Posts Tagged ‘tesco’

Tesco’s iPhone 3G: £222 + £20/mth, 3GS free @ £60/mth

Thursday, December 10th, 2009

Here’s the news straight from the Tesco release….

iPhone 3G and iPhone 3GS will be available to Tesco customers from just £20 a month, the lowest monthly contract price in the UK market. Tesco Mobile will also offer the first ever 12 month iPhone contract in the UK. Tesco Mobile will be the first mobile network to offer iPhone 3GS 16GB for free with unlimited calls, texts, and browsing, on a 24 month contract, for £60 a month.*

Here’s the schedule…

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All the details you need: http://www.tescomobileiphone.com/

The release concludes with this statement:

With 42 million shopping visitors a week into Tesco stores, and great value price plans on offer, the network expects consumer demand to be extremely high.

I wonder just how many impulse purchases Tesco will be able to generate…

Tesco peppers WAP portal with ads

Friday, April 11th, 2008

Apparently, what Tesco Mobile users really, really want is more advertising. After a trial earlier this year that saw advertising put up on the MVNO’s WAP site, Tesco reckons its users are now receptive to viewing advertising when they browse.

According to 4th Screen Advertising, which supplies Tesco’s ads, ads on the site, including promos for Bee Movie, ITV and Nivea got a click-through rate to campaign mini sites of between three and seven percent. The trial also showed that the average age of a visitor to the WAP portal is 36, with a majority of female users.

4th screen also said that 69 percent of users would click on a relevant ad. 69 percent click-through sounds like an amazingly high figure: I can’t remember the last time I clicked on web advert. Are mobile users more susceptible to ads than their internet counterparts, or has the novelty just not worn off yet?


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