Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

Text a Mars Bar!

Happy Valentines day one and all. Instead of sending a virtual gift to your mates on Facebook, how about sending a Mars Bar? The Light Agency, working on behalf of Mars Snackfoods, have come up with a Facebook application that lets you do just that.

Here’s how, according to the news release I got this morning, the process works:

Celebrate, an innovative application that allows Facebook users in the UK to send friends real gifts launches on the 14th of February. Celebrate is the first application of its kind to be built on Facebook Platform that will allow the website’s UK users to choose from a range of Mars confectionery gifts from the Celebrate Sweet Shop.

Facebook currently allows users to send friends virtual gifts but the Celebrate application takes this premise further by allowing them to send a real and tangible gift through Celebrate.

The new service is quick and easy to use. Users simply select the gift they wish to send, select a friend, add a message and pay for the gift via tokens on their PayPal account. A message is sent to the gift recipient and they are then requested to provide their mobile number to receive a unique Celebrate Voucher ID and details of the gifts via SMS text to their mobile. To collect the gift, they simply visit a participating PayPoint retailer/stockist and show the Celebrate Voucher ID where it is scanned at the terminal.

Details are sketchy… I have no photos or even a Facebook Application link for you — and the above text reads to me as though the recipient is sent some sort of barcode to their phone. If that’s the case, then this is quite an innovative use of the technology. I’ll try and find out more soon.

UPDATE: Here are some screenshots:

Real chocolates on Valentine's Day from Facebook

Real chocolates on Valentine's Day from Facebook

Real chocolates on Valentine's Day from Facebook

7 COMMENTS

  1. “Apologies guys, Facebook have delayed the launch of the application and it should be up shortly. No doubt, I will drop you a quick note to let you know when it is up so you can all send some sweets!”

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...