Mobile Industry Review » takeover http://www.mobileindustryreview.com Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:46:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 MIR Show – jMac takeover – Dan Rosen of AKQA Mobile http://www.mobileindustryreview.com/2009/01/mir_show_-_jmac_takeover_-_dan_rosen_of_akqa_mobile.html http://www.mobileindustryreview.com/2009/01/mir_show_-_jmac_takeover_-_dan_rosen_of_akqa_mobile.html#comments Tue, 20 Jan 2009 15:19:49 +0000 Ewan http://www.mobileindustryreview.com/?p=13869 It’s time for the fifth and final episode of Jonathan MacDonald‘s MIR Show takeover. In the series, produced jointly with Jonathan’s Every Single One Of Us movement, he has has been discussing the mobile advertising landscape with some of the industry’s luminaries. Today he’s talking with Dan Rosen, head of AKQA Mobile — who have some of the largest clients in the world on their books.

Watch out for the quote I Tweeted earlier today from Dan — “SMS is the Google of mobile” — used in the context of discussing how successful Google has been as a marketing medium online. It’s a good discussion — particularly if you’re interested in the ‘big business’ viewpoint of mobile marketing as AKQA are right there in the forefront.

Enjoy!


MIR Show – jMac takeover – Dan Rosen of AKQA Mobile from Mobile Industry Review on Vimeo.

]]> http://www.mobileindustryreview.com/2009/01/mir_show_-_jmac_takeover_-_dan_rosen_of_akqa_mobile.html/feed 4 Jonathan MacDonald’s MIR Show takeover http://www.mobileindustryreview.com/2009/01/jonathan_macdonalds_mir_show_takeover.html http://www.mobileindustryreview.com/2009/01/jonathan_macdonalds_mir_show_takeover.html#comments Wed, 14 Jan 2009 12:02:47 +0000 Ewan http://www.mobileindustryreview.com/?p=13551 A month back I invited mobile advertising guru Jonathan MacDonald to do a MIR Show ‘takeover’ for a week.

I envisioned Jonathan inviting five guests that he really, really rates — connected to the mobile advertising arena — to sit down with him and have a chat on camera.

I thought it would be explosive, exciting and compelling. I wasn’t wrong. If mobile advertising is your thing — and you’d like to see some great minds going-at-it with each other, then keep it locked here to Mobile Industry Review for the next few days.

I’ll be publishing the first video today here and on the MIR Show podcast feed. Jonathan lined up some brilliant guests and I’m very excited to bring them to you.

Standby!

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