New statistics out on how much we love our mobile messaging (guess what? It’s a lot) from the analysts over at Strategy Analytics. According to them, the world will be spending $88 billion on messaging by 2012 – that’s 15 percent up on 207 – and while text messaging will still make up the lion’s [...]
Tag Archives | text
4 in 10 of us have ditched our mobile provider
Watchdog Ofcom has been taking a look at how much we’re spending on telecoms these days and rather happily has discovered we’re paying less but actually getting more for our money – we’re paying about £1.50 less than we were last year on our communications – mobile, broadband etc – and about £4.30 less than [...]
Seriously underwhelmed by BBC’s Olympics text service
As Rob commented earlier, the BBC’s Olympics text service looked promising. I was looking forward to frequent text messages across the business day about plucky British chappies and ladies risking all for blighty and spectacularly failing. We’re very good at screwing up and coming last here in the UK. Or nailing the competition to the [...]
txtNation powering Blossom Hill’s wine text/MMS competition
The team at txtNation are rightly delighted to be providing the infrastructure for wine maker, Blossom Hill’s summer competition. Blossom Hill are giving away 20 summer garden parties worth £1k each. Nice. 3.75 million promotional bottles of their Rosé range are already out in the marketplace looking for your attention (and containing full details of [...]
Incentivated launches M&S back to school text campaign
Mobile marketing smarts, Incentivated, are helping out British retailing giant, Marks & Spencer (“M&S”) with their latest mobile marketing campaign, ‘Back to School’. The concept is that shortcode and keywords will appeal in the national press here in the UK, allowing M&S to track the response. All users then get a reply with a link [...]
Has the BBC learned its texting scandal lessons?
The Olympics are nearly here. It’s been four years since myself and five friends screamed ourselves at a TV as the men’s coxless 4 won gold by a gnat’s knacker. Four years since I nearly got fired for watching the badminton semi final instead of working. Four years since GB I watched in rapture as [...]
Give up smoking – by text
A recent service by GPS in Barking and Dagenham to target people who want to give up smoking has apparently seen great response rates from patients when targeted by text message. The service, run by iPLATO, is being used to ask patients what there current smoking ‘status’ is. The idea is that those who have [...]
Pay for your Abu Dhabi taxis by text
AME Info has a few lines about the new ‘Q-Cash’ system that’s shortly going live in the Emirate to enable people to pay for their taxi fares by text. This will be perfect if you come out of the restaurant or office without any cash in your pocket. Or if it’s tipping it down with [...]
No talking please, we’re on a plane
Who really wants to be able to use mobile phones on planes? It seems not as many of us as the airlines might be hoping, according to a new survey commissioned by Yahoo. The research found that nearly three out of four people questioned wanted in-air mobile phone use restricted to silent features like SMS. [...]
US operators hit with SMS charges suit
It looks likes US operators will be texting their lawyers. According to RCR News, a class action lawsuit is afoot against “six mobile-phone carriers and a top mobile virtual network operator” over the cost of incoming and outgoing SMS. RCR says the suit is looking for “recovery… for unauthorized charges, wrongful collections and unjust enrichment” [...]
US gets disaster warnings by SMS
What do people do during disasters? Turn to their mobiles, of course. The Federal Communications Commission has adopted a plan that will see mobile networks used to transmit alerts during disasters or emergencies. The system, called the Commercial Mobile Alert Systems, will see texts sent to mobile users including, presidential alerts, imminent threat alerts and [...]
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