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	<title>Mobile Industry Review &#187; Texting</title>
	<atom:link href="http://www.mobileindustryreview.com/tag/texting/feed" rel="self" type="application/rss+xml" />
	<link>http://www.mobileindustryreview.com</link>
	<description>Daily news and opinion for 250,000 industry executives and mobile fanatics</description>
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		<title>Arise Queen Hilton (Paris has been texting Wills)</title>
		<link>http://www.mobileindustryreview.com/2008/10/arise_queen_hilton_paris_has_been_texting_wills.html</link>
		<comments>http://www.mobileindustryreview.com/2008/10/arise_queen_hilton_paris_has_been_texting_wills.html#comments</comments>
		<pubDate>Mon, 20 Oct 2008 11:54:52 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Arise]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Queen Hilton]]></category>
		<category><![CDATA[Texting]]></category>
		<category><![CDATA[Wills]]></category>

		<guid isPermaLink="false">http://www.mobileindustryreview.com/?p=10306</guid>
		<description><![CDATA[Time for a bit of non-Industry wheezing. Paris Hilton and William Windsor in a tree, T E X T I N G. Each other, so reports The Daily Mirror. What celebrity&#8217;s mobile phone (is Prince William a celebrity or a non-celebrity famous person?) would you really like to find in the back of a cab [...]]]></description>
			<content:encoded><![CDATA[<p>Time for a bit of non-Industry wheezing.</p>
<p>Paris Hilton and William Windsor in a tree, T E X T I N G.</p>
<p>Each other, so reports <a href="http://www.mirror.co.uk/celebs/latest/2008/10/20/paris-hilton-texting-prince-william-and-invites-him-to-vegas-115875-20820292/">The Daily Mirror</a>.</p>
<p>What celebrity&#8217;s mobile phone (is Prince William a celebrity or a non-celebrity famous person?) would you really like to find in the back of a cab to have a nose through their text messages?</p>
<p>As for Prince William with a Blackberry?  I hope it&#8217;s a Bold &#8212; and I hope he&#8217;s got Google Maps working on it as he&#8217;s just started a <a href="http://www.mirror.co.uk/latest-news/news/2008/10/19/wheels-and-harry-princes-set-off-on-fundraising-motorcycle-trek-across-africa-115875-20817170/">motorbike tour of Africa</a> with his brother.</p>
<p>The things you learn when you&#8217;re sat on the Eurostar reading the paper and fuming about your own Blackberry not working&#8230;</p>
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		<title>IT Professor rubbishes texting as an emergency alert system</title>
		<link>http://www.mobileindustryreview.com/2008/09/it_professor_rubbishes_texting_as_an_emergency_alert_system.html</link>
		<comments>http://www.mobileindustryreview.com/2008/09/it_professor_rubbishes_texting_as_an_emergency_alert_system.html#comments</comments>
		<pubDate>Wed, 17 Sep 2008 23:37:32 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[alert system]]></category>
		<category><![CDATA[emergency]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Professor]]></category>
		<category><![CDATA[rubbishes]]></category>
		<category><![CDATA[Texting]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=9482</guid>
		<description><![CDATA[Now this is an interesting one. A very interesting one. You know how I&#8217;m all in favour of text systems for emergency or company/organisation-wide alerts? Well, that&#8217;s based on the system actually working as expected. The ability to be able to send a message to all 5,000 staff immediately (e.g. &#8220;Hello, come and empty your [...]]]></description>
			<content:encoded><![CDATA[<p>Now this is an interesting one.  A very interesting one.  You know how I&#8217;m all in favour of text systems for emergency or company/organisation-wide alerts?  </p>
<p>Well, that&#8217;s based on the system <i>actually</i> working as expected.  The ability to be able to send a message to all 5,000 staff immediately (e.g. &#8220;Hello, come and empty your desk please, Mr &#038; Mrs Lehman Brothers&#8221;) can only be a good thing, surely? </p>
<p>But as we&#8217;ve reported before, some systems haven&#8217;t entirely worked when they&#8217;ve been tested.  Witness, if you will, the <a href="http://www.smstextnews.com/2008/01/louisiana_state_unis_text_system_failure_was_misunderstanding.html">Louisiana State University text system screwing up during a test</a>. </p>
<p>There are obvious implications here for the companies that have grown up specialising in emergency text services for colleges, universities and organisations.  </p>
<p>The research by this Computer Science Professor is pretty direct.  And it&#8217;s not the service providers to blame per se &#8212; it&#8217;s the actual operator infrastructure that is, typically, simply not built to send 10,000 messages through one or two cellular masts in one location, immediately.</p>
<blockquote><p>The research conducted for the paper indicates that there are serious limitations in third party Emergency Alert Systems (EAS). In particular, because of the general architecture of CDMA, TDMA and GSM cellular networks, such systems will not be able to deliver a high volume of emergency messages in a short period of time. Through discussion, modeling and simulation, Traynor demonstrated in the paper that current systems not only cannot widely disseminate such messages quickly, but also that the additional traffic created by third party EAS solutions may disrupt other traffic such as voice communications, including that of emergency responders or the public to 9-1-1 services.</p></blockquote>
<p>Cellular News has <a href="http://www.cellular-news.com/story/33684.php">the full story</a>.</p>
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		<item>
		<title>Did you ever have a penfriend when you were younger?</title>
		<link>http://www.mobileindustryreview.com/2008/08/penfriends_when_younger.html</link>
		<comments>http://www.mobileindustryreview.com/2008/08/penfriends_when_younger.html#comments</comments>
		<pubDate>Thu, 28 Aug 2008 10:30:13 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[penfriend]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[textfriend]]></category>
		<category><![CDATA[Texting]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=8771</guid>
		<description><![CDATA[I came across this post on a forum this morning. We&#8217;ve got countless, countless alerts, feeds and whatnot &#8212; all around texting, SMS and mobile. Tia&#8217;s forum post popped up: Would you like to be email or text friends? Hello! my name is Tia, im not new to Christianity but im trying now to find [...]]]></description>
			<content:encoded><![CDATA[<p>I came across this post on a forum this morning.  We&#8217;ve got countless, countless alerts, feeds and whatnot &#8212; all around texting, SMS and mobile.  Tia&#8217;s forum post popped up: </p>
<blockquote><p><strong>Would you like to be email or text friends?</strong><br />
Hello!  my name is Tia, im not new to Christianity but im trying now to find my own way in my faith. I am 16 and love to talk lol so id hope you would to! Just looking for someone to text and talk to about God and life. Girl or guy it dosent matter please post or pm me if your instersted</p></blockquote>
<p>It got me thinking about penfriends.</p>
<p>I once had a penfriend&#8230; for about a week, when I was young.  A chap in Russia.  This was back when letters took weeks to arrive because they were all being read by the various authorities. </p>
<p>People at school I knew used to have tons of penfriends.  They used to write to each other every week.</p>
<p>Where are we today?  What do young-folk-do when it comes to penfriends?  We&#8217;ll ask Samantha and Issah.  </p>
<p>Meanwhile&#8230; Is there such a thing as textfriends?  Does that &#8216;work&#8217;?  Surely a textfriend is &#8230; well&#8230; just a person you text, as apposed to a penfriend? </p>
]]></content:encoded>
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		<slash:comments>15</slash:comments>
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		<title>&#8220;Is there any way to turn the SMS feature off?&#8221;</title>
		<link>http://www.mobileindustryreview.com/2008/08/is_there_any_way_to_turn_the_sms_feature_off.html</link>
		<comments>http://www.mobileindustryreview.com/2008/08/is_there_any_way_to_turn_the_sms_feature_off.html#comments</comments>
		<pubDate>Wed, 27 Aug 2008 15:05:20 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[off]]></category>
		<category><![CDATA[Texting]]></category>
		<category><![CDATA[turn]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=8739</guid>
		<description><![CDATA[So asks Tim Worstall on his blog: So, all mobile phones have SMS or texting on them. Is there any way to turn that feature off? Specifically, a way to turn it off so that anyone who tries to text you knows that it didnâ€™t go through? And that it wonâ€™t? As much as it [...]]]></description>
			<content:encoded><![CDATA[<p>So <a href="http://timworstall.com/2008/08/22/technical-question/">asks</a> Tim Worstall on his blog: </p>
<blockquote><p>So, all mobile phones have SMS or texting on them.</p>
<p>Is there any way to turn that feature off?</p>
<p>Specifically, a way to turn it off so that anyone who tries to text you knows that it didnâ€™t go through? And that it wonâ€™t?</p></blockquote>
<p>As much as it might wind me up, I can see that some people would really like this feature on their handset/mobile account.</p>
<p>(Thanks for sending me the link Andy)</p>
]]></content:encoded>
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		<slash:comments>15</slash:comments>
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		<title>Texting whilst walking is dangerous. Very dangerous.</title>
		<link>http://www.mobileindustryreview.com/2008/08/texting_whilst_walking_is_dangerous_very_dangerous_.html</link>
		<comments>http://www.mobileindustryreview.com/2008/08/texting_whilst_walking_is_dangerous_very_dangerous_.html#comments</comments>
		<pubDate>Tue, 26 Aug 2008 15:50:35 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[CBS News]]></category>
		<category><![CDATA[dangerous]]></category>
		<category><![CDATA[Texting]]></category>
		<category><![CDATA[walking]]></category>
		<category><![CDATA[whilst]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=8677</guid>
		<description><![CDATA[America&#8217;s fastest growing network morning newscast, CBS News, is reporting that texting whilst walking isn&#8217;t good. It&#8217;s bad. So bad in fact that it could get you killed. In other news, I&#8217;d like to point out that if you stick a knife into your heart, you could very well kill yourself. Also: And, I don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>America&#8217;s fastest growing network morning newscast, CBS News, is reporting <a href="http://www.cbsnews.com/stories/2008/08/26/earlyshow/health/main4384691.shtml">that texting whilst walking isn&#8217;t good</a>.</p>
<p>It&#8217;s bad.</p>
<p>So bad in fact that it could get you killed.</p>
<p>In other news, I&#8217;d like to point out that if you stick a knife into your heart, you could very well kill yourself.</p>
<p>Also: And, I don&#8217;t blame you if you didn&#8217;t already know this, but if you cut off your head with your penknife, you are in serious, serious danger of killing yourself.</p>
<p>Cutting your hedge with a hedge trimmer <em>could</em> be very, very dangerous too.</p>
<p>Swimming could be really dangerous as well.  Especially if you open your mouth and breathe continually.  I&#8217;m just saying.</p>
<p>You take care now.</p>
]]></content:encoded>
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		<slash:comments>23</slash:comments>
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		<item>
		<title>US DMA: Texting gets best response</title>
		<link>http://www.mobileindustryreview.com/2008/08/us_dma_texting_gets_best_response.html</link>
		<comments>http://www.mobileindustryreview.com/2008/08/us_dma_texting_gets_best_response.html#comments</comments>
		<pubDate>Tue, 26 Aug 2008 15:48:38 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[best]]></category>
		<category><![CDATA[DMA]]></category>
		<category><![CDATA[gets]]></category>
		<category><![CDATA[Jack Loechner]]></category>
		<category><![CDATA[MediaPost]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[Texting]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/2008/08/us_dma_texting_gets_best_response.html</guid>
		<description><![CDATA[This news, reported by Jack Loechner at MediaPost, might well get the attention of the mainstream advertising and marketing communities. According to the Direct Marketing Association, 24 percent of mobile phone users surveyed online have responded to mobile marketing. The DMA quantitative mobile marketing research found that 70 percent of consumers who have responded to [...]]]></description>
			<content:encoded><![CDATA[<p>This news, <a href="http://www.mediapost.com/publications/index.cfm?fuseaction=Articles.showArticleHomePage&amp;art_aid=89070">reported</a> by Jack Loechner at MediaPost, might well get the attention of the mainstream advertising and marketing communities.</p>
<p>According to the Direct Marketing Association, 24 percent of mobile phone users surveyed online have responded to mobile marketing. The DMA quantitative mobile marketing research found that 70 percent of consumers who have responded to a mobile marketing offer say they&#8217;ve responded to a marketing text message, compared with 42 percent who&#8217;ve responded to a survey and 30 percent to email offers.</p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>i2SMS powering Scion&#8217;s Minnesota State Fair text campaign</title>
		<link>http://www.mobileindustryreview.com/2008/08/i2sms_powering_scions_minnesota_state_fair_text_campaign.html</link>
		<comments>http://www.mobileindustryreview.com/2008/08/i2sms_powering_scions_minnesota_state_fair_text_campaign.html#comments</comments>
		<pubDate>Mon, 25 Aug 2008 22:24:40 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[i2sms]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[scion]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[Texting]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=8629</guid>
		<description><![CDATA[Giff Gfroerer if your go-to-guy if you&#8217;re doing 2-way text services throughout North America. Giff, President of i2SMS, dropped me a note to tell me about the latest campaign they&#8217;ve been working on. He&#8217;s been a long time reader of Mobile Industry Review and he knows that I absolutely eat-up news about mobile companies doing [...]]]></description>
			<content:encoded><![CDATA[<p>Giff Gfroerer if your go-to-guy if you&#8217;re doing 2-way text services throughout North America.  Giff, President of <a href="http://www.i2sms.com">i2SMS</a>, dropped me a note to tell me about the latest campaign they&#8217;ve been working on.  He&#8217;s been a long time reader of Mobile Industry Review and he knows that I absolutely eat-up news about mobile companies doing smart things for their clients.  There are far too many mobile companies navel gazing and not out there telling folk about what they&#8217;re doing. </p>
<p>i2SMS are working with <a href="http://www.encompassadvertising.com">Encompass Advertising and Marketing</a> &#8212; a full service national marketing agency who, in turn, are working for the car markers Scion.  Scion are one of their vehicles on site at the Minnesota State Fair.  It&#8217;ll be filled full with Scion-branded skulls and if you guess the number of skulls, you can win a new Garmin nuvi GPS device for each day of the 10-day Fair.  Nice!</p>
<p>If you haven&#8217;t come across Scion, check out their site <a href="http://www.scion.com/">here</a>. It&#8217;s rather smart.</p>
<p>There&#8217;s a million or so folk due to attend the fair and around 60% of them are in Scion&#8217;s target demographic.  I think they&#8217;ll be dead impressed at how the medium of text performs.  It&#8217;s already a fantastic method of engaging folk with a view to arranging test drives here in the UK.  </p>
<p>I&#8217;m told that Scion personnel are ecstatic about the early response of the campaign. I&#8217;m not surprised. Here&#8217;s a quote from a chap from Scion: </p>
<blockquote><p>&#8220;Thursday night&#8217;s winner was standing at a booth right next to ours when he received his message announcing he was the winner of the Garmin,&#8221; said Toyota Chicago Region&#8217;s Scion Field Manager Kendall Griffin. &#8220;All of a sudden, we could hear him cheer and shout that he was a winner.&#8221; Griffin continued, &#8220;We loved it.&#8221;</p></blockquote>
<p>Excellent, excellent, excellent!</p>
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		<title>Results Day and my Mobile Phone!</title>
		<link>http://www.mobileindustryreview.com/2008/08/results_day_and_my_mobile_phone.html</link>
		<comments>http://www.mobileindustryreview.com/2008/08/results_day_and_my_mobile_phone.html#comments</comments>
		<pubDate>Wed, 20 Aug 2008 14:12:34 +0000</pubDate>
		<dc:creator>Samantha</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[Call]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[GCSE]]></category>
		<category><![CDATA[Mobile Services]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[School]]></category>
		<category><![CDATA[Speak]]></category>
		<category><![CDATA[Texting]]></category>
		<category><![CDATA[Word]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=8461</guid>
		<description><![CDATA[Tomorrow, itâ€™s GCSE results day. This means two things â€“ feeling extremely sick, and using my mobile phone a lot! I havenâ€™t really thought about the communications side of tomorrow much, seeing as Iâ€™m more worried about everything else. However, as Ewan pointed out to me tomorrow morning I will spending more time than I [...]]]></description>
			<content:encoded><![CDATA[<p>Tomorrow, itâ€™s GCSE results day. This means two things â€“ feeling extremely sick, and using my mobile phone a lot!</p>
<p>I havenâ€™t really thought about the communications side of tomorrow much, seeing as Iâ€™m more worried about everything else. However, as Ewan pointed out to me tomorrow morning I will spending more time than I have in a long time, using my mobile phone.</p>
<p>From what Iâ€™ve seen from previous year groups (weâ€™ve been shown videos into scaring us to work hard), everyone is using their mobile; so how will I be using mine tomorrow?</p>
<p>Firstly, there are my plans to <a href="http://twitter.com/MaManfie" target="_blank">Twitter</a> everything. Itâ€™s more of a plan to keep me sane whilst walking into School than anything else. Then again itâ€™s also partially so that anyone who is interested enough to care, can follow whatâ€™s happening on my Facebook and Twitter profile.</p>
<p>Then, there are the â€œafter reading the resultsâ€ communications. Obviously, whether good or bad (that sends shivers down my spine), my family will want to know.</p>
<p>Thatâ€™ll mean making a phone-call to my Mum, and trying to tell her everything whilst everyone else in my year group is at the same time. My School is also built in such a way that gaining a signal is near impossible, so Iâ€™ll have to hunt around for a good spot, preferably away from my teary-eyed and excited peers.</p>
<p>I donâ€™t doubt for a single second that the hundred and eighty strong year group will not be making dozens of calls and texts. With everyone owning a mobile phone, and eager parents, I expect everyone will have fully prepared and topped up mobiles.</p>
<p>The rest of my family, namely my Grandparents have asked me to send them a text or â€œdrop callâ€ them. I can only imagine that even if I text them the results, theyâ€™ll be phoning me up, probably with speakerphone on, so that they can all hear.</p>
<p>And finally, another Twitter update.</p>
<p>Isnâ€™t it odd to think that five years of work will be summed up by 180 characters on the internet? Hmm, whatever the outcome, I donâ€™t want think about it now.</p>
<p>Whatâ€™s even weirder to think about is that there will be around three hundred thousand students receiving their results tomorrow, and probably doing the exact same thing. Maybe not the Twittering though, because I donâ€™t know of anyone in my friend groups, or year group who micro-blog; but I can guarantee that a number of texts and phone calls will be made.</p>
<p>With any luck whatever I will be texting and saying on my phone tomorrow, itâ€™ll be good â€“ although I donâ€™t have high hopes for Music. But even so, at least I can phone up a reassuring voice in the event of anything drastically horrible.</p>
<p>And that is why I love my mobile phone.</p>
<p>Best of wishes to anyone else who are also receiving any results tomorrow!</p>
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		<slash:comments>30</slash:comments>
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		<title>SOS: Samsung helping the victims of bullying and crime.</title>
		<link>http://www.mobileindustryreview.com/2008/08/sos_samsung_helping_the_victims_of_bullying_and_crime.html</link>
		<comments>http://www.mobileindustryreview.com/2008/08/sos_samsung_helping_the_victims_of_bullying_and_crime.html#comments</comments>
		<pubDate>Tue, 12 Aug 2008 12:40:30 +0000</pubDate>
		<dc:creator>Samantha</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bullying]]></category>
		<category><![CDATA[carphone warehouse]]></category>
		<category><![CDATA[MMS]]></category>
		<category><![CDATA[Mobile Services]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[Texting]]></category>
		<category><![CDATA[Youth]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=8193</guid>
		<description><![CDATA[I was just browsing the Carphone Warehouse site, and noticed the â€œBack to Schoolâ€ offers they have. This however wasnâ€™t what I was interested in; it was something called SOS Messaging. SOS messaging according to the CPH website is: â€œFeeling in danger? Simply press the volume key 4 times on your phone to discreetly alert [...]]]></description>
			<content:encoded><![CDATA[<p>I was just browsing the Carphone Warehouse site, and noticed the â€œBack to Schoolâ€ offers they have. This however wasnâ€™t what I was interested in; it was something called SOS Messaging.</p>
<p>SOS messaging according to the CPH website is:<br />
â€œFeeling in danger? Simply press the volume key 4 times on your phone to<br />
discreetly alert your parents that you need help.â€</p>
<p>Now maybe not the most interesting piece of news ever, and I certainly wouldnâ€™t expect a lot of older people to understand how amazingly fantastic this idea is; but take it from me, this has to be one of the most enlightening pieces of information I have read in a very long time.</p>
<p>For example, I myself have been in a number of situations where Iâ€™ve felt seriously in danger. However, getting your phone out, making a text or call is not the easiest task to complete. Nor is it practical if say for instance you know the people youâ€™re quite scared of may be tempted to â€œjackâ€ your mobile.</p>
<p>To put it simply, ever been so angry or even frightened where all you do is shake? Well, try and write a text when your arms are doing an uncontrollable fit. Itâ€™s not easy, and it isnâ€™t going to get you any help fast at all!</p>
<p>However itâ€™s also the button. It doesnâ€™t require the phone to be taken into sight. This means you may stand a lower chance of having your phone stolen off of you, or even being ridiculed for requiring assistance.</p>
<p>I can say having a mobile for some part does make me feel safer, but not completely. This due to the impracticalities that come with texting or calling your parents, or maybe the police if youâ€™re in danger or someone else is. The Samsung idea completely eliminates this problem, which is not only brilliant, but hopefully a huge help.</p>
<p>I can say that those of days of walking home from school in fear are gone; but as we all know the sad truth is, there will be always more victims of bullying or of aggressive attacks. Yes the mobile phone is useful, but its limitations make it useless in situations such as these.</p>
<p>I hope other big companies follow suit with this idea; especially Sony and Nokia who have a lot of custom with the teenage market. But I also hope that more is done to educate youngsters, especially those starting high school. Itâ€™s daunting to say the least, but in our current climate of living in fear, more should be done to reassure my generation, and those younger than myself of these tools available.</p>
<p>A lot of time, effort and money are wasted on â€œtalkingâ€ about the issue of bullying, and teenage crime. This though is just a waste, as not a lot is done to prevent, help or deter anyone from these activities. It is only simple measures such as the SOS Messaging which make some of the biggest differences to oneâ€™s confidence and ability to handle themselves in dangerous or worrying situations.</p>
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		<title>txtNation powering Blossom Hill&#8217;s wine text/MMS competition</title>
		<link>http://www.mobileindustryreview.com/2008/08/txtnation_powering_blossom_hills_wine_textmms_competition.html</link>
		<comments>http://www.mobileindustryreview.com/2008/08/txtnation_powering_blossom_hills_wine_textmms_competition.html#comments</comments>
		<pubDate>Tue, 12 Aug 2008 09:36:33 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[blossom hill]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[Texting]]></category>
		<category><![CDATA[txtnation]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=8188</guid>
		<description><![CDATA[The team at txtNation are rightly delighted to be providing the infrastructure for wine maker, Blossom Hill&#8217;s summer competition. Blossom Hill are giving away 20 summer garden parties worth Â£1k each. Nice. 3.75 million promotional bottles of their RosÃ© range are already out in the marketplace looking for your attention (and containing full details of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/smstextnews/2755720587/" title="Picture 34 by smstextnews, on Flickr"><img src="http://farm4.static.flickr.com/3166/2755720587_0f75a8ec82_m.jpg" width="194" height="124" alt="Picture 34" /></a></p>
<p>The team at <a href="http://www.txtnation.com">txtNation</a> are rightly delighted to be providing the infrastructure for wine maker, Blossom Hill&#8217;s summer competition.  </p>
<p>Blossom Hill are giving away 20 summer garden parties worth Â£1k each.  Nice.  </p>
<p>3.75 million promotional bottles of their RosÃ© range are already out in the marketplace looking for your attention (and containing full details of the promotion).  To enter you simply text your details to the txtNation shortcode.  Entrants will receive a reply confirming the receipt of their text message along with a quirky idea to enhance their own garden.   </p>
<p>In addition, 1,000 pubs in the UK will be promoting the relateed Blossom Hill MMS picture messaging competition.   I particularly like this concept:  </p>
<blockquote><p>Consumers are to take photos of themselves enjoying Blossom Hill wine with friends to be able to enter into the prize draw, in which people will win one of the 10 Garden party kit prizes within their local pub. All they have to do is simply take a photo of themselves and send it in with the word â€˜SUMMERâ€™ to 60999. For the other competition they could simply text in their name, address and D.O.B along with the word &#8216;BLOSSOM&#8217; to 60999 for the chance to win fantastic prizes. </p></blockquote>
<p>Blossom Hill &#8212; via their agency, <a href="http://www.pulsegroup.com/">Pulse Group</a> &#8212; purchased mFUSION and mBILL from txtNation enabling them to ensure that their campaigns were set up successfully and delivered perfectly, right on schedule. txtNation also created the website that Blossom Hill is using to host the picture competition.  </p>
<p>I can&#8217;t get enough of this kind of news.  I am really pleased to read about it and I&#8217;m delighted txtNation are telling people about it &#8212; all too often, we in the industry only find out about successes such as this when you&#8217;re in the local superstore.  The fact that big, big consumer brands such as Blossom Hill are adopting the medium of mobile to support their big summer marketing push is brilliant news for the mobile industry.  Because all of Blossom Hill&#8217;s competitors will now be peering at the competition and if they haven&#8217;t looked at mobile, they&#8217;ll now be a lot more keen on discussing it when it&#8217;s raised by their agencies next year.  </p>
<p>Bring it on.  The more, the better.  Nice one txtNation.</p>
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		<title>Texting &#8211; most important handset feature</title>
		<link>http://www.mobileindustryreview.com/2008/07/texting_-_most_important_handset_feature.html</link>
		<comments>http://www.mobileindustryreview.com/2008/07/texting_-_most_important_handset_feature.html#comments</comments>
		<pubDate>Wed, 02 Jul 2008 16:16:23 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[handset feature]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[Texting]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=7010</guid>
		<description><![CDATA[An interesting survey has just been published thanks to ACCESS Systems Americas, Inc. It found that 73% of US consumers buying a new handset said that text messaging was an important feature. The research was conducted by independent research firm Amplitude Research and other features that scored highly were having a camera (67%), having email [...]]]></description>
			<content:encoded><![CDATA[<p>An interesting survey has just been published thanks to ACCESS Systems Americas, Inc. It found that 73% of US consumers buying a new handset said that text messaging was an important feature.</p>
<p>The research was conducted by independent research firm Amplitude Research and other features that scored highly were having a camera (67%), having email capabilities (63%) and accessing the Internet (61%); while only 0.5% of respondents said that battery life was important &#8211; not like our own James Whately during <a href="http://www.smstextnews.com/2008/06/the_mobile_geek_of_glastonbury.html">Glastonbury</a>.</p>
<p>For the geeks amongst us, it is interesting to read that 39% of respondents have added new applications, while 21% have added six or more new applications.</p>
<p>But it wasn&#8217;t all geeks they talked to. They also surveyed some people just like my mum &#8211; as 4.83% said that the only reason they have a cell phone is in case of emergency!</p>
<p>You can read more on FierceWireless <a href="http://www.fiercewireless.com/press-releases/text-messaging-remains-most-important-feature-cell-phone-buyer-survey-says-0?utm_medium=nl&amp;utm_source=internal&amp;cmp-id=EMC-NL-FMC&amp;dest=FW">here</a>.</p>
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