Michael J. Becker of iLoop Mobile, Inc.
EVP, Business Development
iLoop Mobile, Inc.
San Francisco, Bay Area (American Airlines Seat B17—he travels a lot)
Biography:
Michael Becker is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer, and academic.
iLoop Mobile is the leader in mobile services and technology for interactive mobile marketing, mobile advertising and mobile content distribution. The company's award winning mFinity™ platform makes it fast and easy for brands, marketing agencies, content owners and other companies to create compelling and effective mobile phone initiatives worldwide (iLoop Mobile won the MMA Innovation of the Year Award, November 2007). iLoop Mobile customers can log in to the mFinity Platform and build out mobile programs (SMS, mobile Internet, content and so much more) on their own, or they can ask for help from the iLoop Mobile team.
As a volunteer, Michael actively participates on a number of industry boards and committees. Michael is,
* Mobile Marketing Association North American board of director (2004, 2005, 2007, 2008), Executive Director at Large (2008)
* Mobile Marketing Association Global board of director (2008)
* Co-chair of Mobile Marketing Association, award winning, Academic Outreach Committee
* Co-editor of Mobile Marketing Association award winning, International Journal of Marketing (2006~2008)
* DotMobi Mobile Advisory Group Steering Committee Member
* Direct Marketing Association (US) mobile council member
As an author and academic, Michael is active on a number of fronts:
* He’s authored over 40 other articles on mobile marketing, actively blogs, creates video and pod casts on the topic, regularly conducts webinars and digital day trainings
* Is contributing-author to Mobile Internet for Dummies
* Is co-author of Web Marketing All-in-One Desk Reference For Dummies, which includes a mini-book on mobile marketing (release date Spring 2009)
* He is pursing his doctorate on the topic of mobile enhanced customer managed interactions at Golden Gate University in San Francisco, CA
Michael was awarded the Mobile Marketing Association Individual Achievement Award, November 2007.
Favourite Mobile Application / Service:
It is a simple application, but one I use it constantly—Google maps. I can’t tell you how many times it has helped me get where I need to go.
Most Admired Person In The Mobile Industry:
Laura Marriott, Laura’s contribution to the industry has simply been outstanding!!!
First Phone:
Sony Ericsson black, simple, phone (can’t remember model)
Current Phone:
Nokia E71 (love it!)
Blog Address:
http://iloopmobile.com/blog
(Last updated: 2009-01-30 05:45:17)
iLoop Mobile, Inc.
San Francisco, Bay Area (American Airlines Seat B17—he travels a lot)
Biography:
Michael Becker is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer, and academic.
iLoop Mobile is the leader in mobile services and technology for interactive mobile marketing, mobile advertising and mobile content distribution. The company's award winning mFinity™ platform makes it fast and easy for brands, marketing agencies, content owners and other companies to create compelling and effective mobile phone initiatives worldwide (iLoop Mobile won the MMA Innovation of the Year Award, November 2007). iLoop Mobile customers can log in to the mFinity Platform and build out mobile programs (SMS, mobile Internet, content and so much more) on their own, or they can ask for help from the iLoop Mobile team.
As a volunteer, Michael actively participates on a number of industry boards and committees. Michael is,
* Mobile Marketing Association North American board of director (2004, 2005, 2007, 2008), Executive Director at Large (2008)
* Mobile Marketing Association Global board of director (2008)
* Co-chair of Mobile Marketing Association, award winning, Academic Outreach Committee
* Co-editor of Mobile Marketing Association award winning, International Journal of Marketing (2006~2008)
* DotMobi Mobile Advisory Group Steering Committee Member
* Direct Marketing Association (US) mobile council member
As an author and academic, Michael is active on a number of fronts:
* He’s authored over 40 other articles on mobile marketing, actively blogs, creates video and pod casts on the topic, regularly conducts webinars and digital day trainings
* Is contributing-author to Mobile Internet for Dummies
* Is co-author of Web Marketing All-in-One Desk Reference For Dummies, which includes a mini-book on mobile marketing (release date Spring 2009)
* He is pursing his doctorate on the topic of mobile enhanced customer managed interactions at Golden Gate University in San Francisco, CA
Michael was awarded the Mobile Marketing Association Individual Achievement Award, November 2007.
Favourite Mobile Application / Service:
It is a simple application, but one I use it constantly—Google maps. I can’t tell you how many times it has helped me get where I need to go.
Most Admired Person In The Mobile Industry:
Laura Marriott, Laura’s contribution to the industry has simply been outstanding!!!
First Phone:
Sony Ericsson black, simple, phone (can’t remember model)
Current Phone:
Nokia E71 (love it!)
Blog Address:
http://iloopmobile.com/blog
(Last updated: 2009-01-30 05:45:17)
