By 2011, Carriers will more than double their revenues from off portal entertainment, with total revenues growing to $8 billion by 2011 compared to $3 billion in 2007, due in large part to value added/enabling services to off-portal publishers. So reports a recent study by Cambridge University’s Judge Business School, in collaboration with mBlox.
The research found that new revenue will principally come from three newly emerging areas: WAP billing, sender pays data and handset/subscriber data. These services will help off-portal content and service providers to meet growing consumer demand for rich mobile entertainment on the mobile internet. The research findings highlight the growing value of the off-portal community to mobile carriers. Furthermore, this provides carriers with new ways to monetize their assets while creating additional value in the off-portal markets.
In 2007 alone, mBlox delivered over two billion application-to-person transactions — showing a rather wicked global appetite for mobile messaging-based services. (It wasn’t a bad year for mBlox either — they added nearly a customer per day last year).