Mobile Industry Review » nike http://www.mobileindustryreview.com Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:46:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Nike customises trainers to your MMS http://www.mobileindustryreview.com/2008/06/nike_customises_trainers_to_your_mms.html http://www.mobileindustryreview.com/2008/06/nike_customises_trainers_to_your_mms.html#comments Tue, 17 Jun 2008 03:57:25 +0000 Julia http://www.smstextnews.com/?p=6853 Here’s a gimmicky but still really rather cool marketing idea from Nika: bespoke trainers based on your own mobile phone snaps.

It’s part of a mobile campaign called PhotoID, created for Nike by agency AKQA. Trainers buyers can take a cameraphone snap of “brightly coloured subjects, such as street graffiti or clothing”, MMS it off to Nike and get a message back showing a pair of Nike’s 1985 Dunk high-top customised using the colours in the photo. Anyone who’s really taken with their shoes can then buy the customised footwear.

You can see a video of the service in action over at The Guardian. I’m seriously tempted to give it a go.

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