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Qualcomm snaps up ad targeter Xiam for $32 million

IP giant and chipmaker Qualcomm has been reaching for its wallet, and has snapped up Irish ad targeting company Xiam Technologies for $32 million. According to Qualcomm, Xiam provides targeting and personalisation technology to make sure operators are delivering the right ads, offers and content to users based on their tastes by “using advanced profiling […]