Link: Poll: Majority Would Buy Google Or Yahoo-Branded Mobile Device – Mobile Blog – InformationWeek
Interesting figures here, courtesy of a study by The Equs Group, which shows how strong the Google and Yahoo brands are when it comes to associating them with mobile devices.
A recent study by The Equs Group shows that 55.5% of U.S. consumers would purchase a mobile device made by Google or Yahoo if such hardware existed. That’s a lot of trust in brands that have no history in actually designing, engineering and manufacturing mobile devices.
Is mobile search that important to people? According to Equs’ numbers, yes. Nearly 69% of respondents regularly use mobile search tools on their phones. There must be a perception that Yahoo or Google branded devices would offer a superior search experience.
Looks like the traditional big players such as Nokia, Sony Ericsson and Motorola may have some serious competition if the likes of Google and Yahoo get into the market. With convergence being the buzz word on everyones lips lately, it’s only a matter of time before the dot com and cellular markets collide – and there’s sure to be some casualties.