Here’s a note I picked up from MobileToday: The new service will allow smartphone, tablet and laptop users to surf the internet while browsing the aisles for their weekly shop at no cost. via Mobile Today | Tesco to offer free Wi-Fi in stores. I think this is only going to help Tesco in the [...]

Tesco’s mobile scanning feature is really, really smart
I think I’m right in saying that Tesco is the second largest supermarket chain on the planet just before the Wal-Mart group of companies. In the UK alone, Tesco employs almost 300,000 people working across over 2,500 stores. It’s a veritable giant. Beyond a quick foray into a rather featureless (yet highly popular) Clubcard app, [...]
Hello to the 5,000+ consumers who visited today
Mobile Industry Review (“MIR”) is — as you might infer from the name — all about the mobile industry and whilst we do have a small consumer following, the site editorial is generally inaccessible for consumers apart from when we jump into reviews of, for example, the Orange Rio or the Sony Ericsson X10 Mini. [...]
Tesco’s iPhone 4 price plans are pretty good!
I have to say I’m consistently impressed with Tesco’s clear and straight forward iPhone pricing. I really do like how they’re pricing the device and the contracts. Whilst they’ve limited the options, I think this will make decisions for Tesco’s target consumer very, very easy. Here’s the tariff structure: Pay As You Go is nice [...]
Tesco’s iPhone 3G: £222 + £20/mth, 3GS free @ £60/mth
Here’s the news straight from the Tesco release…. iPhone 3G and iPhone 3GS will be available to Tesco customers from just £20 a month, the lowest monthly contract price in the UK market. Tesco Mobile will also offer the first ever 12 month iPhone contract in the UK. Tesco Mobile will be the first mobile [...]
Tesco peppers WAP portal with ads
Apparently, what Tesco Mobile users really, really want is more advertising. After a trial earlier this year that saw advertising put up on the MVNO’s WAP site, Tesco reckons its users are now receptive to viewing advertising when they browse. According to 4th Screen Advertising, which supplies Tesco’s ads, ads on the site, including promos [...]
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