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	<title>Mobile Industry Review &#187; mobile video</title>
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		<title>Hollywood looks to mobile video &#8216;mobisodes&#8217;</title>
		<link>http://www.mobileindustryreview.com/2008/05/hollywood_looks_to_mobile_video_mobisodes.html</link>
		<comments>http://www.mobileindustryreview.com/2008/05/hollywood_looks_to_mobile_video_mobisodes.html#comments</comments>
		<pubDate>Thu, 22 May 2008 22:50:55 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[mobile video]]></category>
		<category><![CDATA[mobisodes]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=6569</guid>
		<description><![CDATA[When the movie and television industry actually shines the light of attention on the &#8216;third screen&#8217; &#8212; properly &#8212; it will be fascinating to watch what happens. It&#8217;s been a ridiculous notion &#8212; mobisodes are Class-A-Rubbish on your average American mobile handset (RAZR, LG etc). But rather sexy on an iPhone. As technology improves and [...]]]></description>
			<content:encoded><![CDATA[<p>When the movie and television industry actually shines the light of attention on the &#8216;third screen&#8217; &#8212; properly &#8212; it will be fascinating to watch what happens.</p>
<p>It&#8217;s been a ridiculous notion &#8212; mobisodes are Class-A-Rubbish on your average American mobile handset (RAZR, LG etc).  But rather sexy on an iPhone.</p>
<p>As technology improves and as consumers begin to want to consume entertainment in this manner (as, I think they will, if it&#8217;s done right) &#8212; and smart, usable technology gets widespread use, well, it&#8217;ll be brilliant.</p>
<p>Here&#8217;s a story from The Hollywood Reporter introducing possible concepts to the industry.</p>
<p><a href="http://www.hollywoodreporter.com/hr/content_display/film/columns/e3iac5edbea24551b6507941c4a46098436?imw=Y">Mobile phones emerging as new video distrib channel</a></p>
<blockquote><p>Mobile mobisodes: We&#8217;ve come to think of movies as the Big Screen and television as the Small Screen, but there&#8217;s now an even smaller screen that&#8217;s emerging as a new way in which to distribute entertainment content.</p>
<p>That screen, the so-called Third Screen, is the one on our mobile phones. It&#8217;s a unique medium in that it&#8217;s always with us no matter where we are.</p></blockquote>
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