Enede.com has announced that they will be the first mobile media company to broadcast the Race of Champions directly into your pocket, onto your handset.
The Race of Champions will be held in London for the first time ever this year, at Wembley Stadium, which will be converted into a tarmac race track for the occasion. The event is on December 16th, and for 7.50 EUR, you can get all the action right on your mobile.
Enede.com will be using a combination of SMS shortcodes and a mobile site to bring the heat. UK fans can send a text to 80225, while the Irish networks should use 57500. Texting ‘ROC’ will bring the latest news from pit lane, while ‘ENEDE’ brings the rest of the excitement. International fans can send the text to +447786209140, or log on to msend.mobi/enede on your handset for the same 7.50 EUR (or your currency’s equivalent).
The Race of Champions brings the world’s best drivers from all motorsports together on one track for head to head races. Celebrities from Formula One, NASCAR, World Rally, and others will be competing to be dubbed the Champion of Champions.