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	<title>Mobile Industry Review &#187; Zagat</title>
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	<description>Daily news and opinion for 250,000 industry executives and mobile fanatics</description>
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		<title>Zagat deal with OpenTable enables mobile restaurant bookings</title>
		<link>http://www.mobileindustryreview.com/2008/08/zagat_deal_with_opentable_enables_mobile_restaurant_bookings.html</link>
		<comments>http://www.mobileindustryreview.com/2008/08/zagat_deal_with_opentable_enables_mobile_restaurant_bookings.html#comments</comments>
		<pubDate>Tue, 12 Aug 2008 09:19:48 +0000</pubDate>
		<dc:creator>Ewan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[OpenTable]]></category>
		<category><![CDATA[Zagat]]></category>

		<guid isPermaLink="false">http://www.smstextnews.com/?p=8185</guid>
		<description><![CDATA[When I was in San Francisco, I used OpenTable all the time. It&#8217;s a piece of brilliance. Every restaurant on the OpenTable books has OpenTable technology installed. They use it to manage all their restaurant bookings. There&#8217;s no faxing rubbish. No phoning. You simply log on, find a restaurant, hunt for space and click &#8216;book&#8217;. [...]]]></description>
			<content:encoded><![CDATA[<p>When I was in San Francisco, I used OpenTable all the time. It&#8217;s a piece of brilliance. Every restaurant on the OpenTable books has OpenTable technology installed.  They use it to manage all their restaurant bookings.  There&#8217;s no faxing rubbish.  No phoning.</p>
<p>You simply log on, find a restaurant, hunt for space and click &#8216;book&#8217;.  Simultaneously that table you&#8217;ve just acquired is marked as reserved on the restaurant&#8217;s machine &#8212; so there&#8217;s no double booking and you get to walk straight in ahead of the queues.</p>
<p>Time and time again I wanted to do the booking by mobile.</p>
<p>Well Zagat, the well known restaurant guide, is the first to adopt OpenTable&#8217;s mobile booking system. And it makes a heck of a lot of sense:</p>
<blockquote><p>&#8220;ZAGAT.mobi is the first mobile website to link to OpenTable&#8217;s new mobile service,&#8221; said Nina Zagat, Co-Chair of Zagat Survey. &#8220;ZAGAT.mobi is a one-stop shop for making informed dining decisions and then taking action.&#8221;</p>
<p>Zagat-Rated restaurants that are OpenTable partners will have a proprietary icon of a table and chair next to their phone number on ZAGAT.mobi which, when clicked, will open the reservation search box. OpenTable users simply choose a date, time and party size in order to find available tables and then make an instant reservation at the specified restaurant.</p></blockquote>
<p>Done.  That&#8217;s a winner!  Remember <a href="http://www.zagat.mobi">zagat.mobi</a> when you&#8217;re out and about.  I&#8217;ll give this a go when I&#8217;m in San Francisco in September for CTIA.</p>
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