubDate>Thu, 10 Apr 2008 03:57:30 +0000</pubDate>
		<dc:creator>Julia</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[wirefly]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=6144</guid>
		<description><![CDATA[A survey out from mobile comparison shopping site Wirefly has turned up some interesting results on SMS take up. The survey says that roughly a one third of US users called themselves heavy texters and sent between one or two a day to hundreds a month, with another 29 percent labeling themselves as occasional texters. [...]]]></description>
			<content:encoded><![CDATA[<p>A survey out from mobile comparison shopping site Wirefly has turned up some interesting results on SMS take up. The survey says that roughly a one third of US users called themselves heavy texters and sent between one or two a day to hundreds a month, with another 29 percent labeling themselves as occasional texters.</p>
<p>Perhaps the most interesting part of this survey is that 35 percent of US users say they never use text messaging. At all. Ever. Iâ€™m struggling with this bit &#8211; I know shedloads of people who have no interesting in using any mobile data services, but not one who doesn&#8217;t send a text now and then. </p>
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		<slash:comments>9</slash:comments>
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		<title>O2 dusts down Bluebook back-up service for reappearance</title>
		<link>http://www.mobileindustryreview.com/2008/03/o2_dusts_down_bluebook_back-up_service_for_reappearance_.html</link>
		<comments>http://www.mobileindustryreview.com/2008/03/o2_dusts_down_bluebook_back-up_service_for_reappearance_.html#comments</comments>
		<pubDate>Thu, 06 Mar 2008 05:00:14 +0000</pubDate>
		<dc:creator>Julia</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[addresses]]></category>
		<category><![CDATA[back up]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[MMS]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[phone book]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[storage]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/2008/03/o2_dusts_down_bluebook_back-up_service_for_reappearance_.html</guid>
		<description><![CDATA[O2 is going on a promotions offensive for its back-up service, Bluebook. Bluebook stores users phone numbers, messages and cameraphone snaps remotely, so in the event a customer loses their phone, all the content goodness inside the device isn&#8217;t lost forever. While the free service isn&#8217;t exactly new, O2 has decided to bring it to [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span>O2 is going on a promotions offensive for its back-up service, Bluebook. Bluebook stores users phone numbers, messages and cameraphone snaps remotely, so in the event a customer loses their phone, all the content goodness inside the device isn&#8217;t lost forever. <o:p></o:p></span></p>
<p class="MsoNormal"><span><o:p> </o:p></span></p>
<p class="MsoNormal"><span>While the free service isn&#8217;t exactly new, O2 has decided to bring it to the attention of consumers with a £4.5 million advertising campaign. This sort of service, I&#8217;d imagine, will be gold for anyone who&#8217;s found themselves on the wrong side of a pickpocket, a boozy night out or a clumsy phase. <o:p></o:p></span></p>
<p class="MsoNormal"><span><o:p> </o:p></span></p>
<p class="MsoNormal"><span>Presumably if a user switches to a rival operator, their content is no longer accessible though. It&#8217;s a great way for O2 to convince customers not to churn, but I wonder if some sort of cross-operator storage might be a bit more handy?<o:p></o:p></span></p>
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