London, 10th June 2008 – Pedro Sañudo has been appointed new Chief Marketing Officer of Zed Group, the leading global MVAS player in terms of revenue geographical footprint. This appointment reinforces the marketing structure of Zed Group worldwide. As the new Chief Marketing Officer, Sañudo will have responsibility over the 53 countries where the company operates. Based at Zed´s headquarters in Madrid, Sañudo will report to Javier Pérez Dolset, President and CEO of the company.

Sañudo has a degree in Business Administration and a Masters in International Business and Marketing. In joining Zed, he will contribute an in-depth knowledge of the digital entertainment market and a wealth of professional experience in leading worldwide companies.

At the end of the 1990´s, he founded the company Innovadreams (Silicon Valley, US), which was dedicated to bringing international trade opportunities and emerging technologies to start up companies. In 2001 he became the European Direct Marketing Manager at Nintendo Europe (Germany), the worldwide interactive entertainment company, where he led the customer loyalty program and co-directed the company’s on-line marketing strategy. He was then appointed Senior European Marketing Manager of Electronic Arts (EA) Europe, where he consolidated the marketing plans for new media; including the development of more than 30 campaigns covering over 15 regions.

Before joining Zed, Sañudo was European Advertising Director of Yahoo! Europe (UK), where he was responsible for developing a strong integrated and clear brand proposition for the company and its key products.

Congrats Pedro! Looking forward to see what Zed has up their sleeves.