The pair’s service will cover: the service platform, a security and encryption technology, the platform for encoding into a DVB-H compatible format, the satellite delivery to terrestrial infrastructure and the TV channels themselves.

There’s a lot of advantages in going for a hosted option – it takes a lot of the upfront costs out of the equation and means that you can test out the service without committing a load of cash. That said, it doesn’t leave much room for differentiating services across different operators, but at least it’s a relatively safe way of testing out DVB-H while the business models – not to mention the demand – for mobile TV are being sounded out.