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	<title>Mobile Industry Review &#187; Oyster</title>
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		<title>Use your mobile as your Oyster card!</title>
		<link>http://www.mobileindustryreview.com/2008/09/use_your_mobile_as_your_oyster_card.html</link>
		<comments>http://www.mobileindustryreview.com/2008/09/use_your_mobile_as_your_oyster_card.html#comments</comments>
		<pubDate>Tue, 02 Sep 2008 11:56:46 +0000</pubDate>
		<dc:creator>Samantha</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ewan]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[Mobile Commerce]]></category>
		<category><![CDATA[Mobile Development]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[nfc]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[Oyster]]></category>
		<category><![CDATA[Samantha]]></category>
		<category><![CDATA[transport]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=8918</guid>
		<description><![CDATA[That is just one idea that has been floating around Mobile Industry Review for sometime; and it seems like after a trial period, people like it! The Near Field Communications (NFC) which O2 had been trialling with Nokia has had some optimistic results. Apparently nine out of ten (90%) of the five hundred trialists said [...]]]></description>
			<content:encoded><![CDATA[<p>That is just one idea that has been floating around Mobile Industry Review for sometime; and it seems like after a trial period, people like it!</p>
<p>The Near Field Communications (NFC) which O2 had been trialling with Nokia has had some optimistic results. Apparently nine out of ten (90%) of the five hundred trialists said they were happy using the technology.</p>
<p>The Oyster Card is a hassle, and personally I hate the thing. Along with having to remember it, place it somewhere safe, but accessible is highly inconvenient.<br />
Ewan said back in January Ã¢â‚¬Å“Integrating it into a mobile handset makes sense to meÃ¢â‚¬Â and I have to say, I agree.</p>
<p>The results of this trial don&#8217;t come as much of a surprise really, when similar uses of technology have been implemented in Japan for example. I hope that this won&#8217;t be the end of the line for NFC technology; it&#8217;s taken long enough to get here, and from the results of this small, but useful trial scream that there is a strong desire, and liking towards it.</p>
<p>Eighty-nine percent of the trialists said they were interested in having their Oyster Card integrated into their mobile phone.</p>
<p>I want to know, do we ever expect a release date for this technology to be rolled out completely within London&#8217;s transport systems?</p>
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