I was thinking of some kind of Texperts/AQA style service that does your drycleaning or the like.

But no!

SMSbutler is all about promoting a healthy lifestyle. Within you. Yes, you. Put down that donut.

Or doughnut, if you’re British.

SMSbutler is a new SMS text message service within diet, health and
lifestyle. You can receive motivating SMS text messages from your butler
three times every day before a meal.

Quick and easy – everyone has a mobile!

You know you want to, right?

Anyone can get started in just 10 seconds with this new SMSbutler

Text FIT to 85002
(Vodafone, T-mobile, Orange, 3, Virgin Mobile and Tesco Mobile customers)

Text FIT to 84300
(O2 customers)

The cost? £10 for ten days. Reasonable when you think about all the texts they’re going to send you:

You’ll receive 3 text messages:
> 7:00 a.m. before breakfast
> 11:00 a.m. before lunch
> 3:00 p.m. before grocery shopping and dinner.

Inspiring text messages with:
> Tips on healthy food and drinks
> Good health habits
> The latest dieting tips
> Healthy shopping tips
> Exercise motivation
> VIP fit tips
> Positive feedback

This is a rather smart idea.

Who’s game to try it out then?

Such evidence includes 4,500 complaints made in the first three months of this year, up 40 percent on last year), and 33 mobile services with total fines in excess of £360,000 in the first three months of the year.
PhonepayPlus will now be targeting unsolicited promotions, especially text messages; Price transparency and the use of words that indicate content is ‘free’ and subscription services like ringtones and the use of the STOP command. The results are out in July – hopefully the threat of coming under the regulator’s microscope will get all the cowboys to smarten up a bit.