The nice chaps at Mobile Entertainment magazine ran my ‘Fear The Googlepipe‘ opinion-piece yesterday morning. Did you catch it?

It’s based on a post I did a little while ago about the launch of the arrival of the Nexus One and what that could mean for your common-or-garden mobile operator. I say ‘based’, but the guys at Mobile Entertainment — proper media — have sprinkled some editorial dust and turned the original wail into a half decent looking piece. Thank you ME!

Here’s the first bit…

Well that was a day to remember. The day Google got stuck into mobile merchandising and nailed the mobile operator to the wall.

That’s it: thank you for coming, mobile operators! You did your best. But now you’ve been ‘owned’.

That’s it: thank you for coming, mobile operators! You did your best. But now you’ve been ‘owned’.

Well, maybe not yet. But do look out for the big G. With the Nexus One, Google has ushered in an entirely new way of buying a consumer handset: from its website in six clicks. Shit! Is it that simple?

Continue at Mobile Entertainment –>

Thank you to the delicious people who retweeted it — including the Infomob chaps, Mitcan, SLAMobile, Peggy Anne, Martin Wilson, Radek and MEF.

Regular reader, Mike Stead, reckons Mobile Industry Review should ‘get out a bit more‘.

I took exception to this statement on the basis that we’ve reported from six different countries in the last 3 months. But what Mike meant was we should get OUT more. Out into the fresh (read: cold, rainy) air. In the countryside.

Here’s his full statement:

We love Mobile Industry Review. The team are great guys, and their videos are the gems of an otherwise staid and boring industry. However we do think that they should get out more. Way out. In the countryside. Back to nature. Mobiles are at their best when out and about, and come into their own when a PC is not an option. So instead of jetting off somewhere exotic, incurring a massive CO2 footprint, let’s see the lads down home in the West Country somewhere, under canvas, kicking back but using their mobiles to have fun in the outdoors.

And he’s setup a Facebook group. Dear Gods…

You can take a look and decide whether or not to join here.

I made the commitment that we will go camping if 500+ people join Mike’s group. We’ll film the whole experience and make a MIR TV show from it.

I think that, right now, this 500+ number is a safe bet. Maybe 10 or so people will join, right?

I reckon James Whatley will be up for it. He’s generally up for doing ’stuff’ like this and he’s also been to that festival. What’s it called? The mud-infested one that’s much, much better when you can switch it off (i.e. watch on TV)? Glastonbury, that’s it.

I reckon Ben Smith might exhibit some good old fashioned plucky ‘come on Tim’ positiveness and will probably, at a push — and provided there’s electricity — be up for it.

Meanwhile Dan Lane and I share an affinity for warmth and comfort. My own perspective is that we (the Royal ‘We’) came out of the cave. We discovered fire. We evolved beyond our original programming. We got warm. We got comfort. I like to celebrate that, in a quiet way, each night.

I also happen to believe that I — and everyone else reading this text — is particularly lucky to have the ability to sleep more or less soundly in a warm environment every night. Millions do not. There’s a teeny bit of me that reacts negatively to going camping as a recreational thing to do when lots of people don’t even have a home to get back to. But then, looking at my 5 or 6 mobile contracts … they are highly, highly unnecessary in the context of daily life.

That said, the prospect of spending a sleepless night in some godawful field in the middle of the West Country of England with ‘wildlife’ crawling over me is not, on any level, appealing. I know some people enjoy that sort of thing though. Each to their own.

Mike’s had one chap, Justin Davies, join his Facebook campaign today. I joined as well, so I could write some outrageous things on the group’s discussion board.

So if you’d like to see us getting cold, soaked-through and generally really, really annoyed trying to ‘enjoy’ a night or so ‘camping’ in the West of England — and making a MIR TV show out of it — vote with your feet and join Mike’s group.

We are always responsive to our audience.

And Mike, if no one joins, we’ll stick to the Four Seasons or the Ritz Carlton…

I asked if she was ready for some rather direct commentary. She was up for listening.

I vented forth thus:

‘Take the lead’

“Come on people make this happen,” is the blunt message from Ewan MacLeod the founder of the blog Mobile Industry Review.

“What we have here is lots and lots of people staring at each other waiting for someone else to take the lead and do something,” said Mr MacLeod of the hurdles preventing the cell phone becoming a virtual wallet.

“We are already downloading and paying for digital content with our phones.

“We have a financial relationship with our phone operators and carriers. We access our banks via the mobile internet. This is all do-able and just makes good sense. So why the delay?” he asked.

I’m pretty pleased with this because in the previous paragraph, Maggie is quoting Tim Attinger, Head of Product Innovation at Visa. And guess what he says?

Have a read:

“The biggest hurdle is getting the business relationships in place with companies like ours, the mobile carriers, the operators and the financial services. We are working hard to find the right business construct.”

I think my summary of ‘lots and lots of people staring at each other waiting for someone else to take the lead and do something [in mobile transactions’ is thus, rather accurate.

The REAL question is the last point Mr Attinger made: The ‘right business construct‘. Or, in more direct language, who gets what split of the revenue.

And it could be potentially devastating news for Visa if you get Vodafone and HSBC jumping into bed together, for example.

Do you know something else interesting?

Wikipedia quotes HSBC as having 120 million customers worldwide. Sounds like a lot, yeah?

Guess how many Vodafone has?

288.9 million (according to The Times last week).

“I bank with Vodafone.”

Got a nice ring to it, that, hasn’t it?

The Vodafone Current Account. Heh. No room for Visa. Or Mastercard. Or anyone else.

Maggie’s produced a good overview — you can read the full piece on the BBC site here.

Over to you Dominic:

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In the first article in this short series I explored the frequency of mobile user activity in the context of music services and speculated how useful this information would be to the owners and distributors of music content. I think that the measurement of the frequency of each and every activity we do on our mobile devices can be very useful information for every type of service provider. I feel it is crucial that we as mobile customers are able to explore this data and take control of it.

There is traditionally a cultural divide between the way web companies and Mobile Networks view their users. Web giants such as Google and the prominent social networks put a lot of stock in “knowing the customer”. This knowledge of an individuals digital footprint allows them to place targeted adds on their pages in the hope we will think them relevant. Often this relevancy is laughably off the mark, the way Facebook persists in advertising dating services to people listed as married or in a relationship has received much derision. By contrast the Telco mentality is one of “owning the customer”, they are the conduit for all our mobile activity and we pay them a pretty penny for it. The operators maintain call detail records (CDR’s) for all of us, these allow them to make assumptions about us via similar data mining activities to those of the web players. The real relevance of their conclusions is still woeful, mostly because we have no way of retroactively influencing either sets of data.

In India for example it is common place for mobile users to receive daily marketing messages by SMS and unsolicited sales calls on their mobiles. Most Indian users are incensed by this but they have no recourse to stop it happening. AT&T managed to incur the wrath of a huge number of customers recently with a SMS campaign promoting a new series of American Idol. As AT&T are paid for every SMS vote cast on the series this must have seemed like an idea of genius at board level. This has created a wave of bad feeling and critical press. They did not think it was spam as they had taken a cursory glance at their CDR data, spokesman Mark Siegel explained…

“the message went to subscribers who had voted for “Idol” singers in the past, and other heavy texters”.

This level of assumption is what is holding up mobile marketing at present. The mobile is a very personal device, fortunately in Europe we have laws that govern this kind of SMS spamming but it still goes on to a certain extent. The CDR data is powerful, and hopefully closely guarded because it is actually our data. Then surely it belongs to us, if we recorded our calls and messages we would have the same set of information.

Last year I researched hundreds of mobile companies in order to programme the Future of Mobile conference. During this process, Skydeck stood out like a beacon. This is because Jason Devitt and his team went through a long and arduous process of gaining access to the CDR data from American Network Operators on behalf of their subscribers. They have recently launched their full raft of services in the USA to great accolades, many of us in Europe are looking on with envy. The service maps your CDR data in to a web app which allows you to see your real social graph, you can then share this with friends and colleagues to facilitate business and social activity. Skydeck truly understand the way this data should be used…

“it’s your data, not ours, and Skydeck protects it with bank-level encryption.”

This is hopefully the beginning of a new generation of tools we can use to leverage our own data. As with the Last Graph illustration in the last piece, graphical representation of the data really helps us understand our own activity. I would love to see graphical representation linking together the activity from my mobile, Twitter, Facebook, gmail and search history. Being able to choose which parts of this to keep private, and which elements I could make public as a profile for marketing agencies to see, would be beneficial to all. I have proposed that a simple set of sliders could have this information mapped on to them, allowing the user to switch either private or public and then set a measure of relevance unique to them. This kind of simple interface is well suited to the prevalence of touch screen devices. These could be nested to allow users to drill down as far as they feel is necessary to fine tune the control of information.

Advertisers need to get a lot smarter in the ways they deliver messages. The traditional mass media are rapidly loosing ground to the web and mobile in the way we consume content. Consumers are much less tolerant of interruptive adverts, personally I am happy watching a pre roll advert before some video content I want to see. I wish however that the provider knew much more about me so they could serve the product video for a new Armada ski model instead of an advert for a Royal Mail tailored growth pack. Jonathan MacDonald terms this preference information as vapour frames. If we could select themes and products we as individuals are interested in and simply star them in to our public profile, the agencies would know exactly what sponsor our content with.

We have reached a time where open Operating Systems and the enormously helpful growth in services with API’s should bring down the barriers to the development of these systems. The Mobile Marketing Association and Mobile Network Operators should be seriously looking at areas where they can combine to offer us new content and services on mobile. If users feel they can exert a level of control over this new mass media, I am convinced they will respond. Now if even more value can be added in return for engagement and sharing the marketers message amongst your peers, the ecosystem everyone wants will come to be. I intend to look at this further in part 3.

Related Links:
- http://www.futuretext.com/index.html
- http://www.nytimes.com/2009/01/14/technology/14idol.html?_r=1
- http://skydeck.com/features/
- http://www.mmaglobal.com/main

- – - – -

You can contact Dominic Travers via his Twitter: @DominicTravers.

Incidentally I’m meeting Jason from SkyDeck next week at Mobile World Congress — we should be able to bring you some good footage.

Some people, as I very well know, are not blessed with this kindred ability to use anything that has buttons. I have my Grandparents, a perfect example of the “older less inclined”, my Mum, the “not so old inclined”, and then sadly, even people who are about my age of seventeen or slightly older or younger, who are completely bamboozled by their mobile phone.

Now, it’s not surprising; in recent years or months, we’ve become inundated with technological advances, or a numerous collection of applications and abilities that our mobiles can now perform. Long gone are the days of playing “Snake” on your 3310, and thinking you were the bee’s-knees… We have the internet now!

But, what is the point in all of this, if what I read this week is in by any means shape or form, even remotely true.

Apparently, a survey conducted in both the UK and the USA has found that out of those questioned, some 45% prevented themselves from upgrading their phones due to “set-up issues”.

Following that, more surprising is that 61% of those questioned, had given up using Applications altogether because it was too complicated, and problems couldn’t be solved.

This is a very important aspect of any technological industry to bear in mind. On MIR we often to refer to people as “normobs”, in fact, I fall under that category. For the vast majority of people who fall under that category, who like those questioned have become completely perplexed at that ringing device that they haul around with them? How many of them are actually aware of the features that said mobile has, or doesn’t have?

More importantly, how is the industry going to change this? How are those like my Mum, the Grannies, or even my friends (who I try to educate in the ways of the Mobile Phone as much as possible), and the rest of them; what is going to happen to them?

To look at this logically, what is the point in having any technological advances when figures, which are pretty high, suggest that even in this booming age of computers, internet, socialising, gadgetry, and creativity, there’s an actual fear or distaste to moving forward because they simple cannot comprehend their phone.

Now as much as I would like to think we could “educate the masses” by introducing “how to use your mobile” into the curriculum, or even have someone standing in the Carphone Warehouse or Phones4U, who will happily guide through every detail of your beloved new buy… I just don’t see this happening.

Even so, whatever plan that tries to fix this obviously quite crucial problem in the market, I hope that it works!

Samantha.
samantha@mobileindustryreview.com

However, I was watching the news the other day, I think it was CNN or Sky or something, and I was half-heartedly listening; and suddenly something occurred to me about what I was seeing. The old usual reports of a foreign reporter standing with bullet-proof jacket, and some Army guys standing around them are slowly withering away…

And why is that?

Technology!

It was fascinating what it was that I saw, a man had been able to get in touch with a child over in Gaza over the internet, and was having a webcam conversation with them; and through this conversation came a live-feed, and first hand account of what is happening, without the need of invasive, and sometimes misleading (or dare I say biased) news reporters merely saying what they see.

Now this has all come about because of mobile telecommunications, and it’s only ever going to improve with better telecommunications.

What made me smile, and what made me happy is to think with the power of what this industry does, and what some other industries provide, we as a global population may some day have enough power to really create our own media – say a full scale “YouTube Revolution”.

Imagine that! And it all being down to a bit of technology.

Even more amazing than a Media Revolution, would be providing people like those in Gaza with no way to voice what it is that is happening in Gaza, with no means of communicating with the rest of the world what is happening; would be to be able to have an even better communication where civilians caught up in Political affairs such as this, can really communicate to the outside world what it is that needs to be done; and for us to be able to offer hope back to them.

And it’s things like the $100 laptop, working to improve efficiency and output of global communications, and developing new and exciting technology which can achieve this.

What’s more, is that it doesn’t have to end there. On Skype already you’ll see quite a few people trying to find ways to learn new languages via the internet, and others happily teaching in order to learn themselves. Well, why couldn’t that happen more?

“International Online Classrooms” -  I can see it now; the students would be embracing whatever technology they can get their hands on, be it the latest high-speed connectivity handheld phone, or an ultra-powerful Notebook with high-speed wireless internet, and maybe the odd person or two on their desktop… But it could happen, and there is no reason why it shouldn’t!

Maybe I am being am being tad optimistic, but I don’t like starting a new year with pessimism. But I’m also a realist by heart and by nature; I seldom overindulge in beliefs of the impossible, and I don’t believe anything that I have mentioned is impossible; and I’m pretty sure that there are more people out there could find even more better and plausible ideas than mine.

Well, a lot can change in a year, so let’s see what happens!

Samantha.
Samantha@mobileindustryreview.com

But a couple of months ago I signed up to a website to do with “students”, homework help, offers, competitions all that rather exciting rubbish really. And you know for some part it has been of some good use; then I got an update about a “Mobile Social Network”.

Originally, I though “ahh, I could review this, and see how incredibly wonderful it may or may not be!” then I clicked through, browsed at the website and spoke aloud to myself…

“Samantha, what are you doing? This whole idea is completely pointless, and certainly not “free” to you!”

It then suddenly hit me, like a brick that purely mobile social networks (Socials) are completely pointless, and useless.

The way I see it, with Facebook, Myspace and to some extent even the dreaded Bebo out there (plus many others), small little Mobile Networks such as “QEEP” which I was so close to reviewing, have not got a hope in hell to be of any use.

I’ll explain further; I was one of the first people out of my collection of friends to “migrate” to Facebook from Myspace; now encouraging my friends to move from their beloved Myspace accounts to something which in comparison offered no personalisation or customisation and looked rather bland was something of a headache. It was an even tougher job getting the Bebo users to realise what a pile of crap Bebo truly has become and convert them to Facebook also. Over a year down the line, if I want to see a certain friends’ latest photo’s I’ll still have to sign into Myspace of Bebo and have a browse.

Now as far as Mobile Socials go, I can’t see the point in it. A mobile phone for “most” people is merely a day-to-day tool; and I have to say there are still relatively few people I know who use their mobiles for any web-browsing need or desire. It’s simply not on the agenda.

Therefore it only appears apparent that for some young people Mobile Socials have absolutely no place in their lives.

Now for me, even though I do go on Facebook on my mobile (I think its part addiction), I go online because I know I have a few hundred friends, and that since the last time I looked at something it would have updated or changed. Similarly, I know that there is quite a large possibility I’ll have a status comment to respond to, or any other kind of notification.

But before any of that can even happen, you have to persuade your friends to migrate to this particular site or service. And that is by no means an easy task or feat; and then I realise, what is the point in having a Social just purely for the mobile?

As Facebook Mobile demonstrates, a platform you can enjoy on your Laptop, PC, Mac, PDA, and Mobile is quite possibly the best. Anyone can have access to it, and it’s relevant to you no matter what you’re doing. If I’m on Facebook at home, why would I update my under-populated profile on my Mobile Social?

There’s a time and place for Mobile Socialising, and I don’t know about anyone else, but for me it’s during times when I’m away from my computer, and when I have a bit of spare time on my hands. The hassle that I sense with even partially migrating to a new platform is pointless. There is nothing I can benefit out of a service which only serves a purpose at those very rare moments; I would much rather update my Facebook, or reply to a comment on my main form of internet socialising.

So does the purely mobile social network have any stability? Personally, I don’t think so; and just as the stories that have appeared on MIR over the past week about Twitter (and using it at home, work or play) just go to prove this. Any form of social network I believe, has to be usable and accessible no matter where you are, and what you’re doing. More than anything though, if you decide to migrate to a new platform you have to be able to ensure that your friends are going to want to follow you there; otherwise, what is the point?

I want to know what you think though. Am I completely wrong? Do you use a completely mobile, mobile social?  Feel free to send any e-mails into Samantha@mobileindustryreview.com

Also, before I forget; I hope everyone has a very good Christmas too!

So when I got my connection back some time late last week, I was mildly hoping to see something massively interesting to inspire me to write about; some major piece of news – I mean it’s nearly Christmas after all – or just something that might catch my eye.

Now even on my trawl across the internet in search of mobile news, and the latest goings-on in this brilliant segment of society and business I was expecting something.

Did I?
No.

Am I happy?
No.

You see, even I, a relatively technological “young” person/student, who has a keen interest in the world around me, and with Christmas looming just around the corner, just something eh?

Well, apparently not.

Now maybe some good news, and/or surprises are waiting around the corner for the New Year; or maybe something spectacular will happen in the after-Christmas sales. Needless to say though, I was expecting some major news about something; a big price cut, or some other form of attempt to gain more consumer interest in this very dismal financial situation.

I know I’ve said numerous times now about the lack of real spark at the moment, and the generally poor attempts at gaining custom; and although nothing major, I’m quite amazed at how little I’ve read about anything enticing me – as a probable and likely customer – to go and spend money.

Maybe I’m wrong in my presumptions that the mobile market is avoiding the “Credit Crunch” and that when I walked down my high street the other day, Phones4U, CPW, O2, Three, and the numerous other shops which hoard the high street were meant to be relatively empty on a busy Thursday leading up to Christmas?

Hmm…

Well, I’ll try not to be so pessimistic, and I will believe that someone somewhere is planning something out to ensure that the mobile industry remains in-tact.

Michael took issue with the manner in which we’ve covered the INQ1 launch. So much so he knocked me over a text about it this morning. I responded asking him to expand on his viewpoint so we could publish his opinion here. Over to Michael!

- – - – -

Hi Ewan,

I sent you an SMS about the INQ1 coverage on MIR earlier today.

To expand on it:

It seems the whole MIR redaction has fallen in love with the new INQ1 phone. A more balanced view of the device could be useful to the MIR readers.

The INQ1 is the third attempt from manufacturer Amoi to create a Skype-friendly handset.

It is also the first one that is remotely usable by third-party application developers.

It still has teething problems like the complexity of customizing a shortcut icon.

It is still based on a cheap Qualcomm chipset with limited audio capabilities.

It is still using a security model that is actually laughable.

However, Amoi is a good manufacturer when it comes to responding to developer feedback and producing improved firmwares. Hopefully, all the alpha and beta testing developers have gone through with this phone over the last few months will make for a good user experience now that the INQ1 is available in the shops.

The INQ software layer in itself, including the Skype VoIP and Facebook social networking clients, certainly looks exiting.

One last comment about the UK marketing campaign: Over-exposition reeks of desperation.

Regards,

Michael Aubert
http://developer.symbian.com/quick

- – - – -

Michael, thanks very much for taking the time to write and to rebalance the sometimes rather keen coverage we’ve been delivering here on Mobile Industry Review. You’ve made some fair points there — I’m looking forward to getting the perspective of the wider audience on the INQ1 too.

(And I’m just away to go and buy one!)

Now if you’ve ever read one of my rants before, you may be aware that I’m hung up on mainly two things.

The first being the lack of any originality in the Mobile sector (but I won’t go into that now), and secondly, price.

I’m a happy student; I live at home with my Mum, thanks to Ewan I have a job; but I also have quite a lot of expenditure. I fund all my school-books (and the price of them is astonishing), I pay for my own internet; I pay for all my socialising, my mobile, clothes and all the general stuff. Okay, I don’t have a mortgage to pay off; but even so, I’ve had to put off buying myself a car, and getting driving lessons because I simply cannot afford to be spending that much.

Well, I suppose that’s okay. At least I know I have my head screwed on, and I’m aware of my own financial limits. But even saying that, as I’ve mentioned before I really want a new phone – in fact I’ve been looking for something since the summer.

So it a two and half percent tax cut going to affect me buying myself a car, driving lessons, or even a mobile phone at the moment?

Simply, it’s a no.

Now, it’s not that I can’t afford it (because honestly, I can); the point being I know firstly I’m being cheated by mobile manufacturers. The clever plans to get you to think you’re buying into the latest technology to only find a month or so later the same company has released a better mobile, is just a joke.

Secondly, the amount of money I’m prepared to spend on a mobile is around £100, my absolute limit would have to be £120. Even so, two and half percent off of that is only a difference of £3! Now, even with my own self-admitted tightness when it comes to money, three pounds is hardly a noticeable difference now, is it?

Finally, I can happily predict that we’ll see lets say, some interesting sales in the near future. Well, this a blind guess, but I don’t see why it wouldn’t happen (and I don’t mean the normal January sales), I’m guessing there’ll be price reductions, sales, and attempts to move stock out of the back of the shop.

I’m saying this as a seventeen year old that has a job. Quite a few of my friends, also of the same age, in full time education in Sixth Form; who don’t have jobs. They rely on the menial amounts that their parents will spare them each week (which generally gets wasted on booze-ups at the weekend or something); and leaves them with nothing.

In fact, even just trying to get a new top from Top Shop takes a couple of weeks of saving, so think of how long it would take to get a mobile?

So do I think that Mr. Darling is going to spruce up the “young” people of England to be spending more? Certainly not, and I don’t see that this is going to affect the mobile market in any way whatsoever.

Then again, I may be wrong, and two and half a percent will make the world of difference; but if anyone was to work out their actual savings that they’re making by this VAT change, then I’m sure you may well find that it’s not a lot… A couple of pounds at the most!

Send any queries, e-mails or anything to Samantha@mobileindustryreview.com

My Mum gets Carphone Warehouse letters in the post; and the other day I arrived home from School, seeking out any interesting post for myself, when I came across a little Christmas brochure. I expected to see the usual mix of non-interesting and far-fetched mobiles, which have very limited appeal to someone who is as indecisive as I.

Then I came across the LG Cookie.

I’m not an LG fan by any means, yes their phones are nice, and I have to say although I appreciate the minor attempts at creativity with their naming processes; previous experiences of LG’s have taught me that they’re not my cup of tea. Should I mention I’m not a fan of their interfaces, or just generally how they work and feel?

However, the Cookie did catch my eye! It looks nice, it’ll be a new experience, it’s a touch-screen (another learning curve), and also the ability to use an on screen QWERTY keyboard, and importantly its price.

I don’t know what to do.

Now this could just be a sporadic urge to go and spend money, and get something just because I’ve seen it, and I like the price; but then I think… LG. An interface I know I won’t like, and will struggle to get grips with, and I fear I’ll see all the flaws in my purchase just after I’ve broken that “unbreakable seal” on the box.

It’s hopeless! I do this with every wonderful find I come across, and I deliberate an item and a possible purchase so much that it either becomes outdated and therefore useless, or I decide I don’t like it although secretly still wanting it, or I’ll find something else to admire and want.

I know for one, I can’t be the only person who does this; and I know for one that it’s probably a good safety precaution my mind has implemented to stop such impulse buying – a trait I really try to avoid at all costs.

Now I wonder, why is it I find mobiles such as the Cookie, and previously before it the LG KS360 before that, and there was also a Sony mobile before that too; why is it I loose interest, and forget about it, and then find some other mobile-crush?

Could it just be that no matter how lovely one major aspect or feature of a phone is say, it’s price, a new built in gadget or a sleek, slender design; it really isn’t enough to make a mobile good, or at-least good enough to buy.

What I’m beginning to see is that mobiles tend to be about one major factor, be it its connectivity, a particular design focus, a built in application, the camera, the media, the price, or its “technological achievements”.  I don’t want just one particularly above average feature as reason to invest in a mobile; I want a device that has equally good features which aren’t just surfing above the acceptable quality in phone.

So my next mobile-crush won’t be on a weak whim, a spur-of-the moment encounter, it’ll be something which offers more than one better than alright feature, and something I won’t fall out of love with.

Feel free to e-mail me anything at Samantha@mobileindustryreview.com

Firstly, I call for originality.

I personally think originality should be the first aspect of any design; and one would imagine that being original with design would be high if not on top of the list of things to do when making a new product… But I don’t see it a lot.

Most mobile phones are pretty much the same thing with a slight difference, and upgraded something-or-another; and it doesn’t hold interest. I don’t need a mobile that is only slightly different from the one I own now, so please, don’t try and sell it to me!

I’m not one full of ideas (and I will never claim to be), however, there are thousands of younger people in the UK, and millions around the world who I’m sure have at least a single idea on how to improve mobile phones, and come up with an original idea.

It is due to that, that I find no excuse for what many manufacturers are doing now; and when I look in the Carphone Warehouse, Phones4U or any other mobile-phone shop, and I see the same design specifications and in some cases even just the same physical design, I’m annoyed!

Secondly, a good deal!

Now this is where you get the “student” side to me; the side where I source out the cheapest possible deal. Going back to my first point, do something original at the same time (if you can), like Nokia and their “Comes With Music” – I said it when it came out, and I’ll say it now – BRILLIANT! That’s the kind of thing I love to see.

When I walk around the shops, complaining of the cold, wishing I had a Hot Chocolate, or even that Christmas would end, I want to be tempted to fall back in love with Christmas again. Give me something I can get excited about; a price that is so outrageously competitive that I will part with my cash there and then.

The Mobile networks? Well, couldn’t you give me a Christmas present too? How about a nice reward of getting say half of whatever I top up in the month of December free? (So I top up £10, and I actually get £15?)

And finally…

And this goes to pay-as-you-go more than anything else; bring me some good news about tariffs!

I’ve noticed more than ever my addiction to Facebook, and I’ll admit I spend far too much of my time thinking about Facebook and being on it. It’s edging on the slightly crazy spectrum, but I’ll survive.

The point is though; I can’t feed my addiction well enough. I want to browse on my mobile for a reasonable price, and at the same time I don’t want to be on a contract.
I know some networks (Orange are all of who I can think of right now), offer little bundle systems for browsing, which is a step in the right direction; but I want this on all networks; so that no matter who I am with, I can browse away on my mobile endlessly updating my status, and poking people. Or even check my e-mail; for a good price!

I know it’s too early to be discussing Christmas, but with any luck someone might take notice before the Christmas Eve rush, and this Christmas could be full of lots of mobile delights!

Samantha@mobileindustryreview.com

But it turns out my aimless journeys around my over-crowded school can come in handy… And I came across a poster of major intrigue!

I love mobile services which are useful. Finding services, and then realising whether or not they are useful or not is what I like doing; mainly because it is rare that I will find something that has use far beyond making a company or un-named person a lot of money.

So when I found this poster, I was intrigued.

I doubt I’ll need to remind or inform anyone of the current issues with “Knife Crime” especially in London and Schools. And as a teenager myself I monitor the news locally and nationally to see what is happening. I often find that the government and their pleas to stop knife crime are only just pleas. Having Gordon Brown or any MP for that matter, talking about a subject to do with young people, doesn’t reach many people.

I hear you ask, what about this intriguing poster?

It’s advertising an “anonymous” texting service which can be used to inform the Police about people or persons with Knives.

I think this goes above and beyond what Gordon Brown, the Police Chiefs and the number of other people or institutions have said or done recently. It’s all too easy to say, “We need to get knives off of the street” and that we as citizens – of whatever age – should be doing our best to prevent deaths on the street.

I’ll admit, when I was in lower school I knew of someone who carried a knife, or at least a blade of some nature. There was nothing I could do about it, because I knew the consequence of phoning up the police – getting the boy, and specifically his group of cronies onto me – so I didn’t do it. And I know also many other people were highly aware of the issue too, and as far as I know, no one ever phoned up the police.

And why was that?
The Police come into school, sit you down, talk to you, make an issue of it, and highlight that you’ve highlighted an issue, and therefore it all backfires on you!

The beauty of this service is the anonymity that comes along with it. On the poster we’re told that the number is scrambled, and therefore can’t be traced so no one can reply, and whatever happens as a consequence, the texter cannot be held accountable for it.

That’s what I call brilliant.

What I like more about this service is that it’s gone a bit beyond a poster campaign, and little business-type cards are being handed out to all the lower years. Admittedly, I stole borrowed one of these cards (for research purposes, naturally).

This is what our Government should be doing, what they should be talking about and implementing. And if such a service had been in place say three or four years ago when I was a little Year Eight or Year Nine, when I was thinking “Oh bugger, that boy has a knife”, I certainly would have sent a text.

So I have to applaud the common-sense which has finally kicked in, and I hope that someone uses it.

Any questions, comments, suggestions or anything as usual send them to Samantha@mobileindustryreview.com.

It has however hit me; I’m beginning to actually resent my mobile phone. As in, I actually don’t like it anymore.

I don’t mean I don’t like my outdated W810i; I’m actually rather fond of the device. It’s certainly better than most things I’ve come across on my bi-weekly visits to the town centre.  No, I actually don’t like the idea (at least for the moment) of being constantly in touch with the world, or at least my friends all the time.

Last week I was on Half-Term. A pleasant one week break from the mountainous piles of work I have to complete, and everything else that goes along with the joys of A Levels. One would expect I would be embracing the free time, and trying as much as possible to get in contact with all my friends…

I haven’t.

In fact, for the entire week my mobile phone was on silent. Now, I have my mobile on twenty-four seven. I actually cannot recall a day when my mobile has been turned off… It just doesn’t happen. This week though, I’ve become rather lax. I keep leaving my phone away from me (which never happens), and I actually try putting off looking at the device.

Now obviously, this could be due to a number of things; but I’ve come to the conclusion now, that I don’t actually want people being able to contact me all the time; and if they do, I don’t want to know about it.

Now this is an argument my Grandparents used against during the populisation of mobiles; “Why on earth would you want people to contact you when and wherever you are!?!” And to me it was as simple as, well, it’s useful for emergencies, and you never know what good can come out of it.

Could this be a phase? Certainly, and I no doubt expect to falling back in love with my mobile, and the joys of constant communication fairly quickly.

The point though, I’ve come to realise how intrusive it is. I’ve pointed out before the annoyances I’ve found with mobile phones in Public Places, and how I found them highly intrusive. But what about our personal lives?

Last week for example, I had fallen asleep rather early for half-term week (I think around quarter to ten). I woke up an hour later; after I found the DVD I had been watching had restarted its self. So I got up, turned it off, got properly ready for bed, and glanced at my phone quickly. “SMS Received From: [name of friend] Read now?”

Now, had my mobile been on its usual “loud” setting, I would have had my very nice piece of Classical Music alerting me out of my sleep informing me of said message. I would have had my sleep disrupted by a text message! Not good.

I can recall a number of similar instances too… Sunday Dinner, and suddenly that ringtone; and blowing candles out on a birthday cake… Ahh, that ringtone again! Plus there are many, many more occasions where this has happened.

So do I resent my mobile?
Well, if anything, I’ve come to realise how intrusive and how bloody annoying the damn thing can be. It’s a sleep disturber; it’s an invited “guest” to special occasions, and just another way in which personal space can be invaded.

Then again, I love my mobile. It goes everywhere with me. It provides me the means to update Facebook wherever I am; to inform my Mum of after school-sessions of Chemistry I am attending. It enables me to contact friends for social gatherings, and family for when they need me.

Maybe I should just try turning my phone off once in a while? Yes, I could… But I don’t see it happening any time soon.

Saying that though, I wonder how well I would go trying going “Mobile-less” for a week? I reckon I could handle it… Maybe.

Do you think you hold any resent towards your mobile? Or, do you find it too intrusive on your personal life?

Once again, if you would like to e-mail me about anything, send them to Samantha@mobileindustryreview.com

I was browsing around my daily choice of news reads, when I came across an article where a simple SMS message is being used to highlighting the need to have HIV tests in Africa. I think it’s brilliant. It’s short, snappy, and highlighting a point, and trying to induce change with it.

So why then, doesn’t this happen here in the UK?

Now, I’ll tell you, I think it was around a week ago now I received a letter in the post informing me of the free Chlamydia tests I can have.  It’s a brilliant service, and I have to praise my local Primary Care Trust for providing it, and for the notice about it.  But do you know what would be better?

Tell me via the methods of communications I use most. And by that I mean E-mail and SMS.

I admit, I always check I have post, and I do write the odd letter (usually a complaint though), but I do use the “snail-mail” system. But, it’s not engaging, it’s not relevant, and it’s certainly not in touch with the speed of information transfer and communication I’m used to.

Whenever I speak to someone my age, it’s never “Oh, I got this is in the post this morning…” it’s “I got an e-mail a minute ago about…” and “Look at the text I just received!”. The old system of postal mail, I love it, it’s quaint and good to use occasionally, but it’s not good for informing me about a free Chlamydia test I can have.

What would have been brilliant would be a nicely worded (although not txt spk msg) with a link to a free WAP site. If that’s too much to ask for then maybe a service where I could text back my door number and post code to receive more information in the post, or maybe even a test pack.

This really isn’t rocket science, and nor is this asking too much. The most common methods of communication for young people (and probably, most people now), is via our phones. Not to mention, the effort required to get a reply is next to nothing, compared to the mini-form I would have to fill out, then the bother of finding an envelope.  And, with what is it, one in fifteen or ten people getting Chlamydia now, wouldn’t it only just make sense to target me, and all my peers using this method?

Obviously, there is an issue as to how, say my local Primary Care Trust would get hold of my mobile number, and then issues with data-storage and privacy – then again, I was slightly shocked at how information I’ve given to my GP has riddled its way into a mail-merging system.  But, if there was a way in which this system could work, then SMS could be used and become part of the greater-good.

But even say if Mobile Networks became obliged to send out such messages to all people aged nineteen or below, then this system would work brilliantly.

Food for though I think, and I would like to see something developed in the near future which maybe utilised the powers of SMS and even MMS more.

Any ideas, questions, thoughts or suggestions please e-mail them to me at Samantha@mobileindustryreview.com

You see, the other day I was sitting in the School Library working hard on a piece of History work, when a class came in and began working on the available computers. The class was a mixture of boys and girls who were thirteen/fourteen years young.
A group of these boys, who were sitting in front of me, immediately used the internet to find pictures of action-hero/game characters to photograph on their phones to use as wall-papers.

And you know what?
It made me realise… What is the point in having premium products when pretty much anything you could ask for is readily available on the internet for free?

Personally, I’ve NEVER bought a ringtone, wall-paper, game, application or anything of the sort. I know for one fact, it’s a con. I’ll end up being tied to an endless subscription of other crap I don’t want, and costing me the earth to fund too! But also I know I can get whatever I want, whenever I want it, completely free.

I’ve never completely understood why at least presently, why companies such as Jamster, or the dozens of others who offer such a costly services still manage to get customers. Then again, people will never cease to amaze me!

However, say my Mum for instance, a perfect example of someone who doesn’t quite comprehend how much of a rip-off the Ringtone/wallpaper business is.
About a year or so ago she went through this phase of buying ringtones from T-Mobile. Now a ringtone according to T-Mobile was a thirty second, low quality clip from a song. Now my Mum over a period of say half a year bought only around two or three, but it actually set her back £2.50 per tone.

That’s £2.50 for a poor sounding, thirty second sample of a song. iTunes (as much as I dislike the service) offers a full track for 79p. How on earth does this make any sense?

Of course, me being the money-tight, and scared of spending person that I am, told my Mum off several times for such lavish expenditure on such a poor quality product. However, it was a case of, “I want, I get”.

I think the same can be said to the other more “adult” services which are available to mobile users. Dare I reiterate the countless adverts that appear on several channels after ten o’clock – but the point is people pay (quite a lot) for something which they can get for free. I don’t understand it, but I’m not going to try and understand it.

Although saying that, I wonder how much of a future these companies have. I can only imagine (and hope really), that as we get more technologically in gear, and as new generations become more equipped to the world of mobiles and computers that maybe in the near future such rip-off schemes may not exist.
I can’t blame T-Mobile, Jamster, or any of the other companies mainly for this; as actually I think its part stupidity on our behalf too. It’s just amazing how thirteen year olds are already grasping the concept of getting what they want for no cost. As Bluetooth, and probably, better technologies come into existence, I can only imagine that sharing, and moving our media around devices will only get easier, and quicker.

I can also only hope for the sanity of myself, and quite possibly many others, as dodgy ringtone manufacturers will cease to exist. Stick a nice classical piece as your ringtone – it’s what I’ve done!

Send any e-mails, questions or anything else to samantha@mobileindustryreview.com

I’m asking, what has been your favourite mobile phone, you have owned, ever!

I’ll start with mine. Now for me, this is an incredibly tough choice, it’s between the Nokia 3310, and the Nokia 3200! (Not exactly high-fliers, but allow me to explain).

The 3310 was my second mobile (2003), a replacement for my Sagem MC3000 that died on New Year (at twelve o’clock, which was a little scary). I hopped off down to Woolworths, and invested I think £60/£80 (I forget exactly) on the 3310.

Not only has this phone got to be the most difficult to break (I’ve thrown, sat on, dropped, spilt drinks over, run over mine quite a few times), but it also came with some of the most majestic ringtones ever (which I played whilst having dinner in Croydon Park Hotel once, not a good idea mind you), and the best game ever… Snake!

What I loved most about this phone was not only it’s simplicity, highly annoying but brilliant ringtones, and the game we all got addicted too, but just the pure awesomeness it had. It was revolutionary at the time, and its fascia customisability was brilliant. I bought quite a few myself, and new buttons (although the originals were the best).

Then in 2005 (January the eleventh to be exact), I bought my fifth or sixth mobile; the Nokia 3200. Now I was stepping into the world; my first camera phone and my first phone that had “Polyphonic Ringtones”.  This set me back, £80 with £10 free “airtime” as Virgin called it.

From what I remember many people hated the device, the buttons were odd (which I loved, and can text better on today, than on any other device), the camera was rubbish (but what did I care), and I was able to ruin the look of my phone by making paper templates to stick in the clear cover.

The 3200 had the features that the 3310 couldn’t aspire to yet; a Radio, a torch, the camera, voice recording, and a colour screen!

Nokia proved them-selves on durability with this phone, more so than any other. At this time in my life I spent the majority of my time falling off of my BMX, being completely clumsy, and still throwing things about. And it still worked perfectly (despite the aging battery) until September 2007.

It’s not only the devices I love, but the memories associated with them. The voice-recording feature on the 3200 was brilliant for recording dodgy singing or peoples snoring; and the 3310 – day long battles with friends, competing to get the highest score on Snake. (Mind you, I was eleven!)

I could ramble on endlessly about the brilliance of both of these devices (which I would be more than happy to use today). Which brings me to you!

What is your favourite mobile device you have ever owned? It can be one you have now, or one you had ten years ago; whatever it is, tell me what it is. I wonder how many of us consider our current devices our absolute favourites!

Any questions, or anything send me an e-mail at Samantha@mobileindustryreview.com and I’ll get back to you!

Let the memories commence!

What has to annoy me the most with mobiles, especially here in the UK, is the locking, and branding of mobiles on certain operators.

I absolutely loathe this.

Yes, mobiles are subsidised by the networks we buy them from, and hooray for that, but loading horrible, cheap, and ugly firmware onto a device I have just paid for is at the very least; highly annoying. And then plastering your network brand all over my shiny new device? No thank you!

I will use the example of my Sony W810i, it has Orange branding all over it (which I hate), and when I used to turn it on, and use the menu, It was all Orange branded. No I don’t use Orange, and I don’t want them infiltrating my phone. So I decided to get it debranded; now apart from the fact that none of the high street retailers knew of such a term, was irritating.

I ended up doing the procedure myself; which for about two hours nearly bricked my phone. I was panic stricken, and worried.

The point is one shouldn’t have to half scare themselves to death in order to use a mobile they paid for, in the way they like. And even if you don’t break your mobile yourself as my friend found out, Nokia’s which (can) come hard locked can cost around £25 to unlock.

My answer to this problem is now to ask the staff at mobile shops “What phones do you sell on PayG unlocked?” and from there, only the devices which are unlocked, unbranded and free for me to do whatever I wish, I will take into consideration. It’s a terrible truth, but I will not pay in excess of £200 or £300 for a network free phone, but nor will I pay £100/£110 for a mobile that is complete with horrible firmware.

So to you, another mobile consumer, if anything, if you had one thing to change, what would it be? Would it be something to do with the handsets, sales, operators, applications, or anything!

Firstly, I should point out, the iPhone didn’t work. It’s by no fault of Ewan or I, but more like the Antenna is dead. I tried it out on O2, Virgin, Orange, Vodafone and other networks and it just wouldn’t get coverage.
Despite this, I have to say I grew close to the device.

Although I couldn’t text, e-mail, phone, browse or anything that the iPhone was mainly designed to do, I could use the functions of the device. I particularly found the QWERTY keyboard useful, and brilliant.

I hate touch screens, but the keypad was for the most part absolutely brilliant. I had a couple of issues with the fact I couldn’t have it in landscape mode whilst texting or writing notes; but even so, brilliant.

I was equally surprised at the ease of use. My Grandma instantly fell in love with it, and was even thinking up ways in trying to persuade my Grandad to buy her one! I did find the lack of options and settings annoying; I like to have full control over a device I have, and I wasn’t impressed with the lengthy settings menu with little depth.

Annoyingly, I found that the iPod on the iPhone was disappointing; the sound quality from the built-in speakers was horrific. The amount of energy it drained from the battery was equally appalling, and iTunes drove me utterly insane. However, I do have an iPod compatible Altec Lansing speaker device which I had never used with an iPod before. I was pleasantly surprised with the quality, but that was only because it was better than the worst I imagined it would be.

I can’t say I definitely like or even love the iPhone, and nor can I say I hate it. I have enjoyed using it. I will admit I was wrong about the touch screen interface, it won me over; actually it pretty much won over everyone in my house.

I can’t vouch for the whole quality of the phone either, and although Antenna issues exist in many phones, my research into the problem, and general issues with iPhones generally aggravated me.

You won’t see me in the Carphone Warehouse or O2 store signing up for a lengthy contract for the device, but it has certainly opened up my eyes to some of its features. If I can, I will try and definitely get a device with a good QWERTY keyboard, and simple interface; but I will also need something that suits my needs.

It’s a shame it didn’t work entirely, because I would have loved to have found out whether the applications, browsing abilities and the like could have also won me over?

I’ve mentioned this before (and no, I’m not complaining), but the iPhone really isn’t my cup of tea. I’m not that bothered about what people think of my mobile phone; I mean I was walking around with a Nokia 3200 until September last year. In fact, if my Nokia 3310 wasn’t dead, I would happily use that, with no care about its age or looks.

The iPhone to me, just screams “look at me, I’m expensive, and glamorous; come and feel my touch screen! You know you want too.” – And to put it bluntly, this isn’t me. My mobile has to be practical, and it has to do what a mobile should do, to a good standard, and importantly at a good price.

Okay, the iPhone may work well (I can’t yet vouch for that yet), but is it worth what you have to pay? And yes, I’m aware you can get iPhones for “free” on contracts; but does paying £75 for a contract sound like free to you? Or maybe more importantly, is it practical for a sixteen year old?

In simple terms that is a straight-forward no!

Then there is the fact it’s trying to be an MP3 player. I, unlike many people, do not like iPods. I once did, but after hearing the sound quality, and even having to endure using iTunes on my computer, I quickly realised what a horror it was. There is also the fact; I like to have separate devices for my MP3 Player and mobile.

I want my MP3 player to sound amazing, and my experience of listening to music on mobile phones, is horrible. I love my music, don’t get me wrong, but when I listen to it, I want it to sound good, not half-arsed, and distorted. iPods, as far as I have heard (and I’ve had the horrible pleasure of using and listening to quite a few), sound horrific. So surely it can’t sound much better as a mobile device either?

Then there are the applications. My mobile phone is used for texting, making calls, and for the radio when I’m out and about. I rarely use the internet due to the cost, and because Mobile sites drive me insane; and I don’t require much else. I like to have a camera in case I don’t have my Digital Camera on me, but that’s it really.

At tops my mobile phone requires a camera, a phone book, the ability to send and receive texts, calendar, FM Radio, Alarm and a torch.

Basically, I’m a normob at its best!

Maybe you can see why I don’t like the iPhone. It’s not because it’s crap (it may not be), but it’s because the iPhone isn’t a phone I require in my life. It draws too much attention to itself, and doesn’t suit my general purpose or needs. I don’t like phones which are designed purely to make other people, and their mobiles feel bad. Remember those cute Carphone adverts with the lonely phone? Well, I see the iPhone as the creator of that phone; it’s too brash and it tries to put other mobiles to shame.

Should I mention too, that I think it’s too big, the camera is wrongly positioned, and I don’t like touch-screens too?

However, despite this ramble which may just sound like a moan and it isn’t, I’m more than willing to admit that I’m wrong. I may be stubborn, but I will admit when I’m wrong. I want to see if the iPhone can win me over! Can I even be persuaded to buy myself one? Or, is it going to make me realise I was right, and in fact there are a collection of other annoyances about the device too?

Well, we’ll see in a couple of weeks, and see if I was wrong after all!

But, at least, most folk have internet enabled on their handset, right? Billing for data, now that’s another issue. But most folk have it activated. At least, ok… let me qualify that: If you’ve been given a *new* handset by your mobile operator recently — in the last two years or so — it should work. It should have MMS settings, data settings, it should have all that gubbins’ that the meta mobile industry depends on.

(By ‘meta mobile industry’, I mean the folk around it. The folk who give value to it. Beyond just calling and texting.)

It’s all good, yeah?

No.

I write this as another reminder so that in years to come, we can look back and see why it took 25 years to properly ‘mobilise’ the United Kingdom (as an example country) when it really should have taken 5.

I just took delivery of a new top-of-the-range (at the moment) Nokia N95 8GB, on my T-Mobile UK account. It’s a T-Mobile branded device, configured with all their settings.

Or so I thought.

I fired up the phone and tried connecting to the web. (I was looking for the 3.5G sign). Nothing.

‘Ok, perhaps there’s a signal issue in this area,’ I thought, since I was out in the sticks. I tried again when I got into London. No. No data.

‘Maybe the settings aren’t correct?’ I had a poke about. Looked ok.

I connected to my local WiFi fine. Just, my N95 8GB data settings appeared screwed.

Five days after switching on the device, I got this text message.

Reply to this text for free? What does that mean? Do you send a blank text? Or…? Screw it. I sent a text message with the word ‘hi’ in it. Just in case.

I got these two messages back:

Weird. I’ve already got ‘T-Mobile Internet’ on my device as an access point (that one isn’t working). So why would I need Web’N'Walk?

Whatever. I installed them both.

Nada.

I won’t bore you with the stupid blank-screen screenshots.

So what am I supposed to do now, T-Mobile?

Obviously I will arse about with the device and try and get it working. I’ll phone them to check that they’ve, er, enabled data on my account. And, I’ll generally mess about until it works.

But, let’s just assume that, this morning, 100 people took delivery of their new N95 8GBs from T-Mobile on an 18 month contract. How many of them aren’t able to access data on their device? And how many of them will actually phone up and complain? Most will, I’m sure, simply assume that ‘it don’t work’ and leave it there.

How depressing.

How shit does a mobile network operator need to be, to deliver me a NEW top of the range device that is incorrectly setup?

I thought we’d sorted all this, I really did.