Mobile Industry Review » subsidys http://www.mobileindustryreview.com Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:46:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Surprise Surprise O2 brings back subsidies to normal levals http://www.mobileindustryreview.com/2009/01/surprise_surprise_o2_brings_back_subsidies_to_normal_levals.html http://www.mobileindustryreview.com/2009/01/surprise_surprise_o2_brings_back_subsidies_to_normal_levals.html#comments Fri, 02 Jan 2009 16:59:05 +0000 Ricky Chotai http://www.mobileindustryreview.com/?p=13094 A few months ago we reported that O2 had removed subsidies on its £35 tariffs and this resulted in phones being free only on the more expensive £75 tariff. O2 intended on the other networks on doing the same,  however the other networks didn’t.

It now seems that O2 has given into the market and reinstated all its subsidies on its higher end handsets, for full details check out the full article over at Mobile Today.

Well done O2 it only took you nearly 5 months to realise your mistake!

I have a feeling the current economic situation here in the UK, is the reason for this change of tactics. I think it is highly unlikely that O2 customers would be willing to pay £100 for a N95 classic on an 18 month contract!

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