For fun, let’s remind ourselves of the definition of ‘unlimited’:

un-lim-it-ed [adjective]

1. not limited; unrestricted; unconfined: unlimited trade.
2. boundless; infinite; vast: the unlimited skies.
3. without any qualification or exception; unconditional.

Wow… Infinite, unrestricted data… no conditions?  For 30p a day?  That’s not bad.

But let’s check the small print:

Fair Use Policy: [snip] …subject to a fair use allowance of 25MB per day. If your usage exceeds this amount then we reserve the right to charge you for the excessive element of your usage at the per MB data rate for your tariff outlined in our Tariff Table. Unlimited use is within the UK and is for your personal, non-commercial use only. It doesn’t include making internet phone or video calls, peer to peer file sharing, using your phone as a modem… [snip]

So let’s recap:

1. It’s 25MB per day.
2. You won’t be warned if you exceed ‘fair use’ and may be charged immediately at full price (about £2 per MB).
3. You can’t use it for any commercial use – so no work-related e-mail.

That feels pretty limited to me.  The 25MB alone is a disgrace…. Forget uploading more than a few pictures to Flickr, forget last.fm streaming or BBC iPlayer, don’t even try to sync a large e-mail inbox…  Normobs will easily exceed this.  And how is restricting all commercial use fair?  Does a business e-mail have a greater impact on Virgin’s network than a personal one?

Rubbish!

In my opinion this is deliberately misleading – I’m off to see if this is covered by the ASA and make a formal complaint.

The repeaters will be installed on all 52 of Virgin’s Pendolino trains on the London to Glasgow route by November of this year, and Vodafone says it will improve the rate of dropped calls by 60 percent.

Having attempted to use a data card several times on the Eurostar and found a frightening drop out rate, here’s hoping the repeaters find themselves passing through the Channel Tunnel sometime soon.