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	<title>Mobile Industry Review &#187; Time</title>
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	<link>http://www.mobileindustryreview.com</link>
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		<title>Ofir Zemer of Pontis demonstrates Contextual Marketing at Amdocs InTouch</title>
		<link>http://www.mobileindustryreview.com/2011/05/ofir-zemer-of-pontis-demonstrates-contextual-marketing-at-amdocs-intouch.html</link>
		<comments>http://www.mobileindustryreview.com/2011/05/ofir-zemer-of-pontis-demonstrates-contextual-marketing-at-amdocs-intouch.html#comments</comments>
		<pubDate>Mon, 30 May 2011 20:30:01 +0000</pubDate>
		<dc:creator>Momchil</dc:creator>
				<category><![CDATA[Operators]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[cotextual]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[operator]]></category>
		<category><![CDATA[pontis]]></category>
		<category><![CDATA[real]]></category>
		<category><![CDATA[Time]]></category>

		<guid isPermaLink="false">http://www.mobileindustryreview.com/?p=21755</guid>
		<description><![CDATA[Here at Amdocs InTouch Ofir Zemer, VP Product at Pontis shows us how Contextual Marketing can do for Operators to help Customer Management. Contextual Marketing takes into account the &#8220;context&#8221; of the subscriber in Real Time. More from Ofir:]]></description>
			<content:encoded><![CDATA[<p>Here at Amdocs InTouch Ofir Zemer, VP Product at Pontis shows us how Contextual Marketing can do for Operators to help Customer Management. Contextual Marketing takes into account the &#8220;context&#8221; of the subscriber in Real Time.</p>
<p>More from Ofir:</p>
<p><iframe src="http://blip.tv/play/htkhgr7NCwA.html" width="640" height="390" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#htkhgr7NCwA" style="display:none"></embed></p>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Time to visit a Vodafone UK store</title>
		<link>http://www.mobileindustryreview.com/2009/05/time_to_visit_a_vodafone_uk_store.html</link>
		<comments>http://www.mobileindustryreview.com/2009/05/time_to_visit_a_vodafone_uk_store.html#comments</comments>
		<pubDate>Mon, 11 May 2009 08:03:38 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[a-few-days]]></category>
		<category><![CDATA[account]]></category>
		<category><![CDATA[everyone-on-the]]></category>
		<category><![CDATA[ewan]]></category>
		<category><![CDATA[find-out-what]]></category>
		<category><![CDATA[Meetings]]></category>
		<category><![CDATA[oracle]]></category>
		<category><![CDATA[penalties-still]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[Time]]></category>
		<category><![CDATA[Vodafone]]></category>

		<guid isPermaLink="false">http://www.mobileindustryreview.com/2009/05/time_to_visit_a_vodafone_uk_store.html</guid>
		<description><![CDATA[ It&#8217;s that time again. I am off to visit a Vodafone store to find out what&#8217;s going on with my five lines. I&#8217;m going to change around some of the price plans and decommission the lines I don&#8217;t need]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s that time again.</p>
<p>I am off to visit a Vodafone store to find out what&#8217;s going on with my five lines.  I&#8217;m going to change around some of the price plans and decommission the lines I don&#8217;t need. </p>
<p>I&#8217;ve also finally recognised that I don&#8217;t actually use 3,000 mobile minutes per month, nor do I need unlimited landline minutes.  That, plus 500 texts per month.  This harks back to a time when Vodafone insisted on charging 12.5 pence (inc VAT) per text and a whopping 35p (plus VAT) per minute to talk to someone on another mobile network here in the UK.</p>
<p>Crazy.</p>
<p>Things are better.  We&#8217;ve moved on.  Whilst a lot of the old price plan penalties still exist, the pay monthly plans are a lot, lot more modern &#8212; for instance, £25 gets you 600 minutes to anyone and unlimited texts. </p>
<p>I&#8217;ve been mentally sticking my head in the sand every time the Vodafone bill hits my back account.  Last month it was 600+ pounds.  That&#8217;s just silly.</p>
<p>Now I&#8217;ve got a few days spare before the meetings begin in earnest, I&#8217;m going to sort this out. </p>
<p>It&#8217;s possible to do this on the phone, but I can&#8217;t easily visualise the lines, the price plans and so on &#8212; and I don&#8217;t want to waste the time of their expert customer services people. </p>
<p>I would use their online account management facilities but, as everyone on the planet knows, Vodafone UK&#8217;s online service is more or less bollocks.  It looks to me as though it&#8217;s held together with a string of Oracle databases and some sellotape.  </p>
<p>I&#8217;m able to browse the phone numbers of the lines on my account. I&#8217;m also able to see it&#8217;s related price plan.  But if I try to change anything, I get an error message.</p>
<p>This error message has been particularly effective at preventing me from doing anything to my account for a good few months.</p>
<p>So it&#8217;s off to a store.  I&#8217;ll let you know how I get on.</p>
<p>I might even <a href="http://shop.vodafone.co.uk/shop/mobile-phone/htc-magic">pick up a new G2</a>.</p>
<div class=originallypublished>Originally published on <a href=http://www.ewan.net>Ewan.net</a> and automatically republished here on Mobile Industry Review. <a target="_blank" href="http://www.ewan.net/2009/05/11/time-to-visit-a-vodafone-uk-store/" title="Time to visit a Vodafone UK store">View the original post</a>.</div>
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		<item>
		<title>Converting Britain&#8217;s pensioners to ShoZu, one group at a time</title>
		<link>http://www.mobileindustryreview.com/2008/12/converting_britains_pensioners_to_shozu_one_group_at_a_time.html</link>
		<comments>http://www.mobileindustryreview.com/2008/12/converting_britains_pensioners_to_shozu_one_group_at_a_time.html#comments</comments>
		<pubDate>Thu, 11 Dec 2008 15:21:14 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[Devices]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Britain]]></category>
		<category><![CDATA[Converting]]></category>
		<category><![CDATA[one group]]></category>
		<category><![CDATA[pensioners]]></category>
		<category><![CDATA[shozu]]></category>
		<category><![CDATA[Time]]></category>

		<guid isPermaLink="false">http://www.mobileindustryreview.com/?p=12480</guid>
		<description><![CDATA[I&#8217;m sat in Cafe Rouge in one of the Home Counties. I won&#8217;t identify the specific one or the rather nice town in which I&#8217;m currently located, because I plan a few sweeping generalist comments and I don&#8217;t want hate mail from the local council&#8217;s online PR department (as happened recently with an unnamed English [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m sat in Cafe Rouge in one of the Home Counties.  I won&#8217;t identify the specific one or the rather nice town in which I&#8217;m currently located, because I plan a few sweeping generalist comments and I don&#8217;t want hate mail from the local council&#8217;s online PR department (as happened recently with an unnamed English market town).</p>
<p>So.</p>
<p>Cafe Rouge. A bit formulaic, yes.  A bit &#8230;  fake-French.  It is authentic in many parts.  You get bonafide authentic French service &#8212; i.e. drooping eyelid annoyance on the part of the waiters, uncomfortable seats, that sort of thing.</p>
<p>Cafe Rouge is a chain here in the UK foisting semi French fare on whoever will take it.  This one, however, is located in a rather nice leafy place, South West of London.</p>
<p>The &#8216;Rouge punters are very well heeled.  The credit crunch is not being felt here.  The car park is rammed full of Mercedes, Lexus and Range Rovers.</p>
<p>And all eyes turned upon me when I entered a little while ago.</p>
<p>That&#8217;s because I&#8217;m substantially below 65.</p>
<p>As I opened the door, I found myself gazing at a sea of ladies-who-lunch and retired Barbour-clad gentry.</p>
<p>In Cafe Rouge?</p>
<p>I kid ye not.</p>
<p>I took a seat by the window and whipped out my Mac Air and stuck in the Vodafone dongle.</p>
<p>And I set to work.  Stuff to do.  People to email.  Overflowing inboxes.   Twitter accounts to ignore.  That sort of thing.</p>
<p>All is fine.  I have a meeting in 2 hours so this place looked to me to be a good choice.  I&#8217;ve been here once or twice before and it&#8217;s served me well previously.</p>
<p>I didn&#8217;t reckon on it being this busy though.</p>
<p>After a few minutes, I whipped out a phone box and pulled out my new Blackberry Storm.  I could feel &#8212; and, er, see &#8212; people looking.  Old chaps were turning in their seats and nodding toward me, in between discussions about Woolworths going bust and heated discussions about how cold it is.</p>
<p>I didn&#8217;t pay much attention.  I did spend at least 180 of the most painful seconds of my mobile life trying to unlock the Storm.  Like a <a href="http://www.google.co.uk/imgres?imgurl=http://ircamera.as.arizona.edu/NatSci102/images/extinstruct_files/image002.gif&amp;imgrefurl=http://ircamera.as.arizona.edu/NatSci102/images/extinstruct.htm&amp;h=933&amp;w=662&amp;sz=282&amp;tbnid=xSDbNdP2v5AJ::&amp;tbnh=147&amp;tbnw=104&amp;prev=/images%3Fq%3Dschool%2Bfor%2Bthe%2Bgifted&amp;usg=__O5rndP0K5AXmWnpJYiW9KOd3jEg=&amp;sa=X&amp;oi=image_result&amp;resnum=2&amp;ct=image&amp;cd=1">school-for-the-gifted</a> arse, prodding the screen repeatedly.</p>
<p>Press the unlock button, it said.  I pressed on screen.  PRESS.  PRESS-PRESS-PRESS.</p>
<p>Until, as I turned bright red, I realised there was a physical sodding button on the top of the device.</p>
<p>At which point a chap sauntered over.  Slowly.  At least 65 I reckon.  Barbour bodywarmer and scarf still on, despite the warm restaurant.  I reckoned his was the S500 Mercedes nearest the door.</p>
<p>&#8220;Excuse me, I don&#8217;t mean to bother you,&#8221; he said, eyes casting across my little table full of mobile devices.</p>
<p>&#8220;Shit,&#8221; I thought, &#8220;I&#8217;ve wandered into some Mobile Phone Chairman&#8217;s Club and they&#8217;re all going to know I didn&#8217;t have a clue how to unlock this new Storm.&#8221;</p>
<p>I looked up.</p>
<p>&#8220;Hello,&#8221; I said, putting the Storm down on the table.  Face down.</p>
<p>&#8220;Is that an iPhone you have there?&#8221; he asked.</p>
<p>Cue internal sigh of relief.  This chap does not own half of RIM.</p>
<p>&#8220;No, this is the new Blackberry Storm,&#8221; I say, holding it up and mentally crossing my fingers in case he wanted to actually SEE the device working.  Hadn&#8217;t worked out the unlock at this point you see.</p>
<p>&#8220;Ahhh,&#8221; he said, crestfallen.</p>
<p>&#8220;It&#8217;s just, my friends and I,&#8221; he continued, &#8220;We&#8217;re trying to work out how to get a photo of Richard to his granddaughter.&#8221;</p>
<p>Riiiiiiiiiiiiight.</p>
<p>Flipping flucking arse.</p>
<p>&#8220;Oh right,&#8221; I say, with my Mobile Industry Review Head Switching On.</p>
<p>I had the article written in miliseconds.  Old dude trying to use shite Sony Ericsson or Nokia handset to send picture. Bollcoks. Doesn&#8217;t work. Useless interface.  That&#8217;s what I was thinking.</p>
<p>&#8220;What handset is he using?&#8221; I asked.  I could see the one that I took as &#8216;Richard&#8217; looking over expectantly, tiny rimmed glasses on the end of his nose.</p>
<p>&#8220;iPhone.  It&#8217;s an iPhone isn&#8217;t it Richard?&#8221; the chap boomed across the aisle.</p>
<p>Ah hah.</p>
<p>GET IN.</p>
<p>A completely different editorial piece began to take shape in my mind as I stood up and headed to the rescue.</p>
<p>Richard, it turned out, was trying to send a picture of Sophie the dog.  I kid you not.  He&#8217;s got a dog called Sophie.  To his granddaughter.</p>
<p>&#8220;I just got this last week,&#8221; he says thrusting the device at me as though it was some kind of brick.</p>
<p>&#8220;And how are you finding it?&#8221; I ask.</p>
<p>&#8220;Oh love it, love it.  Very easy to use.&#8221;</p>
<p>Right then. What&#8217;s your problem sending shit then, I thought.  It isn&#8217;t that difficult if you&#8217;ve taken a few minutes to learn how to use an iPhone.</p>
<p>&#8220;How do I actually SEND a photo? I get many from my granddaughters now,&#8221; he explains.</p>
<p>Ah.</p>
<p>Ok.</p>
<p>Er.</p>
<p>The same way you receive them.  That&#8217;s what I was going to say.</p>
<p>But you know, keep it simple.</p>
<p>So I guided Richard and his ever-so-interested jolly-hocky-sticks chaps through the process of taking a photo and emailing it via the iPhone system.  Piece of simplicity as you know.</p>
<p>I looked around and saw that the other four chaps were all bearing shite handsets.  It was to be expected, I suppose.</p>
<p>But the fact that ONE 65+ chap HAS an iPhone&#8230; well that&#8217;s very interesting.  He walked into an o2 store recently and fought with the salesperson to get him to sell him one.</p>
<p>&#8220;He tried to fob me off with some small thing,&#8221; Richard tells me as I tap away.</p>
<p>&#8220;Have you tried applications?&#8221; I ask him, &#8220;The App Store?&#8221;</p>
<p>A quick negative reaction prompts me to avoid going into that.</p>
<p>Ok.  Right.</p>
<p>That&#8217;s it, there you go.  All done.  He&#8217;s happy, his chaps are jolly impressed.  Granddaughter has got a photo of &#8216;Sophie&#8217; waiting in her inbox.  All is good.</p>
<p>Richard, clearly the adventurous one amongst his friends, then uttered the F word.</p>
<p>Facebook.</p>
<p>&#8220;So how would I put that on Facebook?&#8221; he asked.</p>
<p>&#8220;You could use the Facebook Application,&#8221; I responded, thinking about whether or not I should show him the App Store.  That&#8217;s perhaps a bridge too far.</p>
<p>&#8220;Tell you what,&#8221; I said, &#8220;Let me configure your handset to transmit photos easily.&#8221;</p>
<p>I take the iPhone and tap away, bringing up the App Store, querying for ShoZu and download it.  All in a few seconds whilst they&#8217;re nattering away about inclusive minutes.</p>
<p>ShoZu installs in moments and configures an automatic account right-away.  No username and password arsing about.  It does it all for you.  Click, click.</p>
<p>&#8220;What&#8217;s your Facebook login?&#8221; I ask him.</p>
<p>A bit of umming and ahhing and Richard remembers. I login for him and configure everything.</p>
<p>And then I took 60 seconds and explained the joys of ShoZu.  Of course, if the chap simply wants to email his granddaughter, that&#8217;s fine &#8212; use the built-in iPhone email-photo function.  But if he wants more, and I sense he does, ShoZu is the way ahead.</p>
<p>I hand the handset back and ask him to take a demo photo and upload it.</p>
<p>Tap, tap, tap done.  Love it.  The old chaps are all mega impressed. I think I might have upsold at least two of them to get an iPhone.  Richard has taken a lot of time to sit and explore many of the functions.  For many of the retired classes, an iPhone might be the way ahead, the more I think about it.  IF they&#8217;re as forward thinking and as open-minded as the likes of Richard.  Most I encounter are a little scared of &#8216;technology&#8217; and &#8216;gadgets&#8217;.</p>
<p>But this experience really surprised me. Surprised but delighted all the same.</p>
<p>So there you go.</p>
<p>One pensioner down.  Maybe another 2 converted this week on the back of it.  I wonder if I should run ShoZu education classes for the 65+ at the local pub? <img src='http://www.mobileindustryreview.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Have you met anyone over the age of 50 with an iPhone recently?</p>
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		<item>
		<title>Weird Text Time</title>
		<link>http://www.mobileindustryreview.com/2008/11/weird_text_time.html</link>
		<comments>http://www.mobileindustryreview.com/2008/11/weird_text_time.html#comments</comments>
		<pubDate>Fri, 21 Nov 2008 18:01:38 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[Time]]></category>
		<category><![CDATA[weird]]></category>

		<guid isPermaLink="false">http://www.mobileindustryreview.com/2008/11/weird_text_time.html</guid>
		<description><![CDATA[Just got this one in this evening: - &#8211; - &#8211; - Fine girl friend - &#8211; - &#8211; - Ooohkay then&#8230;]]></description>
			<content:encoded><![CDATA[<p>Just got this one in this evening:</p>
<p>- &#8211; - &#8211; -<br />
Fine girl friend<br />
- &#8211; - &#8211; -</p>
<p>Ooohkay then&#8230;</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Embargoed until 9pm Pacific Time</title>
		<link>http://www.mobileindustryreview.com/2008/11/embargoed_until_9pm_pacific_time.html</link>
		<comments>http://www.mobileindustryreview.com/2008/11/embargoed_until_9pm_pacific_time.html#comments</comments>
		<pubDate>Fri, 21 Nov 2008 09:25:42 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[9pm]]></category>
		<category><![CDATA[Embargoed]]></category>
		<category><![CDATA[Pacific]]></category>
		<category><![CDATA[Time]]></category>

		<guid isPermaLink="false">http://www.mobileindustryreview.com/?p=11492</guid>
		<description><![CDATA[These embargoes that you are expected to respect are sometimes annoying. PRs will send you through stuff &#8212; and now and again, it&#8217;ll be pretty good. Like the story I&#8217;ve been sent regarding MySpace. The trouble is, as a &#8216;blogger&#8217;, I want to write about it now. Right now. I&#8217;m happy to schedule posts. In [...]]]></description>
			<content:encoded><![CDATA[<p>These embargoes that you are expected to respect are sometimes annoying.  PRs will send you through stuff &#8212; and now and again, it&#8217;ll be pretty good.  Like the story I&#8217;ve been sent regarding MySpace.</p>
<p>The trouble is, as a &#8216;blogger&#8217;, I want to write about it now.</p>
<p>Right now.</p>
<p>I&#8217;m happy to schedule posts.  In fact that&#8217;s generally what I&#8217;ll do.</p>
<p>But I get into all sorts of trouble when it comes to working out when 9pm Pacific is in *my time*.</p>
<p>I can&#8217;t remember. We&#8217;re 9 hours behind?  Or is it 8?  8 hours.  No, we&#8217;re 8 hours ahead, they&#8217;re behind.</p>
<p>And&#8230;.</p>
<p>So that means &#8230;</p>
<p>Yeah I&#8217;ve given up.</p>
<p>Which is nicht gut.  Not good at all.</p>
<p>So I&#8217;ll wait, right?  I&#8217;ll wait until, er, tomorrow.</p>
<p>In fact I&#8217;m not sure what 9.00pm PT is.  Is that *today*?  Or is that 9pm PT tomorrow?  Because I actually received the email yesterday &#8212; but I was asleep.</p>
<p>It&#8217;s nice to be sent this kind of stuff.  And we certainly respect embargoes here at Mobile Industry Review.</p>
<p>I suppose it&#8217;s incumbent on me to get-on-with-it and try and figure out these publishing times.</p>
<p>I&#8217;ll star this piece of news. I&#8217;ll go about my business.  And by the time I get back to my inbox, I&#8217;ll have got another 500 new things and this will be on page 8 of my emails.</p>
<p>Trouble is, it&#8217;s always good to get stuff ahead-of-the-time so you can prepare.</p>
<p>The solution?  I need to get myself one of those time zone wall chart things.</p>
<p>9pm Pacific, let&#8217;s try and work it out.</p>
<p>That&#8217;s 2100. And we&#8217;re 8 hours ahead. So actually, that&#8217;s not even today.</p>
<p>It&#8217;s tomorrow plus 8.  5am London.  I think.  Depending on daylight savings and all that jazz.</p>
<p>Which is a bit stupid because that&#8217;s 5am London time on Saturday.</p>
<p>Surely you don&#8217;t want your news going out on a Saturday?</p>
<p>Nope, scratch that.  The release was sent to me on the 20th.  So actually it&#8217;s embargoed until 5am *this morning*.</p>
<p>Geez.</p>
<p>Right, so I can publish it then&#8230;</p>
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