Posts Tagged ‘sharp’

Sharp goes after China with Acquos

Monday, June 16th, 2008

Japan’s biggest handset maker, Sharp, is off to pastures new - targeting the massive Chinese market with high end devices, according to Reuters.

The Wall Street Journal says Sharp will trade off its TV brand, launching a range of phones under the Aquos banner. The first device will sell for 4,480 yuan (around £333) and come with a 3.2 megapixel camera.

The Chinese market is notoriously tough and recently some handset makers have admitted defeat and ceased selling their wares in the country. Targeting the bigger spenders might prove a wise move for Sharp though: there’s a big enthusiasm for higher-spec phones, as the 400,000 unlocked iPhones that turned up on China Mobile proved.

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Sharp ready to take on China before the Olympics

Monday, March 17th, 2008

Sharp has decided to take its mobiles to pastures new. According to reports, this one from the Financial Times among them, the electronics manufacturer is planning to start selling mobiles in China in time for the Olympics later this year.

The reports say that Sharp will bring in high-end devices to the Chinese market and the company is already in talks with operators about carrying the phones, making it the only Japanese handset maker selling its wares in neighbouring China (assuming you don’t count Sony Ericsson).

It’s no surprise handset makers are all turning their attention to China - it’s been enjoying record new subscribers of late and there’s still shedloads of room to grow before saturation starts to rear its ugly head. That said, Sharp’s compatriot Kyocera recently said it was pulling out of a China, so it’s certainly not an easy market, but it is one with enthusiasm for high end devices - exactly what Sharp plans to sell.

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