Link: ElectricNews.net:News:Mobile ad spend to skyrocket . A strategic report released by Informa Telecoms and Media, entitled “Mobile Advertising Services: Generating revenue through subsidised content,” predicts the next 12 months will mark the beginning of a sharp upturn in mobile advertising spend. It predicts this will be aided by the proliferation of cheap, high-quality multimedia [...]

Hot off the back of going live with Red Robin restaurants, Qtags have just announced that they’ve signed Popeyes restaurants.  Get in!  Congratulations to the Qtags team.  They really are pushing to introduce mobile into sensible, smart areas.  Here’s a quote from the release: Popeyes® Chicken & Biscuits, a division of AFC Enterprises, Inc. (NASDAQ: [...]

X-Factor is a-coming.  Well actually it’s arrived.  Did you watch it over the weekend?   I recorded it on Sky+ and had a look.  I can’t watch too much of it in one sitting as it’s so very well (over?) produced .  It’s excruciating watching some people who think they can sing totally screw up.   But [...]

I’ve been busy approving records this morning on the Who’s Who. It’s thoroughly interesting, it really is. For instance, I didn’t know that Helen Keegan of Beep Marketing does lectures at Universities and at the Institute of Marketing. (Her entry is here). There’s been quite a few additions so far. Two other recent entries: – [...]

I talked with Sarah, PR for MIG (Mobile Interactive Group) to follow-up on a comment Alex added to the post I made about Bounty‘s stupid mobile marketing campaign.   As expected and to be clear: MIG are just providing the technology platform for the service — not the marketing ‘creative’.  I imagine that’s supervised by Masterfoods.  [...]